|
Home / Writing
Promote your Coaching or Speaking Business Through eBooks
By:Judy Cullins
In these uncertain times when we all would like to feel safe, and
when we don't really want to travel so much for our business, we
need to look to the Online Marketing Machine of ePublishing.
Your audience today is Internet savvy. They love the Web, surf
it regularly and are looking for specific information that. You
have that expertise already and can easily put it into an eBook.
Business audiences want concise, easy-to-read short books on
subjects from personal growth to how-to books. They are willing
to print short eBooks, often only the chapters they plan to read
immediately. Fact: Everyone can open and print your eBook
through regular email or attachment, without needing expensive
eBook readers.
Hardly any business person wants to read a long book any
more. If you are like me, you probably don't want to either.
Ebooks are the wave of the future, and anyone, even those who
think they can't write, can create a quality eBook in less than a
month. With a little help from a book coach, you can learn the
three or four best ways to use your eBook with other Online
Promotion-and watch your client base grow.
If you are a speaker, you already have several talks you can
give. One of those talks can be your first short eBook. Print
books and traditional publishing don't support the author. They
take way too long, and only give the author a pittance for a lot of
hard work.
Ebooks are easy work. In fact, with the articles you have in your
files, plus the talks you already have written, you have the
beginnings of your first eBook. Instead of 200 pages, think
10-30 pages. Instead of 15 chapters, think of 3-5 sections.
Instead of long stories, think of tips.
Why eBooks and Web Sites Go Together
Today, professionals need a Web site to market their services.
On that Web site they can offer your eBook as a free bonus. On
that Web site they need a home page with marketing pizzazz that
uses benefit-driven headlines to drive the visitor to their coaching
pages as well as to their product pages. On these pages they will
also have a "sales letter" crafted that entices readers to buy. Web
sites, eBooks, and services are a key to great promotion.
EBooks help your coaching business because you can give the
very short ones away when people subscribe to your
eNewsletter. Your ezine helps promote both your eBooks and
your services. Even if you don't have your own Web site, you
can sell eBooks on other sites. Many pay up to 70% royalties-a
much better deal than Amazon.
Use The "Big Three" Marketing Machine
1. Write or use short articles already in your files. Subscribe
and submit them to Opt-in Ezines.
2. Expand several articles to become an eSpecial Report, or
eBook as some call them. You can give these away also, and
you can also charge $4.95-$7.95 for them.
3. Write your short eBook including a short introduction (sales
letter), table of contents, a simple cover, and apply the essential
"hot selling points" like the 30-60 second "Tell and Sell."
In each of these include all of your promotion information, your
list of other products, your announcement about your coaching
services, your one-page for speaking, and an order page with
instructions that make it easy to "buy".
Attract And Keep Long-Term Clients
Using this trio, you will attract many more people to your Web
site, to your talks, seminars and teleclasses. You will attract new
clients as well as new subscribers to your ezine. In the long run,
you will create a business easy and fun to operate. You'll create
even more client loyalty and trust while building your reputation.
And you create an ongoing, lifelong income-enough to keep you
sound and secure in any economic situation.
Want proof this system works? Write in the subject line: Free
"Quadruple your Sales in Four Months" eSpecial Report and
email to Judy@bookcoaching.com.
About the Author
Judy Cullins, Book and Web site Coach
eBook: Quadruple Web Sales: The Key is in the Copy
New Discount Teleclass:
"Discounts of the Month" at
http://www.bookcoaching.com/discounts.shtml
Send an email to Subscribe@bookcoaching.com
The Book Coach Says includes 2 free eReports
Ph./Fax: 619/466-0622
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article Source: http://www.articles2k.com
|
|
| Top Writing Articles |
|
|
- 2). It’s Good To Be A New Writer: Breaking The Myth That Experience Is Everything By : Shelley Wake
There’s a rumor out there in the publishing world that an editor won’t even look at the work of a new writer. It might be true for certain types of writing, but after interviewing hundreds of editors, I’ve found that most are more open to new writers than you might think.
And there are a few major benefits to being a new writer too. So before you spend too much time trying to work out how you can appear to be a published professional writer when you’re not, consider taking advantage of your current position as a newcomer.
|
- 3). Penguin Publisher Reveals What It Really Takes To Get Published. By : Sharif Khan
Mr. David Davidar began his career in journalism and is founder of Penguin Books India. Currently, he is Publisher of Penguin Canada and also is author of the novel, The House of Blue Mangoes.
How did you first get started in the publishing business?
