Aces high for Purple Lounge - Gambling Article

By:Chris Marais

Posh Poker - Top end poker operator set to offer exclusive perks

Proof that poker reaches all strata of society comes this week with the launch by Purple Lounge of the Ace membership card.

Purple Lounge launched in the UK in November 2005 and has set itself up as an exclusive, sleek, and sophisticated online gaming site for the elite and professional player.

Added-value features on the site include access to offers and promotions with blue-chip outfits such as Bentley and the 2006 FIFA World Cup, trendy music and a travelogue from the site’s host.

This new deal takes the exclusivity a step further as Purple Lounge tie-up with Quintessentially, the elite international concierge service and members club, to offer ‘access to the inaccessible’.

The new membership card will provide players and affiliates an unparalleled entry pass to access the best restaurants, health clubs, concerts, plays, operas, sporting events and nightclubs… you name it, the Purple Ace Membership will make it happen.

Not only will Ace members have access to Quintessentially’s famous little black book of 6,000 suppliers and 20,000 affiliations for fabulous preferential rates and valuable insider information, they can also solve some of life’s most pressing practical problems.

“Purple Lounge is known for its unwavering sophistication and exclusivity," explained cyber spokesperson for the site, Tara. “Our affiliation with Quintessentially as an elite private members club is therefore a natural reflection of our corporate ethos for exclusivity, and a logical extension of existing luxury reward culture, presenting sumptuous prizes such as a Bentley Continental GT, and all inclusive VIP tickets to the FIFA World Cup in Berlin."

“Purple Lounge players and affiliates form part of the upper echelon of the poker community, with a taste for the finer things in life. The Ace membership card, which offers easy access to all the desirable events in life, is therefore a reward to our players and affiliates for loyalty to Purple Lounge. We will be inviting them to be members of the Ace club at various times in the year to reward their loyalty to us."

Admittedly, these kinds of perks are the preserve of the seriously wealthy, but as your bankroll creeps up, it’s good to dream about the high-roller's life, and let’s be honest we all want to be filthy rich don’t we? It’s not the only reason to play poker, but it’s one of them.

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