|
Home / Business / Customer Service
Improving Your Customer Relationship Management by with Blogging Technology
By:The Master Blog Builder
Before I address the following questions: What is a blog? and What can a blog do for your business?, let me pose a few "What if . . ." questions to you.
Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish for them to get to know you, trust you, and like you than with a blog?
Now, here are my "What if . . ." questions:
* What if less than two minutes after creating and publishing your blog, it were to be promoted to thousands of prospects without any extra effort or cost on your part?
* What if your blog gave you immediate access to hundreds of international prospects?
* What if you had immediate access to hundreds of prospects in your city, state, or country who had interests and hobbies similar to yours?
* What if every time someone clicks on a hyperlinked keyword in your Profile that describes your hobbies, occupation, industry, favorite books, movies, music, or artist, your blog pops up?
* What if every time you left a comment on someone elses blog, you could leave a hyperlink to your website, blog, or email? (a mini no-cost commercial!)
* What if whenever someone enters your name or business name (completely or partially) into a major search engine, your website or blog pops up in their search results?
* What if every time you post content on your blog, it would bypass the spam filters and instantaneously appear on your subscribers desktop without any extra effort or cost on your part? (- an excellent opportunity to get your sales, special messages, or time-sensitive announcements into their hands, or actually in front of their eyes!)
* What if your satisfied customers had the opportunity to place their self-generated testimonies on your blog? (Although some will take the initiative to do so, others might need encouragement. That's all right. Just make an incentive opportunity of it! Offer some incentive for their efforts.)
By now you should be beginning to see the powerful marketing potential a blog offers you. These are just some of the powerful customer relationship management features a blog offers you.
But wait! There's yet more!
* What if you were to combine these powerful features with other online and offline efforts such as a blogathon, teleseminar, webinar, online articles, and others?
* What if doing so would enhance your customer relationship management?
* What if doing so would decrease returns and refunds?
* What if doing so would increase sales?
Think about it! I realize that successful marketing and sales are still high-touch entities; however, I also realize that when you combine your high-tech efforts with your high-touch efforts, you're bound to be successful!!!
Now to answer the original questions, What is a blog? and What can a blog do for your business?:
A blog, short of web log, is an interactive web-based journal that encourages participation from viewers. It looks like and does everything a website does and more! A blog serves as an excellent supplement to your website and other marketing efforts. Entries, called posts, are published by date on the page according to your predetermined quantity and are archived in the margin according to your predetermined frequency.
A blog offers your business countless marketing options. Specifically, a blog:
* gives viewers, prospects, customers, and subscribers who might have had difficulty in the past immediate access to you.
* helps to reduce your time spend distributing emails and other messages.
* improves your content delivery rates by 100%.
* improves your search engine rankings.
* publishes constantly fresh content.
* bypasses spam filters completely.
* improves your online visibility.
* enhances your web presence.
* generates more visitors.
and more . . .
So, if you don't already have a blog, I only have one question for you: What are you waiting for? !?
Don't let this cutting-edge technology, this powerful marketing tool, pass you by. Online companies are popping up all over the internet offering you free blogs. My recommendation is that you grab one, or two or more! Most, if not all, are extremely easy to create, but may be time-consuming, according to your already hectic schedule, to maintain.
If that's the case in your situation, you might want to call in outside help. Consider the high school computer techie next door, or the college-age computer-major son or daughter of a friend who could always use a few extra bucks.
I leave you with this wish: May you always be successful in looking for and using new and creative ways to maximize your earning potential.
Remember: When you maximize your potential, we all win! When you don't, we all lose.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: blog, blogging, marketing, home business, promotion, customer relationship, marketing
Article Source: http://www.articles2k.com
Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts lectures, seminars, and workshops, and writes articles on: ... helping you maximize your potential for individuals, schools, small businesses, and non-profit organizations. Reach him at www.MasterBlogBuilder.com/ .
|
|
| Top Customer Service Articles |
- 1). The Top Ten Client Feedback Questions By : Alvah Parker
As program chairperson of my SCORE * chapter I am always looking for new presenters to address the group. I frequently ask my fellow business counselors to give me some ideas for topics of interest to them.
