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Home / Marketing
3 Powerful Concepts That Climb Marketing Mountains
By:Michael Nicholas
You have probably heard many times how you should offer
free reports. Like many of us, the idea of putting in work
to give something away may have gone through you
transparent. (Right in your mind's ear and out the other :>)
So, if you passed over this idea before, you are not alone.
However, I am here to tell you to reconsider it and for
good reason. Why? Because this is one idea that is doable
from any level. And, it still works and always will.
It can get your marketing off the ground without much if
any costs. It can literally be your marketing vehicle to
gain exposure, build a email list and even crank in
affiliate commissions along the way.
This is not just another gorilla marketing tactic for folks
who can't afford to advertise. Not at all. It's way more
than that. Top marketers still use free reports as a
legitimate marketing tool.
Why? Because they can penetrate a valuable message
almost instantly with the least amount of marketing friction.
In this article you will discover why Free, Branding and
Viral are 3 powerful concepts that hold a strong place in
online marketing. You can get in on it now and climb some
marketing mountains - here's how.
"Free" speaks for itself. It can cheapify or gratify
depending on how you present it. There are many ways to add
value to make people want what you will give them. Offer
useful information to a targeted group and they'll eat it
out of your hands.
"Viral Marketing" is a coined term in Internet marketing
which indicates a passing from one to another - like a
virus.
"Branding" is the key to viral marketing. This is a form of
personalization that can be passed along from marketer to
recipient. Then the recipient can also pass it along as a
marketer to his recipients, and so on.
This forms an ongoing cycle that carries with it an
incentive to keep the distribution in motion. Your
personalization can travel along by literally hundreds,
even thousands carrying links leading back to
you and the products you represent.
Sound complicated? - It's not!
So, how does this viral marketing information get into so
many hands? Again, it's the incentive that everyone
involved can achieve something. This propels the
viral distribution. And it's all possible because of
branding!
Hot Tip: Think of it this way.
How many thousands of people do you think are interested in
buying a popular ebook or piece of software that you
already own?
What you should do then is create a free special report
teaching something useful about the product. Show them a few
of it's many benefits before they buy it and they may just
decide to buy it through your affiliate link.
That's the power of the 3 concepts and it works like a charm
everyday on the Internet. Please don't over look this very
important point.
So, what's in branding reports for you?
Great question - let's go over it.
For example:
* In return for joining your email list, you can use free
branded reports offering them to your signups.
* You can let others a give them away adding useful
content to their websites or even as an added bonus with
products that you sell.
* You make affiliate commissions when someone buys from
your branded links inside the report(s).
And, even if you are branding someone else's report,
there's about zero work involved and you can still benefit
as if it's your own.
By giving away free reports, you can dramatically build
your email list and boost affiliate commissions. The more
viral reports you use in your marketing, the more it
will increase your opportunities.
So, remember to offer several Free Branded Viral Reports
and let the multiplicity of the Internet work for you!
By Michael Nicholas
(c) 2005
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Article Source: http://www.articles2k.com
Michael Nicholas is the author of, Order Button Triggers.
His ground breaking ebook focuses on how to get prospects to
click the order button to buy. Featuring over 30 years of
Internet marketing experience combined, Michael brought in
top marketers to tell how they do it. Click for FREE info==
==> http://www.orderbuttontriggers.com/special-report.htm
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