How to install and run phpAdsNew - Internet Marketing Article

By:Bedrich Omacka

What is phpAdsNew? It is great script written in PHP which can be used to manage different ad campaigns on your website. PhpAdsNew supports banners of any size (including flash banners), pop-ups, text ads and many different types of rich media ads. Using this script you can manage third party ads, e.g. ads from banner exchanges. And the good message is that this script is free.

How to install phpAdsNew?

First, ensure that your web hosting provider offers PHP support (PHP 4.0.4 or higher) and MySQL database (3.23.3 or higher). Then download the zip or tgz package and unzip it to your hard drive. You can use WinZip or Total Commander to do this. Now upload the files to your web host. Change the permissions of the config.inc.php file using "chmod a+w config.inc.php". Create new MySQL database with any name, e.g. phpadsnew (or use existing database). Now you are able to run the installer. Point your browser to http://www.yourdomain.com/phpadsnew (or another folder where you copied the files). Follow the instruction on the screen and finish the installation process.

Another and easier solution how to install this PHP script is to sign up for a quality web hosting service which offers pre-installed PHP scripts. Then easily go to your control panel, find the section with pre-installed scripts and select phpAdsNew. The installer will do all the job for you. All you need to do is to choose the script you want to install.

How to run phpAdsNew?

Go to admin interface and create at least one zone. Zone is the place on your website where the ads will be displayed (e.g. top banner on the home page can be zone 1, bottom banner on the section page zone 2 etc.). Then create a new client. When you're done, create new campaign for this client. You can set up the zone(s), limit of banner / text ads / rich media... impressions, when the campaign will start and finish, the frequency at which the ad will be shown and many other options.

Ok, we have some campaigns now and they are sucessfully running. But every advertiser wants to check the results of his campaign. From this reason phpAdsNew has very detailed stats section. Your advertisers (or you if you use this script to manage your own ads) will be able to see how many times was particular ad viewed by the website visitors and click through rate (how many % of visitors clicked the ads). In addition, you can watch weekly and daily stats. Stats can be exported to *.csv file (data from *.csv files can be opened by software like MS Excel on your computer).

I hope you will find these information helpful when you will start using phpAdsNew. If you will need some advanced functions I suggest to open phpAdsNew/misc/documentation folder where are stored three *.pdf files with very detailed description of this script. The first one, administrator-guide.pdf, will help you with the installation process and configuration. Developer-guide.pdf is for advanced users with PHP knowledge. The most important file is user-guide.pdf which will provide you by all the functions. Btw. this file has 109 pages. Good luck!

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Bedrich Omacka is marketing manager of Marble Host ( http://www.marblehost.com ), a company providing quality web hosting with preinstalled PHP scripts including phpAdsNew ( http://www.marblehost.com/phpadsnew.php ).

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