Tips To Successfully Promote Your Book On Talk Radio

By:Marsha Friedman

For nearly two decades, we’ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some “inside” tips to help you become the kind of guest every host wants to have on his or her show:

1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If you’re excited about your message, the listeners will be excited, too---and more inclined to want to learn more about your book.

2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!

3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an “open book.” Don’t be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!

4. Define your message. Before going on the air, know the key points you want to communicate about your book. Make sure you stay “on message” no matter how far off the host’s questions take you. Always bring the answer back to your own key message.

5. Be mindful of your word inflections. Practice saying your main points out loud before your interview. Remember that it is not only what you say, but how you say it. Inflections help keep the listener’s interest.

6. Speak slowly and clearly and make sure that you E-NUN-CI-ATE. You don’t want your words to mush together. If you speak too quickly, the listeners won’t be able to understand you. Make sure to enunciate so that people will stay interested.

7. Have notes handy, but try not to read from them. Know your material cold. Reading your notes or word-for-word answers sounds stiff and rehearsed and you’ll lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8. If you stumble, stutter, or slip-up during an interview, forget about it and move on. Don’t dwell on your mistakes. Don’t get flustered. Stay on message and you’ll be fine.

9. Don’t get technical or use words that most listeners wouldn’t know. Remember that you are trying to get a large audience to relate to you. Use layman’s terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air. If you are physically smiling while you are talking, the listeners will feel it. If you are frowning, they will feel that also. Although the listeners won’t be able to actually see you on the radio, they will be able to “feel” your interest and enthusiasm.

Remember---your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today – we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: book marketing, marketing, public relations, publicity, book publicity, author, literature

Article Source: http://www.articles2k.com

Marsha Friedman is the president of Event Management Services Inc., a company that has been used for more than 16 years as a source for guests, topics and experts on talk radio programs across the country. It regularly schedules up to 100 interviews per week. For more information: 727-443-7115 x 208 or mfriedman@event-management.com.

Top Writing Articles
1). Six Essential Elements of Successful Sales Letters By : Joanne L. Mason Iâ€™m about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywrite
2). It’s Good To Be A New Writer: Breaking The Myth That Experience Is Everything By : Shelley Wake There’s a rumor out there in the publishing world that an editor won’t even look at the work of a new writer. It might be true for certain types of writing, but after interviewing hundreds of editors, I’ve found that most are more open to new writers than you might think. And there are a few major benefits to being a new writer too. So before you spend too much time trying to work out how you can appear to be a published professional writer when you’re not, consider taking advantage of your current position as a newcomer.
3). Penguin Publisher Reveals What It Really Takes To Get Published. By : Sharif Khan Mr. David Davidar began his career in journalism and is founder of Penguin Books India. Currently, he is Publisher of Penguin Canada and also is author of the novel, The House of Blue Mangoes. How did you first get started in the publishing business? Twenty years ago I was working in Bombay and there was a colleague I knew who had done a publishing course at Harvard.
4). A Few Magazine Publishing Terms By : Scott Lindsay The business of writing for magazines is often speculative in nature. It can often seem fruitless to conduct research on available paying magazines, attempt to understand their style and unique requirements, write the article, send the article, and then wait for what can seem a never ending response. It can be even more daunting when you have invested significant time and energy and have received multiple rejection slips.
5). The Psychology Of Effortless Writing By : Saleem Rana Through writing I can convey my entire experience so that someone else can benefit from it and learn from that experience without having had to be there. So, by writing I can give others much more than I can in person. In addition, writing bends time and I can convey my experience to someone centuries away.
6). Tricky Decisions By : Kael Some people know exactly what to look for at the bookstore – others spend hours without finding what they have in mind… Did you ever mistake the body lotion tube for the toothpaste a sleepy morning? No? Good, it’s not the best way to start the day. This might be an awkward approach if you're aiming at the problem of choosing literature, but frankly, haven’t you too picked the ‘wrong’ book by a random grab at the bookshop or at the library? The book you put away with a sigh after three chapters.
7). The Power of the Newsletter - Solidifying Customer Relations By : Mel-Lynda Andersen Youâ€™ve worked hard to gain your customersâ€™ business and want to explore ways to strengthen your relationship with them while informing them of importa
8). Ebook Design (HTML) By : Shelley Lowery When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include
9). Fear Before The March of Flames Interview By : Mike Willaford TheBeep's own Mike Willaford had the chance to talk to Adam of Fear Before the March of Flames about what has been going on and what might
10). A Blank Paper By : William Ramos A BLANK PAPER…is what I came up with after racking my brain to sweet talk you, sweep you off your feet; but as I crown myse

