Are Visitors Afraid To Buy From Your Website?

By:Bill Daugherty

Are you losing money everyday because of people's
fear of buying on the Internet? Poll after poll
continue to show that most people are uneasy about placing
an order online. This is costing you money.
It is this uneasiness that causes people, who need
or want your product or service, to leave your site
without placing that order. I know, some people simply
change their minds about making a purchase at the last
minute for other reasons. But, a large percentage of those
last minute back-outs are due to the fears brought
about by the horror stories people hear and read about
of all the Internet scams and rip offs that are out
there.
To counter this reluctance to shop online, you must do
everything you can to convince your visitors that
your site is a safe place to do business. If you succeed,
your sales will jump dramatically.
Here are some ways to add credibility to a Website:
Place your contact information - including your name,
physical address, telephone number and email address
on your home page, your contact page and your order
page. If visitors know you are easily accessible, they
will feel better about doing business with you.
Use third party credibility by collecting testimonials
from your satisfied customers and place them throughout
your pages. Put the strongest two or three testimonials on
the order page.
Another way to lend third party credibility to your
site is to join either the Better Business Bureau or the
Better Internet Bureau, and display their logo on your home
page and your order page.
Pictures of your product(s) will greatly increase
sales. If you are selling a service or a book, putting your
picture on the site will build your visitor's confidence in
doing business with you.
Clearly state your policy on returns, including any
time limits you impose on accepting returns.
Clearly spell out any guarantees you offer on your
products and services.
Let your visitors know how your products and services
will be delivered, and how long delivery will take.
Anything you can do to personalize your website will
make people feel they know you, and this will make
them more comfortable doing business with you.
The key to adding credibility to any site is to put
yourself in the visitor's shoes. Ask yourself, what
would make me more trusting of this site? You may be
able to come up with better ideas than the ones I have
listed in this article.

About the Author

Bill Daugherty publishes the free Internet Marketing
newsletter at http://www.freeadsgalore.com and
can be reached by email at mailto:bill@epower.zzn.com
View his latest project at http://www.instantez.com

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