|
Home / Computers
5 Basic Rules on Typography
By:Granny's Mettle
Whenever you get projects for designing graphics for different media materials, there are certain rules you need to know before venturing to the complexities and elaborate world of graphic design.
One of the elements considered in graphic design is typography. This is how you utilize and create your text to come out with a result that complements your images and design of the whole media material, whether it's for print or web.
For typography, here are five of the basic rules to follow (or to break, whichever suits your creativity at the moment):
Rule No. 1- DO NOT use all the fonts in one document.
Every designer has his or her own collection of fonts, which he or she uses for each design project. As one designer would say: "If you're a designer, it almost goes without saying that you own fonts- Lots of fonts."
Aside from the existing fonts in the software program being used, most designers have their own lists that were added to the already existing list. And because of the availability of so many fonts, one may be tempted to use as many, if not all of the fonts that he or she owns.
Always remember that simplicity is more attractive than disarray and confusion. When you start using many fonts in one document, the message most often get lost in the jumble. In addition, too many fonts can distract the reader from the original intent of the design- to get a message across. Nevertheless, this doesn't mean that you have to be dull and boring by sticking to the conventional "two-font rule", which states that you had to have one font for headings and another for text. So where's the creativity in that? Just make sure to have a reason why you want to deviate from the rule and chose to use the fonts.
Rule No. 2- "Serif type is easier to the eyes than sans serif."
There's an old principle in the graphics world that goes "Serif type is easier to read because the serifs draws your eye from character to character." Hence, sans serif type is oftentimes used for headings and short quantities of text.
Truth to tell, all fonts can be made readable (except, well, maybe for Wingdings) with the ideal design. With sans serif, although it needs more leading than serif type, it can give your documents a very modern look, and is the popular body text in Europe.
Rule No. 3- Putting two spaces after a period is a no-no.
In the olden times, when typewriters are the thingamajigs for writers, two spaces after a period was the rule to indicate the end of a sentence.
With the onset of technology, fonts have characters of their own, with different widths, that putting two spaces after a period is no longer needed. Sometimes, this rule can create a rather annoying flaw that creates a stop rather than help you pinpoint the end of every sentence.
Rule No. 4- DO NOT use all capital letters.
One designer said that when using all capitals in the text, there are no ascenders or descenders. The two are what makes it easy to identify the shape of a word. "The shape of almost every word becomes a rectangle, and it's harder to read."
But this doesn't also mean that you cannot use capital letters. Where can you use capital letters? Short phrases or headings do look attractive in all caps. Sans serif also works better in all caps.
Rule No. 5- DO NOT center large quantities of text.
The eyes go from left to right when reading. It's the way to go. It rapidly scans one line, then goes from the right side of the page back to the left side of the page. When text is centered, it makes it harder for the eyes to be told to find where the next text begins again on the left side of the page, and makes it easy for the reader to skip down lines of text.
This time, it's not too easy to bend the rules. The best way is still to save centering to headings that don't run more than several lines deep.
About Color Printing Wholesale
Color Printing Wholesale is a company that offers a wide range of quality digital printing services from brochures, flyers, business cards, postcards and posters, to digital, inkjet and web solutions, as well as laminating services. For further information, visit their website at http://www.colorprintingwholesale.com/category/BROCHURE/Brochure-Printing-Services.html
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article Source: http://www.articles2k.com
Granny's Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.
|
|
| Top Computers Articles |
- 1). The danger behind peer-to-peer file sharing By : Migz Mon
File sharing is very common nowadays. You can get a P2P (peer-to-peer) program for free, and soon start sharing stuff like music, videos and programs. We use these applications freely and most of us don’t know the risks involved when using them.
Questionable reliability of files – Once we get our hands on a P2P program, we download everything we want like crazy.
|
|
|
|
|
- 4). Is The Internet Censored? By : J Schipper
When most people think about Internet censorship, the usual suspects immediately come to mind : Communist China and repressive Islamic countries. Unfortunately, Westerners have an embarrassment all their own : Australia's net censorship law, established in 2000.
Freedom House, a non-profit U.S. organization dedicated to spreading human rights and freedom, undertakes regular surveys on press freedom and censorship.
|
- 5). Toshiba Libertto U100, smaller yet better than you might imagine! By : john
Have you ever wondered how small a laptop can be? Well, utilizing today’s technology Toshiba does a perfect job at demonstrating it; the Libertto U100 is one of the very few laptops that have such a rich feature set fitted altogether within such a small space. Of course, if you believe that a fingerprint authentication system is too much for such a.
|
- 6). Does CCTV Really Reduce Crime? By : Robert Michael
In the UK, home of twenty percent of the world's CCTV cameras, there is mounting concern about its invasion and lack of regulation. "UK Public CCTV Surveillance Regulation Campaign."
The thought-provoking questions they ask are good ones.
They want to know, for instance, why, if television programming and licensing is so heavily regulated in the UK.
|
|
|
- 8). Preparation Tips For Comptia A+ Certification By :
The Industry Standard CompTIA A Plus Certification exam has two parts; approximately 80 questions for each part.
* Core Hardware: $153 - min. passing score 515
* Operating Systems Technology: $153 - min. passing score 505
(CompTIA corporate members can take the exams for $98, employers that require this test are usually corporate members and will inform you of this.
|
- 9). Can Cell Phones Harm Your Health? By : D Ruplinger
It seems like everywhere a person goes there is at least one person in view with a cell phone to their ear whether it is on the road, in a store, in a parking lot, walking down the street, etc. Even in places where cell phone usage is banned such as concert halls or movie theaters there is the occasional offender, or more likely, at least a few people using the text messaging feature on their phone.
|
|
|
| New Computers Articles |
|
|
|
|
|
|
|
|
- 5). If You Want Flexibility And Portability Consider A Laptop By : Gregg Hall
If you are one of those who works with a computer on a daily basis like me you should consider a laptop. I have actually owned three now and I think I would be lost without mine. I still use my desktop PC quite a bit at home but the laptop comes in extremely handy when I am away.
|
|
|
- 7). Becoming A DVD Repair Expert Online By : Maxine Schel
Many conventional colleges and universities are now offering online DVD repair courses, which are the exact same as those taught on a traditional college campus, to distance learners. Online education is generally taught through the use of several different methods, including online satellite feeds, correspondence or online lessons. This technique permits the student to obtain a DVD repair degree without ever having to step inside of a classroom.
|
- 8). Compatible Inkjet Cartridge By : Isabel Rodrigues
Once the printer ink runs dry it has to be replaced with another inkjet cartridge. There are many reputed companies like Canon, Epson, Dell, and Lexmark that provide the necessary cartridges to replace the empty cartridges. Replacing inkjet cartridge can add to a very big cost. It could be worse if you have to replace the empty cartridges frequently every month.
|
- 9). Best Passwords By : Richard Romando
No sane person would ever like someone else reading her email. Or for that matter some other person using her password and breaking into a financial institution. You should, therefore, choose a strong, secure password in such a manner that would be a hard nut to crack for others and easy for you to remember. The more random and mixed-up you make it, the harder it is for others to crack.
|
- 10). Home Printing Machines By : Peter Vermeeren
Home printing machines are available on the market today in many sizes, prices and capabilities. Many different forms of printing can be accomplished in the home. Whether you want to create unique tee-shirts using a home screen printing machine or you want to produce elegant laser printed letters, the equipment is readily available to you for home use.
|
|
|
