|
Home / Internet Marketing / Site Promotion
The Semantic Web and its importance to website promotion
By:Peter E.
The Semantic Web is meant to be the successor to the web we all use and love today. Its architect is no other than the creator of the web, Tim Berners-Lee. The idea behind the Semantic Web is making it easy for machines to understand a site’s content. Web development languages today, i.e., HTML, are designed for making content easily readable by people. It is very hard for software agents to extract the semantics (or meaning) of a website since no such information can be encoded by webmasters using HTML or any other popular web development technology used today.
The new web will require a whole new set of technologies that will allow webmasters to specify the meaning of a website’s content. These technologies are Extensible HTML (XML), Uniform Resource Identifiers (URI), Resource Description Framework (RDF) and the Web Ontology Language (OWL) to name the most important ones. Every object will have a unique identifier or URI and as such an agent could uniquely refer to it. The RDF will allow developers to specify the relationships between different objects. RDF models are currently specified using XML syntax. Lastly, OWL will allow developers to create even more complex relationships among objects and also define ontologies and mappings among them so that all agents can essentially talk the same language using the same vocabulary.
Like I said earlier, the Semantic Web is about organizing the web’s information such that software agents can understand it. The information will be presented to the agent in a format that is easy to understand so that the Semantic Web is not about adding Artificial Intelligence to the current web. Once information is easily accessible by the agents, they will be able to crawl the web and use this information to assist human users in everyday activities. Such activities may include scheduling appointments and finding relevant information to a task given a person’s geographical location and time constraints. The possibilities are limitless.
One important aspect behind the semantic web is the notion of trusted sources of information. Agents will not visit websites that have not been established as trusted sources of information. This is largely different than the way today’s search engine bots crawl all websites and rank relevance of their content to a query according to keyword density. Or in other words, once the Semantic Web becomes the norm, it will be difficult for webmasters to use current search engine optimization techniques to rank high on search engines and drive free traffic to their site. This will hopefully eliminate many junk websites and of course benefit those of us who are trying to provide web users with meaningful content.
The Semantic Web, however, has one major flaw and it has nothing to do with the fundamental idea behind it but the intricate technologies that are meant to drive it. In fact, just recently during a presentation, Tim Berners-Lee was asked by Google executive and one of the top Artificial Intelligence scientists, Dr. Peter Norvig, the following, “What I get a lot is: "Why are you against the Semantic Web?" I am not against the Semantic Web. But from Google's point of view, there are a few things you need to overcome, incompetence being the first.” He is of course referring to the difficulty of the average user and web developer to understanding and using the technologies behind the Semantic Web. The potential for abuse by mischievous webmasters is real and Google already knows all about that. One thing is for sure however and that is whether Google opposes it or not, the Semantic Web is the future even if the technologies behind it require some refinement.
So, since the Semantic Web is in our future, we should do our best to be ready for when it arrives. Try to familiarize yourselves with the correct terminology and the new technologies. Integrate them into your website or at least design it in such a way that it would be easy to make it part of the Semantic Web with little effort. There already exist search engines and tools that are capable of parsing semantic information in websites. If you are one of the early adopters of this technology, don’t be surprised if you are ahead of the pack in a couple of years. And we all know that being ahead in search engine results equals huge profits. So, what are you waiting for?
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: Semantic web, website promotion, search engine optimization, website design, website development, seo
Article Source: http://www.articles2k.com
Peter E. is the creator of The Dollar Factory, a portal for webmasters with articles, news items, website spotlight and forum. If you are a new or old webmaster, join our growing community at The Dollar Factory (www.TheDollarFactory.com)
|
|
| Top Site Promotion Articles |
- 1). Unprecedented secret for getting backlinks By : Richard Rosse
Uprecedented Secret Revealed!
How to get tons of backlinks to your website!
This secret apparently known only to some few people around. first, let me ask you: how much would you pay for more than 1,000 one way backlinks to your website? I guess it will be around 500$-5000$, depending on the quality of the websites.
Now i'll show you how to get that for a less than 200$, or even for nothing if you will be the one to do the work, which in my opinion is also fun! keep reading, my unprecedented secret in a couple of paragraphs.
|
- 2). Evaluating Your Web Site Performance By : AddArticles
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time.
|
- 3). Setting Your Online Business Up for Success By : Charles and Susan Truett
There is a common misconception that an "online business" requires no investment...that you can make money online without spending any.
When we hear this from people who are desparately trying to build a successful online business it makes us angry!
We believe the misconception is primarily due to all of the hype and false promises that arrive daily in our inboxes.
|
- 4). Get More Traffic Using Niche Articles By : Ron King
What is the key to Internet business success? It's simple:
Targeted Traffic
Clever internet marketers have long used a variety of ways to herd targeted traffic to their web pages, such as: pay-per-click campaigns, email marketing, search engine optimization, and ezine advertising.
