Article Marketing: Make Yours Measures Up - Internet Marketing Article

By:Moe Tamani

Article marketing is a great tool to develop interest in your company. By writing articles for use in print and online publications, you build credibility for yourself. When you build your reputation as an expert in your field, more people will want to use your services.

But to use article marketing effectively, you must start by writing an article that will be used. Here are some tips to help you write the articles are looking for.

To do this, we're going to pretend that you are a veterinarian who wants to use article marketing to drive business to your website. You've just introduced laser surgery to your practice and you've decided to write an article about it.

Start with your headline: Make sure it is clear about what information the article has. Article marketing sites require it and it gives them a clear idea about what your article is about. For example, don't call your article, A story about my dog, Spike. This does not tell the user why he or she should read the article (unless of course they know and love Spike). It would be much clearer to call it, Laser surgery: How it saved my dog, Spike.

Make sure the headline is reflected in the opening paragraphs (called the lead). Article marketing follows news reporting style in that you need to focus on facts. Don't copy your favorite novel in describing a lyrical country setting. Start with something like, Laser surgery has become a life saver in the animal world. Let me tell you how it saved my dog, Spike.

Use a conversational tone. I know, Mrs. Jones told you in third grade to never use contractions and to build your vocabulary by using big words. Well, Mrs. Jones does not run a web site, nor does she run a business. Write how you talk. Use contractions. Use short words and sentences: For example, use is much better than "utilize".

Keep your article short. Writing for the internet is not like writing a term paper. Attention spans are much shorter. On the other hand, make sure your article is long enough to contain real information. If your article is just a "puff piece" on how great your business is, article marketing sites and users will see that and not use your article. They are looking for a real article with real information.

Another way writing for the internet is different than other forms of writing: use the subject of your article frequently in the article. For instance, if your article is about laser surgery, use the term often. This helps to build "keyword density" in the article and helps build its "search engine optimization", meaning search engines will rank your article more highly and users will find and refer to your work more quickly.

One other tip in writing for the internet: be sure to include helpful links to other sites within your article. This is helpful for several reasons: it saves you the work of compiling the information into your article. It also shows that you are well-read and know of other experts in your field. It also opens the possibility of your work being linked to their sites in the future.

If you have written more than one article for marketing purposes, it is perfectly acceptable to link to those other articles in your new article if those are indeed links to helpful information.

When you have finished your article, proofread it carefully and also use spell checkers. But also have someone else read it. When you write an article, you become "wedded" to your words and won't necessarily see any glaring errors. It's better to have someone else make the corrections before an embarrassing mistake goes all over the internet. If you are uncertain of your writing skills, hire a college student to tidy things up a bit.

When it's ready, post your article to your own website as well as to popular article marketing sites. If you have several articles, you may eventually want to compile them and offer them as an "ebook" or a brochure or book for your clients.

By following these tips, you will find article marketing is a great tool for growing your business.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: Free Content, Article Marketing, internet marketing, SEO Services, marketing, Search Engine Optimiza

Article Source: http://www.articles2k.com

Moe Tamani is a Professional SEO consultant who also contributes with free content.

Top Internet Marketing Articles
1). The Fly & The Window Of Opportunity By : Rick Davies Copyright 2006 1stPromotion.com One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
2). Sign Our Guestbook � How Signing Guestbook�s Or Creating Your Own Helps Your Website By : Anton Cheranev Guestbook�s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook�s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
3). Where To Find A MySpace Friend Adder By : PaulG MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
4). How To Monetize A 1,000+ Page Site In 5 min. Or Less Without Violating Google's Adsense Policy! By : D Dean Hall As webmasters, writers and authors we all want to find ways to maximize the profitability of our content. We employ a variety of methods such as Adsense, Yahoo Ads, links to affiliate products of all types but there are a couple of problems. There is the sheer time involved in creating these links and then keeping them updated to the most relevant and profitable products.
5). 'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic By : gregw Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.
6). The Four Big Adsense Secrets By : Iszuddin Ismail Is there a BIG secret to the huge Adsense checks? Yes, you�ve seen those screen shots of 5-figure Adsense earning � so have I. And that made you thinking, why are some people earning those huge income, and you are not. Whatever people may say, I only see these are the only factors that make the difference between your earning and those �big-guns�. 1 - Adsense Placement Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
7). The Downsides Of Reciprocal Linking To Increase Search Engine Rankings By : Brian Gilley Reciprocal linking is still a highly sought after method for many companies and webmasters hoping to increase their web site�s ranking in the search engines. Back in 2002, when reciprocal linking firmly took its place as a real way to boost your rankings, many webmasters and sites started using it to quickly and frantically get the upper edge on their competition and the search engines.
8). One of the Quickest and Easiest Way to Dramatically Increase Your Website�s Page Rank By : Tim Wright This is one of the easiest and fastest ways that you can increase the number of one way links to your website and dominate your competition.
9). Spy on the Competition, Stay on Top By : Jay Chirino Just when you thought you had this whole online business thing mastered, it turns out that now you must become a secret super spy, break into your competitor�s databases and steal important documented information that you can put to use for your own benefit. So get your rope and mask ready because we�re going in! Oh, and by the way, I�m just kitting.
10). Let's Start! Create A Business Plan By : Helen Chow Let's Start! Create A Business Plan

New Internet Marketing Articles
1). 5 Tips for Making Mounds of Money on the Internet By : Michael Gulbin Make sure you are doing everything you can to make money on the web.
2). Are You Costing Yourself Money With This Common Article Marketing Mistake? By : Chris Ellington The Article Marketer editorial team reveals the worst mistake an internet marketer can make when submitting royalty free articles.
3). Learn To Market From A Child By : Clint Pollard A marketing lesson I learned from my grand daughter.
4). How To Maximize Your Profits From Backend Sales By : Jason Oickle The truth is with backend sales, you can gain additional or continuous profit without having to do any extra work.
5). Web Site Promotion Guides For Newbies By : Obinna Heche If you are new to the internet world you are not alone. There are a lot of people who are not too familiar with the internet but want to join in on the profits that are available.
6). Network Marketing for Overall Growth By : Sanjay Johari Network marketing provides tremendous opportunity to learn and earn. Those willing to learn have unlimited potential to earn and grow.
7). What Should You Know Before You Start A Home Business By : Arun Pal Singh As 2006 dawns on earth I am quite thoughtful. Many persons started their business in 2005. Some succeeded and some left disappointed.
8). Internet Marketing: Give Me Good Content By : Virginia Bola Have you ever considered how much boring, poorly written, superficial, and totally uninteresting stuff there is in those billions of web pages floating in the ether?
9). Internet Marketing: Give Me Something New By : Virginia Bola Give me freshness, variety, and a taste of greatness. I am totally frustrated by the lack of vitality found in the majority of websites.
10). Why Everyone Needs a Mentor. By : Gary Muller Why do you need a mentor and what could they possibly offer to help you grow your business? Discover why even successful marketers utilize the skills and expertise of an internet marketing mentor.

� 2006 articles2k.com - Privacy Policy