Advertising in Ezines - Marketing Article

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By:David Callan

Advertising in Ezines has to be one of the best mediums for
advertising your product, free ebook or website.
If you want to reach an audience which is highly targeted and cost
effective then advertising in ezines is the way to go. You can never
be accused of spamming as all the recipients have subscibed to the
ezine.
They are a great way of launching a product, say you have just
written an ebook, that sells for $19.99, you can easily have the
profits rolling within a 2 or 3 day period by purchasing an ad in a
targetd Ezine with 100,000 subscribers. If your ad is any way good
you could sell a couple of hundred+ ebooks, that's a great return for
an ad that would cost about $250-$500, maybe less. Ezine ads come
highly recommended by all the top gurus.
Among the main advantages of advertising in Ezines are:
Highly targeted audience.
There are so many Ezines out there covering so many different topics
that it's easy to find HIGHLY TARGETED ones to advertise in. So if
you've matched the Ezine to the product you're selling, you've
reached your target audience to a tee. Not only can you reach your
target audience, you reach them by the thousands. And you should know
that the more you target the better response you get, that's why
Ezine ads will nearly always bring good results. You could recieve
tens and maybe hundreds of enquires about your product or service.
Free Exposure
Almost all Ezines are archived, thousands of people read these
archives, your ad will be seen by these people at no extra cost.
Which can bring in exposure and extra sales on a long term basis.
Test you ad immediately
Ezines allow you to test different ads almost immediately, if an ad
works multiply that ad across the web for massive profit. With
offline publications you usually have to wait 90 - 120 days before
you can recieve any feed back on your ad.
Users trust the Ezine publishers
Ezine publishers have developed a trust between themselves and their
readers. Just by placing your ad in an ezine, it's more likely to be
read because it appears in a publication they like and trust. It
works even better when the publisher/editor adds a personal
endorsement! All this equals more sales for you.
Competition less ferce
Ezines offer a "level playing field" for advertisers. In ezines,
every advertiser works within the same set of rules, so the odds of
your success are much greater. The best ad writers make the most
money in the ezines, regardless of ad production costs. Most quality
Ezines have 5 or so ads at the most, whereas offline publications
could have up to a hundred, and even then, the advertiser with the
biggest budget and therefore biggest ad always wins.
Very cost effective
Ezine advertising is not only effective, it's cheap as well. A 5 line
ad in an ezine that goes to 3000 people will cost you between $5 and
$25 per issue. Very little risk is involved as you should always
break even, but most times you will make lots of profit.
Free content for your website and/or ezine:
Just a quick note to let everyone know that if they would like to
publish this Advertising in ezines article on their website or in
their ezine, they can as long as the following bio is placed at the
end of the article.

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