Internet Marketing: Why You Need A List - Internet Marketing Article

By:Ray Johnson

There is a mantra you hear often while learning about internet marketing: "The money is in the list". Every successful internet marketer talks about his list. There is all kind of advice on how to build a list. Sometimes lost in all this list building information is "Why do you need a list?"

First, let's make it clear what is meant by a list. A list is your personal database of leads that have shown that they are interested in your niche market. Not only are they interested in your niche, but they have given you permission to send them emails with information about that niche.

The most successful internet marketers use a large part of their marketing efforts just to build a list. Many online marketers would rather have a lead sign up for their list than have them buy something without signing up. Why do they value a list so greatly?

The most difficult part of internet marketing is finding a targeted group to market to. By having a list, you already have a targeted group that has given you permission to market to them. This allows you to develop a relationship with them as you provide them information and suggest products they may want to buy. It is much easier to market and sell to your list than it is cold leads. The best part is, you can market and sell to them over and over again.

To illustrate the value of a list, think about infomercials that you see on TV all the time. The infomercial companies spend millions of dollars on those advertising campaigns. You may not know this, but their purpose, in most cases, is not to sell the item they are pitching on TV, rather it is to get you on their list.

Most infomercial companies loose money on every TV offer they sell. They know that once you buy from them, they will be able to market to you again and again. It is on the second purchase you make from them that they start to make a profit. Of course, if you buy from them a third or fourth time then they are way ahead.

Your list is the same way. Every lead that subscribes to your list is valuable to you. Your initial product sales to your list may not be one you can retire over but if you have defined your niche properly and your list is built with leads that are highly interested in your niche, you will see how easy it becomes to sell to them at higher and higher prices.

The secret is to market to them again and again. As a general rule, those that buy from you once are more likely to buy from you again. You need your own list because it becomes the foundation of your online business. It provides you with a customer base that is looking for information about your niche. Having your own list makes it much easier to be an internet marketing success.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: internet marketing, online marketing, internet marketer, internet marketers, list building

Article Source: http://www.articles2k.com

To find out how you can successfully make a living online, and follow successful and highly profitable advice to making money online, talk with Ray Johnson - a top rated internet marketer.

http://www.ray-johnson.co.uk/

Top Internet Marketing Articles
1). The Fly & The Window Of Opportunity By : Rick Davies Copyright 2006 1stPromotion.com One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
2). Sign Our Guestbook – How Signing Guestbook’s Or Creating Your Own Helps Your Website By : Anton Cheranev Guestbook’s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook’s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
3). Where To Find A MySpace Friend Adder By : PaulG MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
4). How To Monetize A 1,000+ Page Site In 5 min. Or Less Without Violating Google's Adsense Policy! By : D Dean Hall As webmasters, writers and authors we all want to find ways to maximize the profitability of our content. We employ a variety of methods such as Adsense, Yahoo Ads, links to affiliate products of all types but there are a couple of problems. There is the sheer time involved in creating these links and then keeping them updated to the most relevant and profitable products.
5). 'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic By : gregw Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.
6). The Four Big Adsense Secrets By : Iszuddin Ismail Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not. Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’. 1 - Adsense Placement Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
7). The Downsides Of Reciprocal Linking To Increase Search Engine Rankings By : Brian Gilley Reciprocal linking is still a highly sought after method for many companies and webmasters hoping to increase their web site’s ranking in the search engines. Back in 2002, when reciprocal linking firmly took its place as a real way to boost your rankings, many webmasters and sites started using it to quickly and frantically get the upper edge on their competition and the search engines.
8). One of the Quickest and Easiest Way to Dramatically Increase Your Website’s Page Rank By : Tim Wright This is one of the easiest and fastest ways that you can increase the number of one way links to your website and dominate your competition.
9). Spy on the Competition, Stay on Top By : Jay Chirino Just when you thought you had this whole online business thing mastered, it turns out that now you must become a secret super spy, break into your competitor’s databases and steal important documented information that you can put to use for your own benefit. So get your rope and mask ready because we’re going in! Oh, and by the way, I’m just kitting.
10). Let's Start! Create A Business Plan By : Helen Chow Let's Start! Create A Business Plan

New Internet Marketing Articles
1). 5 Tips for Making Mounds of Money on the Internet By : Michael Gulbin Make sure you are doing everything you can to make money on the web.
2). Are You Costing Yourself Money With This Common Article Marketing Mistake? By : Chris Ellington The Article Marketer editorial team reveals the worst mistake an internet marketer can make when submitting royalty free articles.
3). Learn To Market From A Child By : Clint Pollard A marketing lesson I learned from my grand daughter.
4). How To Maximize Your Profits From Backend Sales By : Jason Oickle The truth is with backend sales, you can gain additional or continuous profit without having to do any extra work.
5). Web Site Promotion Guides For Newbies By : Obinna Heche If you are new to the internet world you are not alone. There are a lot of people who are not too familiar with the internet but want to join in on the profits that are available.
6). Network Marketing for Overall Growth By : Sanjay Johari Network marketing provides tremendous opportunity to learn and earn. Those willing to learn have unlimited potential to earn and grow.
7). What Should You Know Before You Start A Home Business By : Arun Pal Singh As 2006 dawns on earth I am quite thoughtful. Many persons started their business in 2005. Some succeeded and some left disappointed.
8). Internet Marketing: Give Me Good Content By : Virginia Bola Have you ever considered how much boring, poorly written, superficial, and totally uninteresting stuff there is in those billions of web pages floating in the ether?
9). Internet Marketing: Give Me Something New By : Virginia Bola Give me freshness, variety, and a taste of greatness. I am totally frustrated by the lack of vitality found in the majority of websites.
10). Why Everyone Needs a Mentor. By : Gary Muller Why do you need a mentor and what could they possibly offer to help you grow your business? Discover why even successful marketers utilize the skills and expertise of an internet marketing mentor.