Top 10 Tips to Promote Your Books Through Flyers

Partners

Hotel Reservations

By:Judy Cullins

A good, inexpensive way to promote your books is a flyer. What makes one

flyer so much better than another? Use these tips to make yours stand out

from the crowd.

1. Include your front cover. People want to see what your book looks like.

Color is great, but not necessary. Make sure your colored book cover copies

well in black and white. It's far cheaper to print in black and white.

2. Hook your prospective buyers in the top line. For instance, read about SEX

as it really is! Give your audience a reason to buy--Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample of your writing.

4. Include your picture with a brief biography near it. People want to see

what the author looks like. Place it on the right side if possible.

5. Add praise from others. This is the most important way to market. The

praise doesn't have to be from famous people. One author added a testimonial

from a convict!

6. Put ordering information on a coupon at the flyer's bottom. Include ISBN

number, Web site URL, and discount information.

7. Make it easy to buy. Say you accept credit cards, checks or money orders.

Include your 800 number.

8. Give your buyers all the ways to stay in touch with you-street address,

e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to every person

you meet. Remember the "law of seven." After seven exposures, you have a

buyer!

10. Use the backside of the flyer. Multiply buying results with more

testimonials on the back. Include a longer excerpt from your book.

Your flyer is an extension of your book, and one of the least expensive ways

to market with print. Print hundreds, even thousands so your book buying

public can easily purchase your book.

Judy Cullins: author, publisher, book coach

_Ten Non-techie Ways to Market Your Book Online_

_Write Your eBook or Other Short Book-Fast!_

http://www.bookcoaching.com/products.shtml

Subscribe to FREE ezine "The Book Coach Says..."

Email: Judy@bookcoaching.com

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article Source: http://www.articles2k.com

Top Marketing Articles

1). "Blogging" For Fun & Profits" By : Jim Edwards
Unless you've been under a rock for the last year, you'veheard the term "blog" once or twice. To most people, a "blog" simply represents a

2). Are you an Internet Marketing Failure By : Michael E Williams
No one wants to admit it, but the sad truth is only 5% of the people are making any kind of money on the internet. Sure you see programs after pro

3). "Simple Messages in Advertising" By : Kevin Nunley
It is better to advertise with simple messages and have everyoneunderstand you, than to advertise with complex messages and haveonly 20% of vi

4). Banners Vs Text Ads By : Robin Forbes
( The Debate Continues... ) Banner ads or text ads which are the most effective? The simple reality is BOTH are effective. It’s how you use yo

5). Advertainment is sneaking into music, movies, TV and more. By : Scott G (The G-Man)
Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts are just some of the changes we're going to see as advertising keeps on blen

6). 10 Things You Can Do TODAY to Boost Traffic to Your Website By : Michael Hopkins
Are you twiddling your thumbs and wondering what you might do today to bring more visitors to your website? If so, then twiddle no more! Here'

7). 3 HOT WAYS TO CRANK UP YOUR SALES! By : Larry Dotson
1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with thecustomer. You could follow-up with a "thank you"email and include

8). 40 Essential Communications Pieces For Your Sales Arsenal By : Kris Mills
I often get asked what sorts of sales pieces does a business needto maximise their sales conversions and repeat sales. Well - every business I

9). Consumer Styles: Research Review By : Darrin F. Coe
According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link betwee

10). Give Your Web Site a Big Company Look By : Alexandria Brown
If you want to attract high quality clients and customers, and convey that you're a legitimate, credible, and sought-after business, these five po

New Marketing Articles

1). Reap More Profits by Opening Your Kimono By : Chris Ellington
Dramatically grow your business by sharing some information you never thought you should.

2). The Benefits Of Multilevel Marketing By : Obinna Heche
Multilevel marketing is picking up a lot of steam. This is due to the large amount of people online that are hyping multilevel marketing and all of the profits that go along with it. And if you are interested in this business, you should not have any problem finding information online to help you get started.

3). Marketing Your Work At Home Business Idea By : Obinna Heche
You have a great home business idea and you have decided to jump in with both feet. You have already set up your computer, signed up with a reseller or the company who will provide you some leads and you have even come up with an innovative plan to get the kids and the rest of the family involved.

4). How To Reduce Your Competition at Trade Shows and Expos By : Stephanie Gibbs
You can reduce your competition at Trade Shows and Expos. You will be able to get new customers and make more money. Just like in Baseball, you have three bases to cover. If you are willing to step up to the plate and do it right, you can hit a Home Run.

5). Blogs - A Powerful Home Business Marketing Tool By : Obinna Heche
One of the best home business marketing ideas is a business blog. What makes a business blog one of the top notch marketing tool for a home business is that its easy to create, its inexpensive to build and run and its so casual and conversational that the owner can draw consumers in a non threatening way.

6). Sales Tips - "How Do I Combat Price Objections?" By : Ray Turnbull
The cheapest price in the marketplace, as most people are now aware, does not guarantee you value for money.

7). Custom Packaging and Shrink Wrappings: An Important Role In Selling Your Product By : Gordon Petten
When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production.

8). How to Think Like a Journalist By : Penny Sansevieri
If your media campaign is on the rails, you may not be thinking like a journalist!

9). All About Fulfillment Marketing Firms By : Scott White
Today, most marketing companies specialize in these specific roles. While the complexity of marketing communications today requires technical and creative expertise, these often small agencies can’t quite put together an integrated marketing campaign.

10). It’s All About Marketing and Perceived Value By : Jaci Rae
It’s all about marketing and perceived value. How do you add value to your product and market it to success?