|
Home / Internet Marketing / Search Engine Optimization
Optimizing Your Site Using Keywords
By:Liane Bate
You have created a brand new, hot looking website that without a doubt will be placed ahead of your competitors in the search engines. Surely with all the work, time, and effort you expended creating your site, it will be up there in the ranks! Then you find out that you don’t even have a page rank, and you can’t find your site by doing a search. One of the reasons may be that you have not optimized your site using keywords. You wonder why and how this could be when you thought you used the best keywords possible, but what you thought was best were actually the most competitive keywords. In this case, no matter how great your site, you would never get ahead of your competitors.
One way to get ahead is by doing your keyword research with a keyword research tool that tells you a term’s popularity. This is a step that simply cannot be missed when trying to optimize your site. When searching for keywords, you do not want to use highly competitive terms. What I mean by this is that you don’t want the word to come up with several million hits, even if this initially sounds like it would be a good term to use. On my own website, “home business” brings up 4,100,000,000 hits, so I would not want use this term to try and drive traffic to my site! I want to start with the less popular terms until I have a good page rank, and then I can think about using the more competitive terms later on. Using our keyword tool, we would choose a less popular term, and then do a Google search to find out just how competitive that term is.
A little trick you can use to beat the competition is to notice what sites come up in your Google search for your particular, less popular keyword. If the site’s URL contains a sub-page, such as “yoursite.com/example.htm”, and that page ranks well in Google, then you can get ahead of that site by using the same keyword, only in your domain, “yoursite.com”, not on another page of your site as in the above example, “/example.htm”. You also want to check that top-ranking site’s page rank using the Google page rank toolbar. If the site achieved a top ranking in the search engines, but only has a page rank of 3 out of 10, then you know it will be fairly easy to get the same page rank, or better.
Next, you want to look at that top-ranking site’s HTML code by clicking View/Source in your browser. Even if you don’t know much about HTML, it pays to learn a little bit, and it is not as hard as it looks. If you compare an actual web page to the source code for that page, you will start to see patterns that make sense to you. Start by studying your own source code, and then the source code of other sites will look familiar to you. The things to watch out for when looking at other people’s source code is to notice whether or not they use H1, header tags. Some sites do not, and if your top-ranking site does not use a header tag, then you can one-up them by using a header tag on your site containing the right keywords, and make sure the keywords appear at both the start and end of your copy. Also notice if the site uses a title tag with the keywords within the title tag. If they do use title tags, they will be ranked higher in the search engines for that keyword. If they don’t use title tags, then you should use title tags to get ahead. If the other site has bolded, italicized, or underlined keywords, they will rank higher. If not, you could get ahead by doing that on your site. You want to check to see if they use certain images on their site based on keywords. If they don’t, you should be using images and call the file the name of the specific keyword you want to use.
It’s a good idea to get into the habit of doing keyword research and creating a keyword file that you can add to on a regular basis. This file should consist of popular, but less searched keywords that can outrank your competitors. The bigger the list, the better off you are. This will help you get traffic to your site using keywords that your competitors have not thought of using yet. As troublesome as it may sound to do keyword research, and view the HTML code of your competitors, your site’s position in the search engines will definitely improve quickly if you follow the steps above!
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: SEO, Search Engine Optimization, Keywords, Link Popularity
Article Source: http://www.articles2k.com
Liane Bate owns a Plugin Profit Site web business, is a member of Success University, and the IAHBE.
Visit: http://www.HonestMoneyMaking.com and Plugin Profit Site
|
|
| Top Search Engine Optimization Articles |
- 1). High Paying Lateral Keywords By : Matthew C. Keegan
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom.
|
- 2). Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way By : Philip Nicosia
If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?
While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development.
|
- 3). How To Stand A Chance In The Search Engine Optimization Maze By : bluecharm
Despite all the other methods available for obtaining a decent web ranking for your website, for instance, link exchanges, search engine optimization or SEO is still regarded as the way to go to ensure that your website is listed high in the search engine rankings.
Search engine optimization is a method of analyzing your site and modifying it to allow search engines to read and index it.
|
- 4). Link Exchange and Search Engine Optimization By : Bill Boyd
Here’s an overview of how exchanging links can improve our search engine ranking.
I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.
Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well.
|
- 5). Black Hat SEO – What Never To Do Or Get Banned By :
While there are many legitimate skills in SEO there are also those that can work but if you get caught using them the results can be disastrous. When search engine optimization became an issue many techniques were employed because at that point the search engines used a much simpler algorithm. As these tricks were used to exploit the simpler algorithms they were also served to make them more advanced.
|
- 6). An SEO Glossary - Common SEO Terms Defined By : Glenn Murray
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.
|
- 7). The Best Web Marketing Secrets By : Allen Brown
Are you stuck up with lower down the sales? Not improving or upgrading your sale to higher scale? Do not worry! You are at the right place to get the Right Solution.
We have magic wand to boost your sell. Your profit and sales will surely increases to your wish as you apply it. Do not worry you may be marketing in any form, i.e. may be through web, or by printed form or in personal way.
|
- 8). Organic SEO And Link Building By : John Tourloukis
Organic SEO or search engine optimization is a slow and steady process. Achieving top rankings takes time and link building is a big part of that effort. If you are to have a successful web site and obtain high search engine rankings you will need quality relevant web sites linking to your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing.
|
- 9). Keyword Specific Ads Equals Higher Search Engine Rankings By : Joe Money
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can.
|
|
|
| New Search Engine Optimization Articles |
|
|
|
|
|
|
|
|
- 5). The Benefits of SEO By : Robby
SEO stand for Search Engine Optimization. It's a fancy term that means a website is user friendly to search engines bots. When you use SEO on a site you fix the site's meta tags, title, discription, and even the body of the index page, among other things to give the bots the best possible idea what your page is about and how relevant the content is to everything else on the page.
|
- 6). The Future of Search Engine Rankings By : Christian Taylor
How do you plan for future changes in search engine rankings?
It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
For those of little SE understanding, algorithms are formulas or rules set up by SE's to determine ranking. Each rule then has a different weight or percentage of importance assigned to it.
|
- 7). The Three Basic Keys of Search Engine Optimisation By : David Touri
With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points.
|
- 8). Striking out on your own: Do you really need a sitemap generator? By : Philip Nicosia
There are so many responsibilities that are associated with starting a website. Each step towards the realization of a website requires a lot of hard work and utmost dedication to achieve results and to pay attention to detail. Only by doing this can one ensure that a website is set up successfully and able to meet the goals set for its creation.
Aside.
|
- 9). Good And Bad SEO Practices By : Andreas Obermueller
Search Engine Optimizing is a set of practices developed to help you get a high traffic and PageRank, while simultaneously building a useful and functional website that will respond to the needs of your potential users. While some website owners are getting their site indexed by following and enhancing these guidelines, others are looking for a way to sneak in and crawl up search engines by developing various strategies to cheat spiders.
|
- 10). The Elusive Practice of Search Engine Optimization By : Jay Stockman
Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user.
|
|
|
