|
Home / Business / Networking
The 7 Silly MLM Marketing Mistakes You May Be Making
By:jim mack
You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All the ads hit, you're excited. Like a kid who can't wait to go to Disney World, you wait for the responses to pour in.
After 2-3 days... Nothing.
Why didn't anyone respond?
Don't worry. You're not alone. Matter of fact, this is a common scenario in MLM. People get jazzed, sign up with their uplines co-op, fire off a few hundred emails, get the postcards, and nothing comes of it.
Marketing experts they are not. You, of course, are smarter than that, which is why you're reading this special report right now. You want to know the top 7 mistakes people make in MLM, and you want to know the solutions to them.
Here they are:
Using "Institutional Advertising"
Institutional advertising is advertising that does not focus on your prospects. Rather on you, your company, your pay plan, your products, your bonus pool, your packaging, or the sales people at the home office. Anything that does not focus solely on your prospect is institutional advertising. Think of Coke-A-Cola. That's institutional advertising. Their sole purpose is brand their name into your mind. That way when you get thirsty and want a soda, you buy a Coke.
You must focus on your prospects ego and their desires. What they want takes priority over what you or the MLM company you're with wants. Tell them what's in it for them.
Solution: Create prospect focused advertising and drop your ego and appeal to the prospects ego.
Fell Into Managment Mode
This one is a biggy. In order to make money in network marketing (or in direct selling) the life blood is new business. For the first 2-3 years new business is what drives your income. If you spend all of your time managing people and none of it actually aquiring new business you'll fall into a mode where your income levels off or just drops. This is managment mode and it will stop you dead in your tracks from making long term income from MLM.
Solution: Always be moving forward, building your group. Leading by example. By building.
Making MLM Your Business
One of the most sobering and completely real facts of MLM is that you do not own your own MLM business. At any moment in time the network marketing company you're with could shut it's doors, change it's policies, cut the popular products (not likely, but happens) or any number of things that would instantly stop your income or cut it by 50%.
Making MLM your business limits you. Stops you from seeing all of the possibilities outside the MLM industry. Instantly turning your income into something that is in reality, not yours. Make MLM a part of your business. Not the sole reason it exists.
Solution: Expand your business into other areas. Not just MLM.
4. Not Being Personal
MLM takes time, money, more time and more money to develop. As does any profitable business. However, in the day of emails, fax machines, web sites, online video, and super technology, it is easier than ever to forget you are working with real live people with real live problems and worries. Adding a personal touch to the process will build your credibility, and build trust with those you plan on working with.
Solution: Add a personal touch and build trust
Not Being Realistic
Technology makes it easier for you to contact more and more people at an ever growing rate. Which leads some people to hype up their claims. Hyped up claims are not always so outragous they instantly appear full of hype. Some of them are subtle, like, "No direct selling." Which seems like a benefit, because people hate to sell. In truth, direct selling is network marketing. You are not as aggressive about it. But you will, and always be selling something to someone.
Soltuion: Be Realistic and understand network marketing is a selling business.
Losing Focus
Losing focus is easy. Thousands of ways to advertise and reach your market exist. Pick 1 or 2 or 3 of them. Not all of them. Focus on what works, and drop what doesn't. If you know it's not working after a few weeks, don't do it anymore. Truly effective advertising works in just a short time. Not 3 years. Save yourself time and money and find an alternate way to reach your market once the way you're using proves itself to be ineffective.
Solution: Focus only on one, two or three advertising strategies at time. And focus on them until they prove to be ineffective.
Becoming a Computer Jocky
A Computer Jocky? What's that? Computer Jocky's are people who sit there in front of their computer and try to work their MLM business completely online. 24 hours per day, 7 days per week. This is just insanity. While the world wide web does offer more affordable ways to reach your market. It isn't the only game in town and placing print ads and sending sales letters to people offline is not only effective, but sometimes more effective.
Solution: Try advertising offline as well to expand your reach.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: home business, mlm, network marketing, prosperity automated system, coastal vacations, liberty leagu
Article Source: http://www.articles2k.com
Jim Mack is the leading authority in teaching actual methods - proven, practical strategies that work. In fact, Jim truly lives the principles he teaches and is the epitome of leading by example. See him at http://www.whoisjimmack.com and http://www.passivecashcow.com
|
|
| Top Networking Articles |
- 1). Networking Your Way to Online Business Success By : Hans Hasselfors
Forums, groups, boards, and loops; they’re all synonymous for online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk. Some require active participation and others require registration before members can participate.
|
- 2). So you want to be a millionaire? By : Duffy Rogan
Who doesn't...
I come across so many people that say "I'm going to make a million dollars in network marketing". I have conversations with people telling me how they're going to become millionaires.
That's great I'll help you reach that goal every way I can.
But you know what?
Not everyone is going to make a million dollars in network marketing.
|
- 3). Job Hunting: Networking With Others is the Keys to Success By : Christine Bettridge
You can never underestimate the power of networking. Often success is directly proportional to the size of the social circle.
Whether you are looking for an entry level job or wanting to climb the career ladder you will need some kind of networking savvy in order to survive in the business world.
