What Shall We Do For The Love Of Google - Internet Marketing Article

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By:Karl Stadler

Copyright 2006 Karl Stadler

We all love to be loved, and it is human nature to receive love and give love. This love that we receive and give is what makes us what we are. We have different ways of showing our affections and people perceive it differently.

To feel part of something means that we are all part of a group and each person is part of different groups according to the different environments we live in. At home you might be the boss or number two but at work you are number ten or one for that matter.

In each group there is a hierarchy system in place. It is natural because we need to know who and where we are and how we fit into this structure. In some structures there will be competition for the top places, like in the workplace, but in the home environment there will usually be an accepted structure where no one is competing for the other ones position.

If you however are competing for a higher position your adversary is not the hierarchy system but the person who is in the position which you wish to obtain. In the animal kingdom this is mainly done by brute force, whereas for us humans it is cunning and strategy.

Whether it is at home or at work or any other place this hierarchy system is in place, the system does not change and it is there for the sole purpose of order.

This brings us to the hierarchy in the internet. The search engines are in a hierarchy of their own competing for the top position for what they do, which is finding relevant information for the people who are using them.

The three main contenders for the top position are Google, Yahoo and MSN. They are the advisories of one another. Now these are all huge businesses and their purpose is a good experience for the visitor that means they want to give the visitor what he is looking for, good information.

As a webmaster you are in the hierarchy of web pages competing for the top position that the search engines give as results to their visitors. Would you agree that the purpose of the search engine is different from yours?

Here is the million dollar question, why are so many webmasters under the impression that they are fighting with the search engines for top positions?

You are not competing with the search engine for the top position; your adversary is the site that is in the top position now. This is the page the search engine favors, and it is giving the search engine what it requires.

To enable you to get on the first page of any search engine result for your specific keywords you need to do the same but better.

To be able to compete for those top positions you need to know everything about your adversaries so that once you come up against them you are fully prepared.

How do you go about doing this?

First and foremost, content. Visit each of the top ten results and have a look at what content and how much they are providing. Check the keyword density of the keywords on each page. Now you will know how to structure and write your content.

Next, look at their title tags, meta tags, bold, italic, image alt tags, h1 and h2 tags. Note all of this information down so you are able to emulate the way in which they have prepared their pages.

See how many outgoing links there are on the page and what the anchor texts of those links are.

Have a look if their keyword phrase is in the first and last twenty five words of their text.

Now have a look at how many sites are linking to them, the anchor text, and you will know what you need from an off page optimization perspective.

Once you have all this information at hand you can prepare your page to compete, and have a chance. Emulate what they have done and make it better.

Remember writing your own content is always the best idea but you can use articles and PLR content.

Don't try to fight the search engine, it is your ally, your foe is the sites that have the top positions. Give the search engines what they need and you will receive what you need.

Your success relies on the knowledge of who your allies are and who your adversaries are and what they are doing.

Just as you would do for your loved ones, go out of your way to give them what they need and want, so too you as a webmaster should love the search engines and give them what they want and they will love you in return. So what are you prepared to do for the love of Google?

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Article keywords: Search engine, optimization

Article Source: http://www.articles2k.com

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