|
Home / Internet Marketing / Search Engine Optimization
New Google needs new SEO tips
By:Moe Tamani
Search engine optimization is a continuous process and there has been some new updates and revisions in the Google SEO ranking policy known as algorithm. The task of attaining a good rank with Google is no longer an easy task and now that the trend has changed so we must also mend our ways to set the task right.
The changes which Google has come up with have affected the all over rating of many of the websites but the three major areas which are tremendously affected by the shift are:
1) website history
In today's scenario, the website history is playing an important role for its webmaster. The history of the website mainly concerns with the date or the duration for which the WebPages of the website exist on the web. In short, the longer your website has been online, the higher are the chances that your website rates higher with Google. So, you need a lot of patience for your website to rank high with Google, however, the first thing you can do is to choose a decent or an appropriate keyword and key phrase, and get good original content for the website whereas, by the time you are finished with doing the optimizing the site will have gained some seasoning online.
In the beginning your concern should be just to gain a fair amount of ranking and a decent traffic while looking for relevant links to increase the inbound links and allow them to stay with you till they get old.
2) Backlinks can make a difference
The link popularity can make a difference to your rankings only when you have had links that have existed with you for a long period of time. Websites with newer links are likely to face the brunt of the new Google SEO policy. So, if you have just launched a website and are looking forward to a good Google ranking, you just need to wait.
What is significant here is that, you must make links that are relevant and can stay with you for a longer period of time. The answer to the question as how to make them stay longer is that, you choose links that are relevant to your business because not any unrelated website link would do. For example, a designer whole website having a link with a designer apparel retail house is meaningful as they are related to each other, even though they might not have the same keyword or keyphrase.
The next thing that must not go without notice is the natural links which have been gaining a lot of importance since the past few years in Google SEO ranking Algorithms.
Natural links are the ones which gain a place in the content of the website. Natural links are always rated higher than unnatural or the links that are mentioned in the website directory. So, it is advised to that you should place the links with the descriptive pattern or rather content of the website. What is also advisable here is that better not create links with similar website or anchor. Such an attempt will be quickly discovered by the search engine. So, better if you anchor different links with your website and place them somewhere within the content of the website.
3) Structure and the content
Unlike the earlier trend the importance of the keyword density has declined a lot and that there is more emphasis on the site based key phrases. The important point here is that Google has been scrutinizing the relevancy of the key phrases also with the content of the site. This hints towards the basic or rather the core process of the website development which should be well planned to get a good SEO ranking. The website structure should be in relevant with purpose and that content should bear a relation with the purpose of the site. Nonetheless, the relevancy or the relation of the keyphrase to the content of the website articles is also very important. So, if in the past just a specific amount of keyword got you a good SEO ranking this time you need to change your strategy.
During the development of the site make sure you have specifically conveyed the purpose of the website all through the content of the WebPages. While link building had been significant, forum formation is also important. Google lays a lot of importance to websites that have created a well planned user friendly, compelling useful content. To conclude the last word here, I would only say that Google give preference to the websites that are there to help users and make web browsing a healthy experience.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: seo, internet marketing, marketing, business, technology, internet, sem, search engines, money, google, rss
Article Source: http://www.articles2k.com
Moe Tamani is a SEO Services consultant specializing in Organic SEO.
|
|
| Top Search Engine Optimization Articles |
- 1). High Paying Lateral Keywords By : Matthew C. Keegan
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
|
- 2). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way By : Philip Nicosia
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
|
- 3). How To Stand A Chance In The Search Engine Optimization Maze By : bluecharm
Despite all the other methods available for obtaining a decent web ranking for your website, for instance, link exchanges, search engine optimization or SEO is still regarded as the way to go to ensure that your website is listed high in the search engine rankings.
Search engine optimization is a method of analyzing your site and modifying it to allow search engines to read and index it.
|
- 4). Link Exchange and Search Engine Optimization By : Bill Boyd
Here’s an overview of how exchanging links can improve our search engine ranking.
I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.
Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well.
|
- 5). Black Hat SEO – What Never To Do Or Get Banned By :
While there are many legitimate skills in SEO there are also those that can work but if you get caught using them the results can be disastrous. When search engine optimization became an issue many techniques were employed because at that point the search engines used a much simpler algorithm. As these tricks were used to exploit the simpler algorithms they were also served to make them more advanced.
|
- 6). An SEO Glossary - Common SEO Terms Defined By : Glenn Murray
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
|
- 7). The Best Web Marketing Secrets By : Allen Brown
Are you stuck up with lower down the sales? Not improving or upgrading your sale to higher scale? Do not worry! You are at the right place to get the Right Solution.
We have magic wand to boost your sell. Your profit and sales will surely increases to your wish as you apply it. Do not worry you may be marketing in any form, i.e. may be through web, or by printed form or in personal way.
|
- 8). Organic SEO And Link Building By : John Tourloukis
Organic SEO or search engine optimization is a slow and steady process. Achieving top rankings takes time and link building is a big part of that effort. If you are to have a successful web site and obtain high search engine rankings you will need quality relevant web sites linking to your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing.
|
- 9). Keyword Specific Ads Equals Higher Search Engine Rankings By : Joe Money
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can.
|
|
|
| New Search Engine Optimization Articles |
|
|
|
|
|
|
|
|
- 5). The Benefits of SEO By : Robby
SEO stand for Search Engine Optimization. It's a fancy term that means a website is user friendly to search engines bots. When you use SEO on a site you fix the site's meta tags, title, discription, and even the body of the index page, among other things to give the bots the best possible idea what your page is about and how relevant the content is to everything else on the page.
|
- 6). The Future of Search Engine Rankings By : Christian Taylor
How do you plan for future changes in search engine rankings?
It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
For those of little SE understanding, algorithms are formulas or rules set up by SE's to determine ranking. Each rule then has a different weight or percentage of importance assigned to it.
|
- 7). The Three Basic Keys of Search Engine Optimisation By : David Touri
With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points.
|
- 8). Striking out on your own: Do you really need a sitemap generator? By : Philip Nicosia
There are so many responsibilities that are associated with starting a website. Each step towards the realization of a website requires a lot of hard work and utmost dedication to achieve results and to pay attention to detail. Only by doing this can one ensure that a website is set up successfully and able to meet the goals set for its creation.
Aside.
|
- 9). Good And Bad SEO Practices By : Andreas Obermueller
Search Engine Optimizing is a set of practices developed to help you get a high traffic and PageRank, while simultaneously building a useful and functional website that will respond to the needs of your potential users. While some website owners are getting their site indexed by following and enhancing these guidelines, others are looking for a way to sneak in and crawl up search engines by developing various strategies to cheat spiders.
|
- 10). The Elusive Practice of Search Engine Optimization By : Jay Stockman
Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user.
|
|
|
