Main Menu
Articles Home
Most Popular Articles
Top Authors
Submit Articles
Submission Guidelines
Link to Us
Bookmark
Contact Us

Articles Categories
  ·  Advertising
  ·  Ask an Expert
  ·  Business Opportunities
  ·  Communication
  ·  Corporate
  ·  Customer Service
  ·  E-Commerce
  ·  Entrepreneurship
  ·  Ethics
  ·  Financing
  ·  Home Business
  ·  Human Resources
  ·  Import Export
  ·  Leadership
  ·  Management
  ·  Marketing
  ·  Medium Sized
  ·  Network Marketing
  ·  Networking
  ·  Non Profit Organizations
  ·  Project Management
  ·  Public Company
  ·  Sales
  ·  Small Business
  ·  Strategic Planning
  ·  Telecommuting
  ·  Tools and Resources
  ·  Work Life Balance
 


Partners
 
Home / Business / Marketing

Birkenstocks & The Customizable Art Of Footwear

By:JM Anderson


Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently. When a pair of Birkenstocks are first purchased, they are more stiff than commercial brand news. After several weeks of wear, the shoe literally molds to the wearer’s foot. This creates an actual customized shoe that is designed around the wearer. Think of your foot as being a candy mold and Birkenstocks as the candy. The Birkenstocks will mold to every detail of your foot to create an exact design, which will fit perfectly everyday.



As is the case with any company, Birkenstocks weren’t always as well known as they are today. In 1897, a man by the name of Konrad Birkenstock developed a theory that would change the world of footwear forever. He believed that if the shape of a shoe were to reflect the exact shape of the foot, improved comfort would be inevitable. Soon after, he designed the first shoe to feature a contoured insole to be used in custom footwear.



Nearly 70 years later while on a trip to Germany, Margot Fraser grew tired of walking and sought relief from her uncomfortable shoes. While at the spa, someone suggested that she try Birkenstocks. In addition to finding immediate comfort, several months after returning home to California, she found that her chronic foot pain had finally ended after years of suffering. Convinced it was the Birkenstocks that relieved her pain, she began importing the German-made footwear into America. This began the Birkenstock Distribution USA, Inc. franchise in California. In 2006, after 40 years of success, Birkenstock celebrates a milestone anniversary after four decades of success in America.



The Birkenstocks footwear line includes footwear for men, women and children. A quality collection of sandals, clogs and other shoes are readily available from the Birkenstocks line. In addition, socks and insoles are available as separate purchases for anyone who wants to experience the true Birkenstocks comfort. With more than 100 employees, 1,800 retail accounts and years of success behind them, Birkenstock USA is poised to continue providing custom footwear for years to come.



Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: birkenstocks

Article Source: http://www.articles2k.com

To get more facts about birkenstocks, check out our website at www.maposa.com for lots of free birkenstocks information and reviews.







Top Marketing Articles
  • 1). The Benefits Of Branding  By : Marcia Yudkin
    Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a convenient container for a reputation and good will.

  • 2). New Marketing Program Draws Thousands To Its Free Teleseminar  By : Patrick Riley
    Less than three short months ago, a new 1Step System was born with a very real potential for generating a great deal of income in a short time. Co -founders Rod Stinson and Chris Koehl have brought this opportunity to people all over the world. Many are joining now because the company is still in its infancy, which from a marketing standpoint is surely the best time to get on board.

  • 3). Direct TV and the HD DVR  By : dave4
    With the inclusion of free or price-reduced TiVo-powered DVRs (digital video recorders), the benefits of DIRECTV have become so much greater. Particularly compelling is the high definition DVR combo that new DIRECTV subscribers can currently receive at a fair price. Of course the question to be asked is: If I can receive a free DVR with my DIRECTV subscription, why dish out the extra cash for the upgrade? There are quite a few reasons.

  • 4). Seven Offline Viral Marketing Ideas  By : Matt DeAngelis
    Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was. The offline world has the constraint of geography, so the least expensive forms of viral marketing are going to be geographically bound, which can be challenging for some sites.

  • 5). Social Bookmarking - The Ultimate Viral Marketing  By : Matt DeAngelis
    Social Bookmarking could be one of the best things that ever happened to websites and blogs. Basically Social Bookmarketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This gives the user a way to classify, rank and organize content using tags.