New Writing Articles
1). Techniques For Writing A Great Eulogy By : John Morris Before you start to write the eulogy, think about the person and their life. You might want to include a memorable event you shared or mention their passions in life - or not...
2). Seven Ways To Sabotage Your Self Publishing Success By : Sanyika Calloway-Boyce Are you sabotaging your success as an author? Would you like to know how not to waste time and money? Seven Ways To Sabotage Your Self Publishing Success reveals the secrets that you need to know and avoid so you can write, publish and promote your book to self publishing success!
3). Your Web Site Copy By : Penny Sansevieri Save the small talk for your next cocktail party
4). How to Proofread Like a Professional By : Jaya Schillinger Copyright 2006 Jaya Schillinger Even as I wrote the title for this article, I got confused. Is "proofread" one word or two? I thought it was two, and my spell checker didn't have a problem with that, but when I double-checked myself with a popular on- line dictionary, I was able to catch my mistake. Proofread is in fact one word, "proof·read v. tr.
5). Benefit We Gain from Problem Solving By : Carol Miller The real fact on this Earth is that no human being has ever lived without problems a single day. This is impossible. People deal wit problems every day and problems do not fade away by themselves, they stay until the person resolves them. When a person gets strong enough to overcome stress and get to the core of things, then the amount of problems lessens.
6). Self Publishing, A Miracle Of The 21st Century. By : Josephine Stungger Are you a writer with lots of talent but no one will give you the time of day let alone a contract? Would you pay a professional publisher to make your book but can't afford it? Do you need a better tool than your plain old word processor to make your work look more professional and desirable? Do you possess special knowledge that if packaged in a book.
7). Storylines Crop Up at the Oddest Moments By : chicho There I was on a restful weekend by the sea; enjoying coffee and croissant in a quaint little café at the end of the North Shore pier. Looking outside through a musty rain smattered window my gaze was attracted to the contours of the magnificent edifice that is Blackpool Tower; drinking in the lines of the intricate steel framework that leads to the observation deck, to the twin platforms one above the other, and all the way up to the crow’s nest.
8). Choose Great Research Topics By : Denton Krypps Doing research and writing research papers does not actually have to be as horrible as everyone makes it out to be. I have learned to enjoy the process of research from start to finish. Call me crazy if you will, but I guarentee that the future of your educational career can be much more enjoyable if you learn now to enjoy research. For me, enjoying it started with choosing the right research topics.
9). The Perils And Pitfalls Of Publishing: Who Can An Author Trust? By : Dee Power And Brian Hill One out of every eight people call themselves a writer, which means there are roughly 24 million people in the United States who carry that banner. Unfortunately there are charlatans and scam artists just waiting to ambush the unsuspecting author. How can a novice writer protect themselves? Anyone can call themselves a publisher. Always remember money flows towards the author from the publisher, not the other way round.
10). Jokes and Riddles - How To Write Them By : Steve Gillman Just listening to or reading jokes and riddles may "wake up" your brain, but it is creating them that really exercises your brainpower. The process requires you to use both logical and lateral thinking skills. How do you do it, then? Jokes and riddle don't come to mind randomly. In fact, after watching how many comedians create their routines, I am convinced that they use what I call "humor algorithms," even if they do so unconsciously.