Twenty years ago I was working in Bombay and there was a colleague I knew who had done a publishing course at Harvard.
|
- 4). A Few Magazine Publishing Terms By : Scott Lindsay
The business of writing for magazines is often speculative in nature. It can often seem fruitless to conduct research on available paying magazines, attempt to understand their style and unique requirements, write the article, send the article, and then wait for what can seem a never ending response.
It can be even more daunting when you have invested significant time and energy and have received multiple rejection slips.
|
- 5). The Psychology Of Effortless Writing By : Saleem Rana
Through writing I can convey my entire experience so that someone else can benefit from it and learn from that experience without having had to be there. So, by writing I can give others much more than I can in person. In addition, writing bends time and I can convey my experience to someone centuries away.
|
- 6). Tricky Decisions By : Kael
Some people know exactly what to look for at the bookstore – others spend hours without finding what they have in mind…
Did you ever mistake the body lotion tube for the toothpaste a sleepy morning? No? Good, it’s not the best way to start the day.
This might be an awkward approach if you're aiming at the problem of choosing literature, but frankly, haven’t you too picked the ‘wrong’ book by a random grab at the bookshop or at the library? The book you put away with a sigh after three chapters.
|
|
|
- 8). Ebook Design (HTML) By : Shelley Lowery
When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include
|
|
|
- 10). A Blank Paper By : William Ramos
A BLANK PAPER…is what I came up with after racking my brain to sweet talk you, sweep you off your feet; but as I crown myse
|
| New Writing Articles |
|
|
- 2). Seven Ways To Sabotage Your Self Publishing Success By : Sanyika Calloway-Boyce
Are you sabotaging your success as an author? Would you like to know how not to waste time and money? Seven Ways To Sabotage Your Self Publishing Success reveals the secrets that you need to know and avoid so you can write, publish and promote your book to self publishing success!
|
|
|
- 4). How to Proofread Like a Professional By : Jaya Schillinger
Copyright 2006 Jaya Schillinger
Even as I wrote the title for this article, I got confused. Is "proofread" one word or two? I thought it was two, and my spell checker didn't have a problem with that, but when I double-checked myself with a popular on- line dictionary, I was able to catch my mistake. Proofread is in fact one word, "proof·read v. tr.
|
- 5). Benefit We Gain from Problem Solving By : Carol Miller
The real fact on this Earth is that no human being has ever lived without problems a single day. This is impossible. People deal wit problems every day and problems do not fade away by themselves, they stay until the person resolves them. When a person gets strong enough to overcome stress and get to the core of things, then the amount of problems lessens.
|
- 6). Self Publishing, A Miracle Of The 21st Century. By : Josephine Stungger
Are you a writer with lots of talent but no one will give you the time of day let alone a contract? Would you pay a professional publisher to make your book but can't afford it? Do you need a better tool than your plain old word processor to make your work look more professional and desirable? Do you possess special knowledge that if packaged in a book.
|
- 7). Storylines Crop Up at the Oddest Moments By : chicho
There I was on a restful weekend by the sea; enjoying coffee and croissant in a quaint little café at the end of the North Shore pier.
Looking outside through a musty rain smattered window my gaze was attracted to the contours of the magnificent edifice that is Blackpool Tower; drinking in the lines of the intricate steel framework that leads to the observation deck, to the twin platforms one above the other, and all the way up to the crow’s nest.
|
- 8). Choose Great Research Topics By : Denton Krypps
Doing research and writing research papers does not actually have to be as horrible as everyone makes it out to be. I have learned to enjoy the process of research from start to finish. Call me crazy if you will, but I guarentee that the future of your educational career can be much more enjoyable if you learn now to enjoy research. For me, enjoying it started with choosing the right research topics.
|
- 9). The Perils And Pitfalls Of Publishing: Who Can An Author Trust? By : Dee Power And Brian Hill
One out of every eight people call themselves a writer, which means there are roughly 24 million people in the United States who carry that banner. Unfortunately there are charlatans and scam artists just waiting to ambush the unsuspecting author. How can a novice writer protect themselves?
Anyone can call themselves a publisher. Always remember money flows towards the author from the publisher, not the other way round.
|
- 10). Jokes and Riddles - How To Write Them By : Steve Gillman
Just listening to or reading jokes and riddles may "wake up" your brain, but it is creating them that really exercises your brainpower. The process requires you to use both logical and lateral thinking skills. How do you do it, then?
Jokes and riddle don't come to mind randomly. In fact, after watching how many comedians create their routines, I am convinced that they use what I call "humor algorithms," even if they do so unconsciously.
|
|
|
