Breathing Life into Old eBook Titles To Sell On eBay

By:John Thornhill

Copyright 2006 John Thornhill

Those who sell eBooks on eBay recognize that certain titles tend to decrease in popularity over time. A new release that is enthusiastically greeted by buyers may eventually linger without a single offer after a few short months. If the eBook was handled wisely, the seller made a significant profit when the market is hot. However, he or she will still own resell rights to the eBook after the initial surge.

One can let those older titles sit on a hard drive, gathering digital dust, or they can try to breathe new life into the older products and find a way to make them valuable commodities for some time to come. Obviously, maximizing the value of one’s investment in the resale rights to an eBook is the more sensible alternative. There are a few techniques one can use to make some of those older titles viable again on the eBay market.

The first strategy is bundling. This involves taking multiple titles and offering them as a package deal. This technique can work very well when one owns the rights to a variety of titles on a related theme. They can then offer a one-of-a-kind package featuring a great deal of information at a very low price. Even though some of the material may not be cutting edge, the sheer volume offered can make the deal very attractive to potential buyers. When one considers that the eBooks involved were doing nothing in terms of moneymaking prior to being bundled, it is easy to see why this is a popular strategy for eBook sellers.

Another strategy involves searching out a different target audience. Many eBook sellers focus on offering items to consumers with a direct interest in the eBook subject matter. For instance, an eBook about “dog care” may be aggressively marketed toward dog owners. However, one can offer older eBook titles (again, often in bundled form) to other sellers. Resellers may be interested in obtaining rights to a wide array of titles inexpensively, believing they can resell them either on eBay or in some other venue.

A third means of breathing new life into an older title involves providing an update to the established title. Generally this will involve self-authoring an additional eBook or special report as a companion piece to the pre-existing eBook. This is as great way to convince those who missed the eBook back in its heyday to pick up a copy now. It also allows you to offer that older title with something else, making it a bit more attractive. Finally, you may even find buyers who are primarily interested in the updated special report. This will require either writing the material or outsourcing the task to a freelance writer. However, if you are dealing with a well-known title, this can be a great way to make extra money! One must, however, be cognizant of all copyright and intellectual property right matters in authoring any sort of companion piece to a pre-existing title.

Old titles don’t need to just sit on the hard drive unused. With a little effort and creativity, one can reinvigorate their inventory and maximize its profit potential.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: ebay, ebooks, selling ebooks, powerseller, ebay ebooks, private label, planetsms

Article Source: http://www.articles2k.com

John Thornhill is an eBay powerseller and trades on eBay under the username planetsms. If you really want to succeed on eBay with information products visit www.planetsms.co.uk/member_offer.htm

Top Internet Marketing Articles
1). The Fly & The Window Of Opportunity By : Rick Davies Copyright 2006 1stPromotion.com One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
2). Sign Our Guestbook – How Signing Guestbook’s Or Creating Your Own Helps Your Website By : Anton Cheranev Guestbook’s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook’s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
3). Where To Find A MySpace Friend Adder By : PaulG MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
4). How To Monetize A 1,000+ Page Site In 5 min. Or Less Without Violating Google's Adsense Policy! By : D Dean Hall As webmasters, writers and authors we all want to find ways to maximize the profitability of our content. We employ a variety of methods such as Adsense, Yahoo Ads, links to affiliate products of all types but there are a couple of problems. There is the sheer time involved in creating these links and then keeping them updated to the most relevant and profitable products.
5). 'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic By : gregw Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.
6). The Four Big Adsense Secrets By : Iszuddin Ismail Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not. Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’. 1 - Adsense Placement Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
7). The Downsides Of Reciprocal Linking To Increase Search Engine Rankings By : Brian Gilley Reciprocal linking is still a highly sought after method for many companies and webmasters hoping to increase their web site’s ranking in the search engines. Back in 2002, when reciprocal linking firmly took its place as a real way to boost your rankings, many webmasters and sites started using it to quickly and frantically get the upper edge on their competition and the search engines.
8). One of the Quickest and Easiest Way to Dramatically Increase Your Website’s Page Rank By : Tim Wright This is one of the easiest and fastest ways that you can increase the number of one way links to your website and dominate your competition.
9). Spy on the Competition, Stay on Top By : Jay Chirino Just when you thought you had this whole online business thing mastered, it turns out that now you must become a secret super spy, break into your competitor’s databases and steal important documented information that you can put to use for your own benefit. So get your rope and mask ready because we’re going in! Oh, and by the way, I’m just kitting.
10). Let's Start! Create A Business Plan By : Helen Chow Let's Start! Create A Business Plan

New Internet Marketing Articles
1). 5 Tips for Making Mounds of Money on the Internet By : Michael Gulbin Make sure you are doing everything you can to make money on the web.
2). Are You Costing Yourself Money With This Common Article Marketing Mistake? By : Chris Ellington The Article Marketer editorial team reveals the worst mistake an internet marketer can make when submitting royalty free articles.
3). Learn To Market From A Child By : Clint Pollard A marketing lesson I learned from my grand daughter.
4). How To Maximize Your Profits From Backend Sales By : Jason Oickle The truth is with backend sales, you can gain additional or continuous profit without having to do any extra work.
5). Web Site Promotion Guides For Newbies By : Obinna Heche If you are new to the internet world you are not alone. There are a lot of people who are not too familiar with the internet but want to join in on the profits that are available.
6). Network Marketing for Overall Growth By : Sanjay Johari Network marketing provides tremendous opportunity to learn and earn. Those willing to learn have unlimited potential to earn and grow.
7). What Should You Know Before You Start A Home Business By : Arun Pal Singh As 2006 dawns on earth I am quite thoughtful. Many persons started their business in 2005. Some succeeded and some left disappointed.
8). Internet Marketing: Give Me Good Content By : Virginia Bola Have you ever considered how much boring, poorly written, superficial, and totally uninteresting stuff there is in those billions of web pages floating in the ether?
9). Internet Marketing: Give Me Something New By : Virginia Bola Give me freshness, variety, and a taste of greatness. I am totally frustrated by the lack of vitality found in the majority of websites.
10). Why Everyone Needs a Mentor. By : Gary Muller Why do you need a mentor and what could they possibly offer to help you grow your business? Discover why even successful marketers utilize the skills and expertise of an internet marketing mentor.