|
Home / Others
4 Tips For A Successful Interview
By:Susan Harrow
It finally happened: my first radio interview. What a doozy! Everything I've always done has been baptism by fire, so why should this be any different? I called the station's studio line at 5 minutes before my 1pm scheduled interview time so I could chat briefly with the hosts to find out if they wanted me to focus on anything in particular and establish who would mention my web site. It rang and rang. No answer. I continued to call. At 1:02 the nervous nelly gene kicked in and I called my publicist. She wasn't in.
I called information for the number (It was a station in Chicago). No listing. I persisted and got a phone number which turned out to be for the station's business office. The receptionist knew nothing about the program I was supposed to be on and couldn't connect me to anyone.
At 1:10 my sweetheart, who was listening in on the Web from Southern California, called me and said (in a loud, irritated voice, I might add). "They're waiting for you on the line!!! Why haven't you called in?" He gave me another number which I called. No answer. At 1:15 I finally got a live human being who told me he was VERY busy and would TRY to get someone to answer the studio line. No one did. At 1:20 the host (who had my number all along, mind you) called and said in a sweetly sarcastic tone, "Susan, we'd love to have you join us whenever you're ready."
When we went live, he said, "After some technical difficulties we have Susan Harrow here discussing her book, "Selling Yourself without Selling Your Soul." I quickly corrected him. "Sell Yourself without Selling Your Soul." Then made a light of the situation saying that I had to use some of the breathing techniques I teach clients to keep calm through the "technical difficulties."
After the faux "technical difficulties", I was in for another surprise. There were questions relevant to nothing in particular (certainly not my book or subject) comments that were totally off the wall ("More highly evolved humans vibrate at slower levels than those less evolved"), and then much pushing of their own products. I took my own advice, transitioned into sound bites most relevant to the discussion while trying to sound like we were having a conversation that made sense. Anyway, the point is four-fold:
1. Always have a back-up number to call.
2. Maintain your equanimity in the face of utter chaos.
3. Correct errors immediately and gracefully.
4. Practice transitioning into material that you know when asked questions that are irrelevant to your topic.
I'm happy to say that this experience hasn't been repeated during my media tour. Everyone who I've interviewed with has been delightful and gracious. I wish you the same wonderful experiences.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: get on TV talk shows, public relations, marketing, publicity, Susan Harrow, media attention, soundbi
Article Source: http://www.articles2k.com
Susan Harrow, PRSecrets.com, is a media coach, marketing strategist, author of *Sell Yourself Without Selling Your Soul.* Clients include CEOs, authors, entrepreneurs who have appeared on/in Oprah, 60 Minutes, TIME, USA Today, NY Times.
|
|
| Top Others Articles |
- 1). Clay Pot Crafts: Make a Bell for the Porch By : Paul Duxbury
Clay pot crafts are a cute way to make home decorations. In clay pot crafts, clay flower pots can be crafted into a variety of decorative things that appeal to gardeners. Usually, the crafter begins with new pots.
|
|
|
|
|
- 4). Biotechnology And Immortality By : frank vanderlugt
In a very primitive way we are on the road to Immortality.
Within the nucleus of nearly every one of the 100 trillion cells that make up our body is a Computer Program of enormous complexity. This Computer Program is our DNA.
We can now for the first time in Man's history read the message this Computer Program produces.
|
|
|
|
|
|
|
|
|
|
|
- 10). Treadmill Vs Elliptical By : Kathryn ONeill
Should you buy an elliptical trainer or a treadmill? Discover the unique benefits of both elliptical trainers and treadmills to help decide which one is best for you.
|
| New Others Articles |
- 1). Psychic Ability - Fraud Or Gift? By : Ciara McGrath
A psychic has some special powers that ordinary people don’t have. Some psychics are able to predict the future, others can communicate with the recently deceased. Some psychics are telepathic, others have the ability to exorcise ghosts.
The police use psychics to help solve crimes, preferably without the media getting to know! The newspapers would have a field day mocking the police investigator who had to resort to a “fortune teller”
Many people secretly believe that ...
|
- 2). Native Speakers? By : Brenda Townsend Hall
In a recent poll, I asked readers if they thought English language teachers should be native speakers. The result was interesting, as the vote from those with an opinion was close with 48% believing they should be native speakers and 41% saying no. I don’t know what you think about this but I’ve always had mixed feelings.
The first question I would raise with those who believe being a native speaker is an essential prerequisite for an English language teacher is, which nat...
|
- 3). Don't Hesitate To Cry A Tear By : Hallidae Thomason
Growing up, my siblings and I were never aloud to cry even just one tear. No matter how sad, mad or hurt we were, tears were never allowed. We were told that truly tough people didn't shed a tear no matter how bad life got. Tears, our parents said, were for wimps and people who weren't strong enough to handle life.
As I grew into my teenage years, I found it nearly impossible to make it through week after week without crying a single tear. Since I knew my parents would not...
|
- 4). I Heard About A Shark Attack By : Hallidae Thomason
Ever since my children were little, my husband and I have been taking them on beach vacations. So my kids have grown up with an honest love of the ocean. Even my youngest child loves to run by the side of the ocean and to wake up to the sound of the waves. My own childhood was filled with various beach vacations and cruises on the ocean. I have never given safety much of a thought on our family's beach vacations, but last year we heard a story about a shark attack that had ha...
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