  • 6). John Warwicker - Co-Founder of Tomato Design Company  By : Robert Palmer
    Design company Tomato ( http://www.tomato.co.uk ) was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. In 1994, Michael Horsham and Jason Kedgely joined. tomato specializes in: Architectural Design, Consultancy, Drawing, Education, Electronic Interactive Media, Film & Commercial Direction, Graphic Design, Fashion, Motion Graphics, Music & Sound, Strategy, Branding & Identity, Photography, Publishing, Title Sequences, Typography, Writing.

  • 7). The Onset of Digital Vinyl Banner Printing  By : Charmaine Joy Caro
    Is your business customer-oriented? Does it speak of your company identity? Does it offer the customers the right services and products they really need? If you think your business still needs a little push to effectively make it to the peak of success, then you should opt for vinyl banners for your promotional campaign. Vinyl banners are proven promotional tools that give boost to your ad campaign.

  • 8). Teasing Colors in Printing Services  By : Maricon Williams
    People are basically visual creatures. They are easily turned on by what they see. The outrageousness of the design, graphics and colors teases their sense of sight. It sends excitement and thrill that generates more appetite to stare longer and be charmed. Among design, graphics and color, the latter is the most difficult to show accurately. This is because color perception can be affected by lots of factors.

  • 9). Full Color for Stunning Brochures  By : viojieley
    Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color is the culprit.

  • 10). Before You Do Anything: Try It Out  By : James Calvin
    So you know, roughly, what you want your home business to be. Before you go any further and start investing, though, you need to try it out. Here’s how. Build a Prototype. If you plan to sell physical things, or you’re going to do something like starting a website or making software, then you should build a prototype to see how your idea will work out.


New Marketing Articles
  • 1). Birkenstocks & The Customizable Art Of Footwear  By : JM Anderson
    Birkenstocks are a German brand of quality footwear, which is best known for it’s contoured footbed. When most people purchase a new pair of shoes, they expect to have a ‘break-in’ time. This usually lasts for a few days and, at that time, the shoe is pretty comfortable and broken in for everyday wear. The main difference with Birkenstocks is that they approach the ‘break-in’ time much differently.

  • 2). Millionaire Marketing in 3 Small Steps  By : Allyn_Cutts
    What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.” In the business world, money is the definition of success or failure. That’s why it’s vitally important that every entrepreneur has a good understanding of money – even if their business is still struggling to get off the ground.

  • 3). Free T Shirt Offer – Are they really free?  By : Isabel Rodrigues
    The modern day craze has created a huge demand for designer clothing all over the world. Many young guns are going for a casual wear than what it used to be 20 years ago. A simple T-shirt and low waist jeans makes both the genders comfortable. It’s become almost a compulsory act to hang out in t-shirts and jeans even in colleges. Youths like to have wide collection of t-shirt of current fashion.

  • 4). How To Promote Your Home Based Business On A Shoestring Budget!  By : Kris Bickell
    Getting customers is the key to success in any business. There are many ways to promote your home based business - the only way to know which ones are best for your business is to test. Here are some tips for getting customers without spending a fortune! 1. Tell everyone you know that you are starting a business AND ask them to tell everyone they know.

  • 5). Cash in on Neighbors  By : Allyn_Cutts
    What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not… If you’ve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you.

  • 6). Technology Controlled Marketing  By : Allyn_Cutts
    RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around there’s a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, it’s easy to get swept away in the current of technology. If we’re honest with ourselves, we’ll admit that computers have taken control of both our personal world and the business world.

  • 7). Finding Your Niche In The Business World  By : Cheryl Johnson
    Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?" As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you've probably forgotten what brought try joy and excitement to your essence.

  • 8). 7 Marketing Ideas to Expand Your Customer Base and Profits  By : Joel Sussman
    Copyright 2006 Joel Sussman How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your chosen business or field. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and marketing trends in our culture.

  • 9). The Housing Market Pitfalls and How I got Trapped.  By : Mars
    The housing game in Gainesville Virginia, let alone all other areas in Virginia, has become something to smirk at. I mean it’s obvious that during the real estate boom everyone made money except those that were watching from the sideline and jumped on the train as it was inching away only to slip and get crushed on the tracks. Well welcome to my world.

  • 10). One Little Secret that Makes People Listen to You  By : Kathryn Beach
    As a marketer, you should be focused on one and only one thing. Not your company, not your product, but on filling your customer's needs. You have to start out with a clear perception of who your target customer is (the more details you know, the better); what his or her needs are, and how your product or service fills that need better than any other.



 


© 2006 articles2k.com - Privacy Policy