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Home / Internet Marketing

Online Radio

By:Bob Mathers


Online radio has produced a community all its own, and as recently as the late 90’s who would have ever believed it would happen? Actually, many people DID have a vision of what it could become.



A lot of up and coming groups and soloists today find it next to impossible getting radio stations of any format to even audition their song, let alone provide airtime for it. Therefore, a number of groups around the world have developed loyal followings…some quite large…by promoting their music on a personal web site and making it available for purchase.



As long as conventional radio continues to take its cue from cable TV networks like MTV and BET which essentially dictate what songs will or won’t get exposure, Internet Radio will continue to exist and even find opportunities to grow its importance for these new artists and their fans.



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