|
Home / Internet Marketing / Search Engine Optimization
Link Building Course – Part Two, Factors to Consider
By:Mike Durand
Linkbuilding can be done in many different ways. Some are more effective than others. The different types of backlinks a linkbuilder can get can be good and bad. I will explain later how to identify a good link from a bad link. As I will also lay out tips and tricks for efficient link building.
Backlink Factors to Consider:
There are many factors to look at when attaining links pointing to a site. Truth be told, not all links are created equally.
-Relevancy
Probably one of the most important factors is site relevancy. A link from a site that is related to the site you are promoting is better then a site that is unrelated. Also, a link from a site with a similar theme is also better then a completely unrelated site. So if you want to prioritize link building, try to get links on sites with themes related to the site you are promoting. So for instance, if your site is on "air purifiers", a link from another air purifier site would be much better then a link from a site on "car parts".
-Authority Sites
Every site on the internet has what I call an "authority score". This is simply the amount of weight the site has within the search engines. An authority score is based on the number of links pointing to a particular site, and the weight of each of those links. There is no real way to determine an authority score, and only Google provides something of the sort. You may be familiar with Googles Pagerank (at least I hope so), if not, no worries. Pagerank is a number derived by Googles algorithms which represents there opinion on how much "authority" that particular site has. Generally, the higher the PR (pagerank) is, the higher the "authority score", and the better rankings the site will achieve. However, PR or an "authority score" is only used as one factor when considering where to rank a web page in the SERPS (search engine result pages). There are 100's of factors that search engines to take in place, so the PR or authority score is not a direct measure of a sites importance or rankings.
Some sites are also considered "authority sites" by the search engines. These are generally monsterous sites like Amazon.com, Dmoz.org, About.com, CNN.com etc. Most big newspapers are also considered "authority sites". All this means, is that content and links within these sites are given more importance then usual. So, getting a link on one or more "authority sites" is benifical to you as it is generally worth the most link points. Sites that end in .edu are also generally given more importance in the search engines.
To get an idea of how much "authority" a site has in the search engines, you can check their backlinks. If the site has thousands upon thousands of backlinks from related sites, that have accrued over time, it will probably have a high "authority score". On the other hand, if a site has only a few backlinks, it may be new, and not have much weight at all in the search engines. With that said, even sites with little authority can be beneficial.
-Link Farms
It is a good idea to avoid sites with hundreds of outbound links. These sites may be seen as link farms by the search engines, and your site could be penalized, or the link just not considered. Either way, it is a waste of time. Generally the rule of thumb is you don't want more then 50 outbound links on one page, though some say even lower, around 25.
-Banned Sites
You should try to avoid sites that have been banned, or are unindexed in one or more of the search engines. To check, use a site saturation checker. If there are 0 pages indexed in one or more of the search engines, the site is unlikely to be beneficial to you.
-Link Placement
Links placed within content are generally given more importance then links in menu's, or at the bottom of the page. For instance, it is more natural to the search engines to see a phrase within a paragraph that is linked to a related site, then a link that appears after all the content at the bottom of a page. Linking within the content of a page is called "linking within context", and is considered the most natural form of linking.
-Anchor Text
The anchor text of your link pointing to your site is an important factor search engines use when determining the rank of a site. An anchor text is simply the text that is highlighted in the link to your site. For example My Site, in this case, "My Site" is the anchor text for the link. The anchor text's you use when linking to your site should contain terms directly related to your site. If your site is based on "air purifiers", you might use "air purifiers", "quality air purifiers", "air purification", "clean air","air filters", etc. as anchor texts when linking to it. It is a good idea to vary your anchor text while still focusing on the main theme of the site you are promoting. If a search engine encounters hundreds of links pointing to your site all with the same anchor text, it is likely to raise a red flag.
