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Home / Internet Marketing / Email
How to Start Your List Building
By:Craig Cawthorne
The most frequent question newbies ask regarding opt-in email list building is how do I get started? Well, here are some simple things you can do to get started and build on.
1) Get a Good Autoresponder Service.
Autoresponders allow you to send out email to your subscribers automatically. You set up a set of messages that you want your subscribers to read and your autoresponder can send them to your entire list with no intervention on your part. An autoresponder is the best thing that ever happened to email marketing.
My suggestion to you is, no matter what service you use, upgrade to pro. If you are truly serious about your online business move away from free versions as soon as possible. Free versions place other peoples ads in your emails. This doesn't give your email a look professionalism. Why would you want to drive traffic away from your own website or intended destinations to someone else website.
2) Fill Your Autoresponder
Fill your autoresponder with a series of messages that will be of great help to your subscribers. For instance, send them out a free five to seven day "how to" course. This course should revolve around the type of business and products you are promoting. Don't send out something that is unrelated to the focus of your audience. In other words don't send a five day course on how to train your poodle to a group requesting information on internet marketing.
3) Create a Squeeze Page and Add It to Your Website.
A squeeze page is just a fancy name for a email capture page that will fill your autoresponder with potential customers. This page should inspire visitors to fill in their email information. This can be easily done by offering something of value for free. People always want something free. The more value it has the greater opportunity to get your visitor to sign up. A squeeze page is nothing more than a sale page. Instead of trying to sell something though, it entices you to sign up to get something free.
4) Send All Your Traffic to Your Squeeze Page.
Why should you do this? Send a visitor to your website once and you may get a sale. Send that same visitor to you website 100 or 1000 times and you increase you chances of selling to the visitor by 100 to 1000 times. Many marketers say that it takes an average of 7 times for a visitor seeing your offer before they buy. By getting the visitor to sign up to your email list, You ensure that you will have another opportunity to sell to that individual.
As I mentioned previously building a good list is like placing money in the bank. The more subscribers you get to your list, the more opportunities you have to make money. That is what internet marketing is all about isn't it?
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Article keywords: email marketing
Article Source: http://www.articles2k.com
Craig Cawthorne is a provider ebooks and tools on the internet today. Visit his site to get free downloadable ebooks, and resale rights products and other information on how you can turn resell rights products into substantial online income. Also visit his how to make money with adsense site.
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If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :)
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