|
Home / Internet Marketing / Link Popularity
Web Site Marketing – The Importance of Linking
By:Stephen Todd
When you are planning your website marketing strategy you need to consider the following:
As much as 80% of the algorithm used by a search engine to rank a web site is dependant upon links to your web site from other web sites – this should be central to any website marketing strategy.
You also must have quality links to make the search engine take notice of your site. No quality links means you will never get a high ranking - it’s as simple as that.
How Linking Points are calculated
The following determine how many “points” your web site scores for a particular search phrase, and therefore how high your site ranks in the search engine results pages:
· Total number of links pointing to your site
· Quality of the sites linking to your site
· Text used in the link to your site (anchor text)
The remaining 20% of the search engines algorithm takes into account the search engine friendliness of the site, site freshness, site content, etc.
Linking and Your Competition
If sufficient web sites link to your site with the correct anchor text, then your site will get top rankings. The more competition there is for a particular search phrase, then the more high quality links you’ll require.
For the highest competition search phrases, your site will also need SEO, as some of your competitors will have called in a search engine optimization consultant to help them with their web marketing strategy.
Some of the top ranking web sites will also be using advanced techniques such as .XML feeds to reach, and stay at the top of the search engine results pages.
All the above needs to taken into account before developing your web marketing strategy.
Linking Strategies that don’t Work
Reciprocal link exchanges are basically dead – the search engines know what’s going on – web site owners are linking to each other to boost their search engine rankings.
To combat this the search engines are now heavily discounting the value of a link from a web site, if the site receiving the link, links back – i.e. a reciprocal link.
Also you only want links that come from web sites that are associated with your industry - i.e. they have a valid reason to link to your site.
For example, if you are selling holidays, a link from a travel insurance company would be a quality link - one that is from a company selling pet food would not!
A Link is a Vote for your Site’s Content
A link is like a vote for your content, and the search engines assume the more quality links you have, the more valid the content of your site is.
Therefore, your web marketing strategy should be:
1. One-way incoming links, i.e. a site links to you, but you don’t provide a link back to their site.
2. Links from sites that have a valid reason to link to you.
The Simplest Way to Get Quality Links
The simplest and most effective way to get quality links on the Internet is to submit articles on topics related to your business or services, to article download sites – with your article containing a live anchor text link back to your site.
There are plenty of article download sites to submit to, and they place your information in front of millions of potential customers.
Other web site owners also look through the download site’s archives - looking for good content for their own websites. They will then host your article on their own site – provided your articles professionally written. This causes your articles to spread out virally across the Internet, creating more links and traffic.
Linking in this manner creates quality links and “hot” leads – readers are already receptive to your offer because of the quality of the information provided by your article.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: internet marketing, online marketing, web marketing, site promotion, web site traffic, web site visitors
Article Source: http://www.articles2k.com
For more information on cost effective viral marketing strategies to increase your sales and bottom line profits, please visit our web site: www.internet-viral-marketing.com
|
|
| Top Link Popularity Articles |
|
|
- 2). Linking For Website Traffic Generation By : Liane Bate
One thing gaining in popularity these days is building and exchanging links with other websites, and making sure your link is on other people’s sites, pointing back to your site. It is a free and extremely powerful way of advertising!
|
|
|
|
|
- 5). Should You Use Free Articles For Reprint ? By : Susan Dean
Online, there are several locations where you can pick up and use free articles for reprint in your own websites. These articles are designed specifically for that purpose to allow you to add excellent content to your website.
|
|
|
|
|
|
|
- 9). Site Linking and Search Engine Strategies: Key Rules By : Jeff Casmer
Linking your internet home business’ website to other similar sites is important because it helps in getting search engines find and index your website. Linking to different unique site will advance your web site page ranks and link popularity.
|
|
|
| New Link Popularity Articles |
- 1). 10 Ways To Get Incoming Links To Your Website By : James Woolley
Obtaining incoming links to your website fulfills two main objectives. Firstly it brings more traffic to your site, and secondly it helps you achieve higher search engine rankings. In this article I discuss 10 methods you can use to obtain these all important links.
|
|
|
- 3). How To Build An Optimized Inbound Link Network! By : Joe Rispoli
One of the secrets to building a reciprocal link network is by increasing the number of links pointing to your website. There are many ways to get inbound links to your site to help improve your search engine ranking, and we have a few to show you!
|
|
|
|
|
- 6). How To Have A Successful Links Exchange Campaign By : Joseph Then
The link exchange field is not only extremely large but also useful in building business contacts. Because it is so large, it has advantages as well as disadvantages. To avoid problems when exchanging links with online business people, it is important to know how to avoid several problems that could happen.
|
- 7). Do You Need a Links Exchange Manager? By : Joseph Then
Many people start an online business or new career online for many reasons such as increased income opportunities, more family time together, no commuting or traveling as well as others. Often, the next step they take after the initial decision to start an online business is looking for the right business to go into.
|
- 8). Back Link Strategies Vital To Getting Indexed Faster By Search Engines By : Anthony Kristovich III
If you’re a new site and wanting to get indexed fast by search engines, there’s only way to go: a strong back link campaign. Search engines find your website from links on other websites, and the more back links to your website, the more often they will visit. There are many key ways to get a quality back link, and employing the correct methods will net you many backlinks in no time.
|
|
|
- 10). Link Exchange Scams to Avoid By : Leslie Truex
Link exchanges are a good way to help increase your traffic and improve your page rankings in search engines. Unfortunately, there are more and more dishonest sites using deceptive link strategies that not only don’t help your traffic but can hurt your reputation and Google page rank.
|
|
|
