Six-figure Professionals: and Their 7 Secrets

By:Catherine Franz

In my work with hundreds of coaches, consultants, and small
business owners, I have found that there are specific
actions that have created their success. Here are seven
success elements that they use effectively to earn $100,000
plus a year. By focusing on these important elements, you
too can grow your business to reach this goal.
Six-Figure Professionals Focus and Target their Efforts
Professionals who narrow their market earn more and have
less stress. They operate in a market that can afford their
service and one that has future potential to keep it up.
They know how to say "no" to anything that detracts from
their plans and their goals. They go after their goals with
tenacity and never listen to others telling them how hard or
impossible whatever they are working towards is. They ask
questions to the right sources and listen to those higher
than they are on the "food chain."
They know their target markets well; what they like and do
not like. They stay current with the economic conditions of
those industries and watch for shifts that can affect their
affiliation or revenue. They speak the lingo of their
markets and know their problems and challenges like they
know the back of their own hand.
Six-figure service professionals act fast when an idea
occurs and have a professional support team available that
responds quickly and plays full out with them. They have the
"adapt and adopt" principle down pat.
Risk and fear is something they kick regularly in the
"assets." It doesn't stop them and barely slows them down.
Six-Figure Professionals Have a Strategy
Ninety percent of all six-figure professionals generate some
sort of passive income. They know that there are only so
many hours in the day and only so high a ceiling they can
charge before their market peaks. One of their highest
priorities is to generate products that create money 24/7.
Six-figure professionals know that they need to create
attractive packages and offers that are irresistible to
their market. They create new packages frequently and sell
in multiple streams (across multiple media bridges and
target markets).
Six-figure coaches fine-tune in seconds. If they do not
have an answer, they have generated a source that does.
They ask or research it immediately and continue moving.
Their strategy is always changing. Sometimes they don't
have time to put down all the details in their plan, yet
they always have enough time to complete a moving strategy
with just enough details so that they know it is worth their
resources.
Six-Figure Professionals Have all the Skills they need to
Succeed
Since six-figure output requires a higher percentage on the
service delivery end, six-figure professionals have the
skills needed to run a business and be an expert yet not a
perfectionist.
Professionalism is basic for them. It comes easily because
they watch and listen well. Their people skills are
effective and productive. They do not fool around with
doubters or wait around for an answer. Their attitude is
"you either have it or you don't." And when you don't, they
are leave quickly and never look back.
Six-Figure Professionals Have a Positive Attitude
Even though six-figure professionals try many things,
creating excellence instead of perfect as they go, they also
have just as many projects that don't work. Most of their
projects succeed once out of every ten tries. They don't
dwell on the ones that don't for more than a second. They
recalculate (adapt) and come back in the game swinging
(adopt). Failure is not in their vocabulary.
They expect success and they expect it now -- not later.
They move, switch, shift and change 50 times faster than
most individuals. In some circles, they are called --
movers and shakers -- only because they don't allow dust to
accumulate.
Six-figure professionals don't wait for all the answers
before jumping on something hot. If it’s hot, they make
room on their agenda and put together key people to help get
it completed.
Six-Figure Professionals Have a Steadfast Marketing System
Six-figure professionals don't lose a client and then get a
new client. They don't gain two and lose three. Their
statistics are gain five and send everyone over to buy
passive income items. They are more likely to gain five and
lose one. Their attrition rate is low and they have a plan
that keeps it down. They monitor their attrition rate.
They know what will sell to their target market and what
will not. They usually break even and never take a loss.
They have developed a dependable marketing system that
virtually guarantees results as long as they continue to
grease its wheels. They consistently stock the fire of what
is fueling their marketing engine.
Six-figure independent professionals have the help they
need: either an in-house assistant, part or full-time, or a
virtual assistant to handle the administrative duties.
They have mastered marketing principles and practice them
easily every day. Their learning level focuses on high-end
features, benefits, and advantages and watching the economy
to see how it is changing and how it affects their
customers.
Six-figure professionals write well and know how important
communication is to their success. They use editors
consistently. They write consistently and have a writing
process that supports their goals and objectives. They have
learned to write productively and use the
material /information over many ways.
Six-Figure Professionals Mastered Their Sales Process
Six-figure service professionals have a simple, reliable
sales process that they have developed over the course of
their growth. It runs smoothly and reliably and only
requires occasional maintenance and economic adjusting.
They have an effective way of handling their phone calls.
They prequalify prospects in ways that don't require their
time, using their web site, other personnel, or through an
e-mail process.
Six-figure independent professionals have a script for
handling every type of objection. They write out new ones as
soon as a new objection appears, create the type of response
they want, and practice it until it sounds natural. They
welcome objections and learn to use them to create writing
material for their web site, articles, and scripts.
They say what the client needs to hear, never take things
personally, and remain unattached to the outcome. Their
listening and intuitive skills are well developed and they
use them to the max. They put their clients first and place
value before revenue at the top of their list of objectives.
Are You a Six-Figure Professional?
Most non-six-figure professionals don't know what it takes
to make six figures even though it is their commonly stated
goal. They need to remember that each level requires a
different way of thinking and the shifts in their thinking
need to be mastered quickly and pursued aggressively.
Let me leave you with one of my own personal, favorite
quotes: "The level of thinking you are experiencing today
will not serve you in the next level you are reaching for."
Would you like to be able to compare this list with where you are? A self-measuring checklist: Where do you stand now and how do I get to make a 6-figure income.
http://www.abundancecenter.com/forms/howdoimeasureupto6figures.pdf

ABOUT THE AUTHOR

Catherine Franz is a 30-year marketing
industry veteran, a Certified Business & Marketing Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. 703-671-5677
http://www.AbundanceCenter.com.

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