Not only is it important to vary your anchor texts, it's also important to vary the pages you are linking too. Afterall, you have more then one page on the site you are promoting, so why shouldn't you link to more then one page. The basic idea is to mix up your links between the homepage, sitemap (if there is one), and the actual content pages. Linking to pages other then the index page is known as deep linking. By varying the pages you link to, you also avoid "red flags" by the search engines, which could result in being penalized. Therefore, remember, vary your anchors, and vary the pages you link in order to be efficient.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: link building, back links, seo, web site promotion, internet marketing
Article Source: http://www.articles2k.com
Author Barney Garcia is a proud contributing author and enjoys writing about many different topics. Please visit my web sites @ Froder and Jurgle
|
|
| Top Search Engine Optimization Articles |
- 1). High Paying Lateral Keywords By : Matthew C. Keegan
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
|
- 2). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way By : Philip Nicosia
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
|
- 3). How To Stand A Chance In The Search Engine Optimization Maze By : bluecharm
Despite all the other methods available for obtaining a decent web ranking for your website, for instance, link exchanges, search engine optimization or SEO is still regarded as the way to go to ensure that your website is listed high in the search engine rankings.
Search engine optimization is a method of analyzing your site and modifying it to allow search engines to read and index it.
|
- 4). Link Exchange and Search Engine Optimization By : Bill Boyd
Here’s an overview of how exchanging links can improve our search engine ranking.
I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.
Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well.
|
- 5). Black Hat SEO – What Never To Do Or Get Banned By :
While there are many legitimate skills in SEO there are also those that can work but if you get caught using them the results can be disastrous. When search engine optimization became an issue many techniques were employed because at that point the search engines used a much simpler algorithm. As these tricks were used to exploit the simpler algorithms they were also served to make them more advanced.
|
- 6). An SEO Glossary - Common SEO Terms Defined By : Glenn Murray
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
|
- 7). The Best Web Marketing Secrets By : Allen Brown
Are you stuck up with lower down the sales? Not improving or upgrading your sale to higher scale? Do not worry! You are at the right place to get the Right Solution.
We have magic wand to boost your sell. Your profit and sales will surely increases to your wish as you apply it. Do not worry you may be marketing in any form, i.e. may be through web, or by printed form or in personal way.
|
- 8). Organic SEO And Link Building By : John Tourloukis
Organic SEO or search engine optimization is a slow and steady process. Achieving top rankings takes time and link building is a big part of that effort. If you are to have a successful web site and obtain high search engine rankings you will need quality relevant web sites linking to your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing.
|
- 9). Keyword Specific Ads Equals Higher Search Engine Rankings By : Joe Money
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can.
|
|
|
| New Search Engine Optimization Articles |
|
|
|
|
|
|
|
|
- 5). The Benefits of SEO By : Robby
SEO stand for Search Engine Optimization. It's a fancy term that means a website is user friendly to search engines bots. When you use SEO on a site you fix the site's meta tags, title, discription, and even the body of the index page, among other things to give the bots the best possible idea what your page is about and how relevant the content is to everything else on the page.
|
- 6). The Future of Search Engine Rankings By : Christian Taylor
How do you plan for future changes in search engine rankings?
It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
For those of little SE understanding, algorithms are formulas or rules set up by SE's to determine ranking. Each rule then has a different weight or percentage of importance assigned to it.
|
- 7). The Three Basic Keys of Search Engine Optimisation By : David Touri
With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points.
|
- 8). Striking out on your own: Do you really need a sitemap generator? By : Philip Nicosia
There are so many responsibilities that are associated with starting a website. Each step towards the realization of a website requires a lot of hard work and utmost dedication to achieve results and to pay attention to detail. Only by doing this can one ensure that a website is set up successfully and able to meet the goals set for its creation.
Aside.
|
- 9). Good And Bad SEO Practices By : Andreas Obermueller
Search Engine Optimizing is a set of practices developed to help you get a high traffic and PageRank, while simultaneously building a useful and functional website that will respond to the needs of your potential users. While some website owners are getting their site indexed by following and enhancing these guidelines, others are looking for a way to sneak in and crawl up search engines by developing various strategies to cheat spiders.
|
- 10). The Elusive Practice of Search Engine Optimization By : Jay Stockman
Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user.
|
|
|