However, there is a simple, effective method that many marketers have missed -- submitting brief, 400+ word articles, so that they appear all over the internet.
|
- 5). Paid Per Click Versus Link Popularity By : Hari Wibowo
There is a lot to be said regarding Paid Per Click Advertising and Link Popularity. I will briefly explain the two and the merit of each.
Paid Per Click Advertising, simply abbreviated as PPC Advertising, is performance based advertising where advertisers spend money for every visitors that go to their website, depending on their objectives. This is a new way of advertising pioneered by Google.
|
- 6). Specialty Or Niche Directory Submission By : David G. Hallstrom, Sr.
You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site to the major and many minor search engines.
|
- 7). Improve Your Directory Submission Acceptance Rates By : Katherine Keleher
Using directory submissions to get links to your website and gain visibility will usually give you permanent links and advertisement for your site. The benefit of this is that with only a small effort you can submit to the directories and then just sit there and enjoy the quality links and higher search engine rankings you get for your site.
The problem is that the more well-known directories get thousands of applications to their sites.
|
- 8). 2 Keys To "Manual Surf Traffic Exchange" Success By : Mark Tse
Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?
In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:
"Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites.
|
- 9). Promote and Increase Link Popularity for Your Web Site by Writing Articles By : David Slone
Webmasters and newsletter publishers all over the world are constantly searching for new quality content. There are many websites that fulfill this need by providing pre-licensed articles. The requirements for using pre-licensed content is that the publisher must leave the author information and any links intact. Publishers are not allowed to edit the articles.
|
- 10). One Way Links Are Given And Accepted With Love And Are For Ever.—Grab Them! By : Kanaga Siva
Unlike Reciprocal Links, One-Way Links also known as Inbound Links are obtained by you or in fact given to you with Love and for ever. Yes,they have come to stay. One-Way Link is a link pointing to your website from another site. You do not have to link back to that website. In other words you need not reciprocate. One-Way Links play a vital role in increasing your Link Popularity.
|
| New Site Promotion Articles |
- 1). Internet Marketing: 10 Killer Ways To Make A Sales Copy Convert Like Crazy By : Wyatt Lee
A sales copy is basically a shop window for you to showcase your product. The success or failure of your product depends very much on how well you write your sales copy. If you manage to write a crap sales letter, then not only will you confuse your potential customers; they will be so turned-off that they will never return to your site again.
|
- 2). Are Traffic Exchanges A Waste Of Time? By : James Woolley
This is a question I see so often in marketing forums, and annoyingly the people who respond to such a question predominantly agree that traffic exchanges are a waste of time. In this article I want to put the record straight.
|
|
|
- 4). How to Get Repeat Traffic Buzzing to Your Blogs By : Wyatt Lee
The success of your blog should not just depend on the search engines. The winning formula here is repeat traffic. In this article, I will share with you some useful Internet marketing techniques that will drive insane amounts of repeat traffic to your blogs.
|
|
|
|
|
- 7). 10 quick ways to get more website traffic By : johns
Lets face it anyone can get a website together and have a good product. What you really need is traffic. Traffic normally equates to sales and sales are what you need to make profit and survive.
Below is some great ways to generate traffic to your site easily and without costing $100's of in advertising.
1- Tell your friends and family (word of mouth)
2- place stickers on cars, letters, emails etc etc.
|
- 8). Web Site Promotion Through The Use Of Reciprocal Links By : Colin Visser
Web site promotion is a complex process, and one of the oldest ways to promote a web site is by the exchange of Links. Link exchange is the original web site traffic generation system. In the "old days" before the rise of search engines like Google, Yahoo, MSN ( and all the others that have followed since ) the only way to find a web site that you hadn't already been to was to follow a link from another web site.
|
- 9). Traffic, Adsense, Money - The Three Card Trick of Internet Marketing By : profitweaver
There are not many things in the Internet Marketing world that you can wholly rely on. Following the advice of the 'experts' does not always yield success. In my experience though, there is one area of Internet business that can pretty reliably deliver results. And that is 'Traffic, Adsense, Money'. In other words, if you send traffic to a site with AdSense on it, you will get paid! The good bit is that you will get paid by Google, which means that the income source is reliable.
|
- 10). Promoting A Website For Free By : shanty1024
When you have a website, one of your most difficult tasks is to figure out a way to get people to come visit your site. If you are selling something, it becomes vital for your business that people will come and take a look at what you have built. The easiest way you can get more traffic to your website is to promote. Promoting a website is not a difficult task.
|
|
|
