The importance of customer service is always

talked about.However,many companies do not

follow through with this important subject.

Companies will spend an enormous amount of money

in advertising to attract new customers.They are

just wasting their money,if they don't satisfy

their present customers.What does your business

need to do to win the customer service war?

1. Surprise

Give customers extra special service and you will

win their loyalty.Do something unexpected.For

example,you could send an email to thank them for

being a good subscriber to your newsletter or a

great customer.You may even throw in a free report.

This would not take very long and I am sure they

would remember it.

2. Be Prompt

Follow up all your emails in 48 hours or less.You

should aim for 24 hours or less if possible.Use

autoresponders to help you out as much as possible.

3. Resolve Complaints

Don't take complaints personally.You need to listen

to the complaint and take action to resolve it right

away.A customer could have a valid point that helps

you strengthen a weakness in your business.After

resolving the complaint,a few days later send out an

email thanking the customer for bringing a problem

to your attention.Over 99% of your complaints,you

should be able to satisfy the customer.

4. No Problem

Take care of all customer issues gladly.Your customers

will love you for it.

5. Priority

Customer Service should be the first thing,you attend

to every day.The objective of any company is to

maximize profits over the long term.You can compete

with the "Big Boys" and defeat them soundly with

exceptional customer service.

Customer Service may be one of the least exciting

things,but long-term your business depends on it.In

this day of age,customer service is forgotten.The best

benefit is that it costs you nothing but a little time

for great service and your sales will benefit from it.