|
Home / Business
Your Signature File -- Give It Some Love.
By:Nicole Dean
Your signature file -- the blurb at the end of your forum posts and your emails -- is prime real estate. Are you using it to the fullest?
Do you put any thought into your sig lines? I hope you are putting as much thought into your sig lines as you would a paid advertisement. Your signature file has the potential to work for you, if you let it.
Of course, if you’re posting on forums, the #1 most important thing is your actual message. Don't attach your signature file to anything that will reflect poorly on your business.
And, likewise, in emails, if you're sending around jokes that are a little risque, then think twice about attaching your URL if it's not appropriate.
Tip 1: Give people a reason to click on your URL.
How can you entice viewers to click?
Your signature file should capture attention and create interest. It should always be clear and direct in stating the benefits your program offers.
Don’t just say “We sell gadgets.” Explain how those gadgets will help your potential customers save time, money or to make their lives better.
Tip 2: Don't Write a Novel
Make your signature file short and catchy. A long, drawn-out signature file is sure to be ignored. And, a boring one will be, too. Stick to one or two URLs, even if you have 30 or 40 websites. Any more than that will dilute your branding and effectiveness.
Tip 3: Don't Confuse
When writing your sig file, remember that a confused mind always says "no". Don't go crazy in your signature file with too many links or options. Be clear and direct about the benefits of your program so anyone and everyone reading it can see exactly how your product or service can help them.
Don't assume readers know as much as you do about your business. Don't talk jargon. Some terms or ideas in your industry may be over the heads of potential customers. Oftentimes I read ads and have no idea what in the heck they are selling, or why I'd need it. Make sure to state your benefits in simple words and grammar so that anyone who isn't in your industry can understand them. For instance, everyone has skin, but not everyone knows what an epidermis is. Make it simple.
Tip 4: Nab them
Once a reader does click through your sig line, do you have a way to capture their contact info so you can stay in touch? If not, get your newsletter sign-up box ready to collect those interested visitors. Otherwise, you're losing that potential customer, possibly forever.
If appropriate, offer something free to collect their email addresses. Offering a discounted item or freebie is always a good idea.
You may be wasting PRIME opportunities to get visitors to your site if you aren't putting as much thought into your sig line as you would invest writing paid ads. Try some new wording and watch your click-through rate rise.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: Signature File, sig file
Article Source: http://www.articles2k.com
Nicole Dean shares advice for work at home moms at her fun and informative site www.ShowMomtheMoney.com Do you need free bonuses to offer? Don't miss www.Free-ebooksOnline.com
|
|
| Top Business Articles |
- 1). A plus C Systems and Affirmative Insight, Inc. announced an exclusive partnership. By : Bartosz Lewandowicz
Affirmative Insight Inc. provides information technology solutions in the areas of IT security, networking, service and support, e-business, web design, web hosting and software development. By partnering with A plus C Systems, Affirmative Insight, Inc. expands its offer with a comprehensive suite of software products – Uplook, Statlook and Anasil – tool kit for IT asset management and network monitoring.
|
|
|
- 3). The Thick Line Between Buddy And Boss By : Tim Knox
Q: One of my key employees is giving me trouble. He has started showing up late for work and has developed a bad attitude in general. The rest of my employees are complaining since they are having to take up his slack. I've tried talking to him, but he doesn't seem to listen. To make matters worse, he has become one of my best friends since I hired him five years ago, so firing him is out of the question.
|
- 4). The Man Who Makes $1 Million in Affiliate Commissions By : David Kamau
His success is phenomenal. Well, not many can claim to make $1 Million a year in affiliate marketing. And at only 27 years of age!
His name is Jeremy Palmer. Until recently, he was virtually unknown in the marketing circles, simply because he preferred to make his money silently.
Now this Jeremy guy has written an ebook about his affiliate marketing techniques.
|
- 5). Overcoming Obstacles By : Debbie Milam
Discover how a young woman overcame serious life challenges through connecting with her inner spirit.
My story begins 38 years ago in Queens
|
- 6). International Investment In Bulgaria Still Strong By : Tim Wright
The strong growth in the Bulgarian economy is continuing and this is emphasised by the confidence in the market shown by companies such as GE for example.
GE Commercial Finance Real Estate recently announced it will be acquiring a 50% stake of the Mall of Sofia. The Mall is an enormous trade, business and entertainment centre currently under construction in the heart of the capital city.
|
|
|
- 8). Should we believe the experts? (Part III) By : Mike T. Davis
Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product.
|
|
|
|
|
| New Business Articles |
|
|
|
|
|
|
|
|
|
|
- 6). How To Find Low Cost Items That You Can Resell For Profit By : Gregg Hall
The key factor in the success or failure in a business that specializes in closeouts, liquidations, or selling products on eBay is finding items at good prices that you can make a profit on when you resell them. Contrary to popular belief it is when you buy the item that you make your profit as what you pay for something is what determines how much your end profit will eventually be.
|
|
|
|
|
|
|
|
|
|
|
