|
Home / Internet Marketing
Offline Can Pay Off – Ten Ways To Increase Website Activity Without Being Online
By:Anton Cheranev
Increasing your website activity does not mean you have to be online all of the time, ducking into chat rooms and onto bulletin boards only long enough to scream out the title and url of your website before they cyber drag you out of the room kicking and screaming. There are a number of ways you can promote your website without sitting in front of your computer all day every day.
The first way to increase your website activity while you are offline is by adding your website address to all of the printed material your business makes. This includes company letterheads, envelopes, newsletters, fax cover sheets and business cards. This is not to say you should not include your traditional company contact address, but your website address certainly deserves a place on all of your literature.
The second way to promote your website activity while you are offline is to write about your site on a regular basis in your company's newsletter. Be sure to announce it if you are re-launching (or launching for the first time) your company website. You also want to announce major site changes, like the addition of a section from your CEO. You may even want to include a regular feature that highlights changes and special sections of the website your customers should check out.
The next way to increase your website activity while you are offline is to get the best, and easiest to remember, website address for your company. This will ensure that people can remember it and find it easier to return on a regular basis. If staff members stumble over the address on a regular basis, or customers find it difficult to remember or type into the address bar of the internet service they use on a regular basis, it is unlikely to be visited as often.
Another way to increase your website activity while you are offline is to be sure your entire staff is knowledgeable about the site and its contents. Even the person who answers the main phone line should be able to answer general questions about the website. This ensures that any customer who has even the slightest question about the site will find your staff helpful and intelligent, increasing site activity.
The fifth way to promote website activity while you are offline is to add the website address to your company's voice mail. If a customer calls after hours and gets your voice mail, they are likely to want to make an immediate connection with your company. Adding the site address to the message they will hear makes it more likely they will turn to an online connection to see your company.
An additional way to promote website activity while you are offline is to be sure that your website appears in any printed media attention your company receives. Ask that it be printed with your name or with the bio section of the article.
The seventh way to promote website activity while you are offline is to be sure to mention your website address whenever you deal with any type of media. If the local news station is interviewing you about your accounting firm at tax time, it is a good time to bring up your website address.
The next way to promote website activity while you are offline is to add your website address to all press releases you make to the media. Press releases can seem a bit naked if you cannot give customers a way to directly connect with the company after the article has been printed. A website address can do just that.
The ninth way to promote website activity while you are offline is to be sure that your website address appears on all promotional materials. Most companies have promotional materials like t-shirts, jackets, duffle bags, Frisbees, and notepads, that they offer customers and their employees as free gifts. Printing the website address on these is a good way to reinforce the idea that customers should go to your site.
The final way to promote website activity while you are offline is to get a magnetic sign or bumper sticker to add to your fleet of company vehicles and add to your employee's personal vehicles advertising the site. When you are stuck in traffic on the freeway, the guy next to you or behind you might just punch up the site on his blackberry for lack of a better activity.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: internet marketing, online marketing, internet business
Article Source: http://www.articles2k.com
Achieve 100% Message Delivery Rate, Boost Your Customer Loyalty, Skyrocket Your Message Response Rates, Recover 'Lost' Revenues & Generate Mega Sales from Your Messages and Newsletter!
Here’s How:
www.thedirect2client.com
|
|
| Top Internet Marketing Articles |
- 1). The Fly & The Window Of Opportunity By : Rick Davies
Copyright 2006 1stPromotion.com
One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
|
- 2). Sign Our Guestbook – How Signing Guestbook’s Or Creating Your Own Helps Your Website By : Anton Cheranev
Guestbook’s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook’s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
|
- 3). Where To Find A MySpace Friend Adder By : PaulG
MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
|
|
|
- 5). 'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic By : gregw
Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.
|
- 6). The Four Big Adsense Secrets By : Iszuddin Ismail
Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not.
Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’.
1 - Adsense Placement
Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
|
- 7). The Downsides Of Reciprocal Linking To Increase Search Engine Rankings By : Brian Gilley
Reciprocal linking is still a highly sought after method for many companies and webmasters hoping to increase their web site’s ranking in the search engines. Back in 2002, when reciprocal linking firmly took its place as a real way to boost your rankings, many webmasters and sites started using it to quickly and frantically get the upper edge on their competition and the search engines.
|
|
|
- 9). Spy on the Competition, Stay on Top By : Jay Chirino
Just when you thought you had this whole online business thing mastered, it turns out that now you must become a secret super spy, break into your competitor’s databases and steal important documented information that you can put to use for your own benefit. So get your rope and mask ready because we’re going in!
Oh, and by the way, I’m just kitting.
|
|
|
| New Internet Marketing Articles |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- 10). Why Everyone Needs a Mentor. By : Gary Muller
Why do you need a mentor and what could they
possibly offer to help you grow your business?
Discover why even successful marketers utilize the skills and expertise of an internet marketing
mentor.
|
|
|
