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Home / Internet Marketing / Ezines and Newsletters
6 Ezines That Help You Understand The Business Of Internet Marketing
By:Steve Nash
Learning how to do business online can be very confusing.
So can maintaining that hard-earned business know-how.
That's because, wherever you go online, internet marketing sites all claim to have the solution to your money-making woes. They all claim that their product, and only their product, has the answer. Or, worse still, freely available articles are everywhere, often contradicting other freely available articles.
Yes, it *is easy* to feel confused and overwhelmed by this glut of often-conflicting internet marketing 'advice'.
So what advice do I have for you?
Who should you trust? And how do you learn?
Well, I believe that one strategy is to find a few recommended 'voices' and to listen to those voices and those alone, until you are confident that you are ready to learn from others.
To help you get started, this article details several ezines that have proved helpful to my online success since 2001. They continue to prove helpful in 2006. I trust the publishers or editors of these ezines, and that's why I have no hesitation in recommending these publishing 'voices' to you.
It you enjoy reading these mostly-free ezines listed below great, otherwise simply find authors or editors that you feel comfortable with and trust. And then learn from them.
So, in no particular order:
Associate Programs Newsletter
http://associateprograms.com/search/newsletter.shtml
Written by the inimitable Allan Gardyne, this newsletter (all about affiliate marketing) comes whenever Allan has something helpful to say (usually at least monthly).
When it comes to affiliate marketing, Allan is a good example of the subscriber needing to read both *what* he says and *how* he says it. I'd say that I learned a lot about the so-called art of pre-selling, from reading his newsletters. He also helped me discover Google Adsense years ago, as well as many helpful online affiliate marketing resources.
TalkBiz News
http://www.talkbiznews.com/
Paul Myers also has a unique voice, and is an example to ezine publishers everywhere. Often outspoken and controversial when it comes to the business of internet marketing, he always shares his business wisdom in an engaging way. I also consider him to be a very talented writer, and to some degree have modelled my own editorial style on his.
Talkbiz News is published when Paul has something to say (usually a couple of times a month). Sometimes it's a (well-crafted and short) pitch for a product, but mostly it's a considered essay on an aspect of internet marketing. Paul keeps me on my toes, as it were, and always gets me thinking which is never a bad thing.
Ezine Tips
http://emailuniverse.com/ezine-tips/
This is a weekly publication, now edited by Christopher Knight, that covers email marketing. Delivered in HTML format, because his tests show that this is the most effective format for email delivery, his newsletter contains a short executive summary with the full piece available for free on the Email Universe website.
Christopher is a constant reminder (to me at least) of the need to treat email marketing as a business activity, and not a hobby. He constantly discusses the results of his own tests that directly help you become more effective as an email marketer.
Search Engine News
http://www.searchenginehelp.com/
This is the only search engine marketing (or website promotion) newsletter I subscribe to these days. And it's the only publication I've listed that isn't free - a 6-month subscription costs $97, giving you access to back-issues and special reports. All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The Unfair Advantage of the Search Engine Wars, it's an up-to-date and tested account of search engine marketing based on the author's experiences with their sites and their clients' sites. If you want to keep your sites ranking well on Yahoo!, MSN and Google, then Search Engine News is a recommended read.
WillMaster Possibilities
http://www.willmaster.com/
This is a weekly publication edited by William and Mari Bontrager covering the technical aspects of running a website. Specifically, Will Bontrager is a bit of a geek when it comes to Perl/CGI and Javascript, and the Possibilities newsletter features very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
http://www.sitepoint.com/newsletter/archives.php
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particular like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitepoint.com
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I'll stop there.
Just to say that my recommended reading list is far from exhaustive, but it is a start. And, obviously, it is *very easy* to unsubscribe from all the above ezine publications.
In summary, it *is* possible to find information that can help you succeed online. And this article lists a few ezines that have helped me to do so, and I believe they can help you too. The important thing is for you to find a few 'voices' that you trust, and learn from them - ignore the rest, for now.
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Article keywords: internet marketing, succeed online, learning from people, ezines, newsletters, recommended resources
Article Source: http://www.articles2k.com
STEVE M NASH is the site owner of *the* directory of free SMS and SMS marketing sites. He's also the author of free articles, reports and mailing lists that can help all to build, promote and profit!
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- 1). How To Get Massive Free Advertising With Ezines By : Carina MacInnes
For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.
Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized.
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As you know a well written article can do wonders for your exposure and traffic.
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The business of internet marketing is confusing, isn't it. You can read so much conflicting advice, all of which promises to solve your particular problems. It needn't be that way. I've developed invaluable skills and learnt lots of techniques simply from reading certain ezines, year after year. And you can do this too. Subscribe to a few carefully chosen ezines; read, learn, then do. And ignore the rest... for now. This article gets you started with six recommended ezines.
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- 5). 4 Quick And Essential Ways To Get The Trust Of Your Opt In Subscribers By : Peter Farnsworth
While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.
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- 6). 5 Quick Ways To Increase Your E-zine's Subscriber Base By : Gabriel Ungureanu
1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience.
2. Joint Venture
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- 7). Top 10 Reasons To Advertise With Ezines By : Deanna Mascle
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
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You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work.
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One of the most effective ways to build a mailing list is to set up your very own Ezine publication. But running an Ezine can be a tedious process. Firstly, you must know how to generate leads for your publication. Secondly, you must be able to convert these leads into subscribers. And finally, you must be able to convert these subscribers into paying customers who will be loyal to you.
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- 6). The Real Value of Online Marketing Tools & Those Freebies By : computerincome
The other day I happened upon a site where I was invited to subscribe to the webmaster's ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors emails on your site. But the webmaster purported to say that the newsletter had a value of $399 but I would be one of the lucky ones and get it for free.
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- 7). The secret to eZine marketing. By : Herman Booysen
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- 8). 10 Must Haves for A Successful E-Newsletter By : Annette Elton
E-Newsletters, commonly called ‘E-Zines’, are a must have for any business in today’s aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell.
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- 10). Ezine Advertising,it sounds simple enough? By : Mike La Penna
Copyright 2006 New World Opportunities Inc.
Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye?
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