If you are looking for an entry level job your networking skills might be more important than the quality of your CV.
|
- 4). Beware - Borders and Boundaries By : Jeffery Glaze
Have you ever had someone get right up in your face when they are talking to you? So close in fact that a letter "S' results in an unwanted shower? Often when we are out networking, we find ourselves in a loud environment as people try to talk louder to be heard over people trying to talk louder to be heard. This results in a roar that makes regular conversation difficult.
|
- 5). 8 Tips to Help You Become a Networking Guru! By : SME Grow
Effective business networking is the bringing together of like minded individuals who, through relationship building, become walking, talking advertisements for one another.
Keep in mind that networking is about being bona fide, building trust, and seeing how your relationship can genuinely help others.
1. Always figure out before you even walk into a room, what your specific goals are in attending each networking meeting.
|
- 6). Finding Networking Opportunities Is Easy By : Leni Chauvin
Copyright 2006 Leni Chauvin
Business networking is all about forming strong relationships built on mutual respect and trust. Those relationships are the basis for the single most important tool that we all need if we want to survive in the competitive 21st century.
I'm talking about referrals.
And today's savvy business professionals know that--just as night follows day--networking leads to referral business.
|
- 7). How to Write a Letter of Reference By : Kathy Swann
Have you ever been asked to write a letter of reference for a co-worker, employee or former employee? Generally, a letter of reference is used to help obtain employment, apply for higher education, or as a character reference for those seeking a government position. This is an important request, as a well-written letter can be the reason the candidate receives the offer he or she is hoping for.
|
- 8). The Art of Giving Business Cards By : Natalie Aranda
Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.
The scope of business etiquette includes.
|
- 9). Professional Networking Tips For IT Consultants: Part II By : Joshua Feinberg
Professional networking works. Last time we discussed five tips to improve your professional networking effectiveness. In this article you'll learn five more tips to make you a professional networking guru.
Don't let one person monopolize your time.
Try to spend about 3 to 5 minutes with each person. This is generally more than enough time to figure out if the person is a good fit with your company and if you have enough information for future discussions with them.
|
- 10). MLM Training: How to Help Your MLM Downline Get Over the Fear of Calling Prospects By : Tim Sales
Call reluctance is a term used in sales and network marketing to mean that the salesperson or the network marketer hesitates or procrastinates making calls to prospects. So to help a person get past this we need to figure out what caused this "reluctance."
As I commonly do, I'll define the main word - which is reluctance. It means: unwillingness; offering resistance; opposing.
|
| New Networking Articles |
- 1). Social Networking for Business By : Sharon Housley
Copyright 2006 Sharon Housley
Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses.
Whether it is a chamber of commerce or a trade association, members have common problems, issues and concerns.
|
- 2). How To Build a Duplicating Downline By : Cedric Aubry
Regardless the controversy that the term Multi-Level Marketing (MLM) or Network Marketing brings to mind when mentioned in a conversation, the success of such an industry cannot be denied at the moment.
The long existence of multitudes of MLM organizations is a wonderful indicator that network marketing is here to stay and flourish. As such, additional people are trying to join the bandwagon, building their own MLM .
|
- 3). Plant a Seed and Watch Your Business Grow By : Cynthia Morse, CAP
Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple.
|
- 4). Top Networking Marketing Opportunities – Is There Such A Thing? By : Vita V.
Top networking marketing opportunities, also known as multi-level marketing opportunities, run rampant on today’s Internet. You’ve no doubt received some kind of solicitous e-mail or seen some kind of advertisement in the margins of a web site you’ve visited that talks about amazingly easy ways to earn thousands of dollars with a simple home based business.
|
- 5). Hottest Business & Social Networking Site for South Asians By : Robert Palmer
DesiMySpace.com is an excellent portal for South Asians who are on the lookout for new friends and to increase the network. It is easy to find people who have the same tastes and likes as that of you. Some of the search features in this site enables you to locate people who are like you, as quickly as possible. To make use of all the features you have to become a member and becoming a member is free!
While you create your account you have to add your profile to your account.
|
- 6). Finding Targeted MLM Leads By : Jimmy Sturo
The objective of multi-level marketing (MLM) is to sell the product or service and to encourage the client to become an independent distributor, who then sells the service or product as well. Leads are vital for any business to grow, and in order for the business owner to have the greatest success, the leads must be curious enough in the business opportunity to have expressed an interest.
|
- 7). Taking The Vampire Out Of Online MLM Business Networking By : Stacy Slayer
You just got started with a new online MLM business and you want to tell everyone online about it. So, you sign up for all kinds of message boards, email groups and other business networking websites.
Before you do anything, please realize that you are dealing with REAL PEOPLE. The Internet seems like this anonymous place where you might feel people won’t really notice you if you engage in any vampirish behavior, but realize that the Internet is no different than dealing with people offline.
|
- 8). Network Marketing the Simple Way By : Cedric Aubry
But it network marketing could be tricky. A lot of persons are aware that they could be scammed or could be webbed into something they could not get out of. But of course, this all depends on the legitimacy of your network marketing business. Provided that your business is 100% permitted, then here are various tips to do network marketing in a very simple way.
|
- 9). 7 Traffic Techniques for Network Marketers By : Amber Barth
Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:
1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you.
|
- 10). 8 Tips to Help You Become a Networking Guru! By : SME Grow
Effective business networking is the bringing together of like minded individuals who, through relationship building, become walking, talking advertisements for one another.
Keep in mind that networking is about being bona fide, building trust, and seeing how your relationship can genuinely help others.
1. Always figure out before you even walk into a room, what your specific goals are in attending each networking meeting.
|
|
|