In August one member approached me with an idea. He suggested inviting some of the clients that the counselors had worked with this year to one of our meetings to give us some feedback on our counseling techniques -both the highs and the lows.
|
- 2). Customer Service Strategies on eBay By : Michael Hehn
Copyright © Michael Hehn, Online-Profit-4-You
Customer service is important on eBay. Buyers rate their satisfaction with sellers, and your rating can make a difference on whether potential customers are willing to buy from you.
Customer service strategies on eBay start by providing an accurate product description. Displaying clear pictures and describing any imperfection shows the buyer what to expect.
|
- 3). When Customers Complain By : James Calvin
You probably won't have been in business too long before you get your first complaint. It just can't help but happen: low-end customers pay nothing and expect the Earth, while high-end ones pay a lot but expect an inhuman effort in return. You just can't please all of the people all of the time, even if you run yourself ragged trying -- there will always be someone who's not happy with what you've done.
|
- 4). Why Do Your Customers Complain and What Can You Do About It? By : Robert Warlow
As the Internet becomes an increasing part of our lives there are a growing number of web sites which are run for dissatisfied customers to publicly air their complaints about bad service. See your name posted on these sites or get contacted by them and you know you have a problem!
How can you prevent your business from becoming ‘feature of the week’? Of all the skills small business owners need these days, the one least practiced is the ability to step back and look at your business from the customer’s perspective.
|
- 5). Customer Service - A Lost Art? By : Craig Binkley
Copyright 2006 Craig Binkley
Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different?
Why is it that when we actually DO receive excellent customer service that it makes such.
|
- 6). Angry customers - what can we do with them By : Dijana Dimitrovska
"You are the worst company I have bought from!" - writes the client. Oops, bossss! What should I write back?
It is very hard to select words when some of your customers is angry and complains about your company. Read more for an insight into it.
All is well when it ends well. And until it ends be sure not to panic; no matter how bad it looks. Your customers only want you to do your best when they complain.
|
- 7). Customer Loyalty – The Key to Business Success By : Robert Warlow
Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers.
Research has shown that 65% of customers say they are loyal. You may be happy with this but you shouldn’t! Satisfied customers are in a state of nothing – they are neither issatisfied or happy; they are in between.
|
- 8). The 5 W's of World Class Customer Service Training By : Rosanne D'Ausilio,Ph.D
The preamble to the United States Constitution begins, ‘we, the people.’ I feel strongly that we, the people, are what make the difference in life, both personally and professionally.
The interaction anyone has at any level with your employees, including you, gives a customer-- whether current, potential, internal or external--an opportunity to make a judgment about you, your company, all companies like yours.
|
- 9). Over Delivering Provides Big Results By : Alicia Smith
Over promising is a problem only when you under deliver. There are a number of ways that you can overdeliver to your customers or prospects, and as a result create a win-win situation for you both. They will be provided with some additional value, while you will be upgrading your learning around a particular issue, adding another product or service to your business, or even increasing the mastery level of your craft.
|
|
|
| New Customer Service Articles |
|
|
- 2). Customer Advice With Autoresponders By : David Hill
Client assistance with autoresponders is quite simple. When an order is place, an autoresponder can send out the receipt for the sale, the information for accessing the product, and a thank you email. This happens whether you are logged in to your computer or on vacation in an exotic setting!
|
- 3). Why you need an Answering Service? By : Vipul Gupta
The integral role played by the telephone as a business communication tool accounts for the growing importance of answering service businesses. All businesses, whether a physician's private practice, a small construction company, or a conglomerate, rely on the telephone as one of the fastest and most reliable communication tool in their businesses.
Anyone with a busy schedule and a telephone needs an answering service! Answering service can be a real lifesaver to a small business.
|
- 4). Top 7 Phrases to Use With Unhappy Customers By : Myra Golden
The next time you come in contact with an unhappy customer, try one of these phrases. They are highly effective in helping to restore customer confidence and facilitating diplomatic problem solving.
“The problem you experienced is no more acceptable to us than it was to you.”
“I understand your concern. What do you think would be fair?”
“Although you might not agree with my decision, I’d like to explain it so you can at least understand.
|
- 5). Computer Consulting: Excellent Customer Service Inspires Growth By : Joshua Feinberg
From a customer service perspective, what can you do to sell more monitoring and managed services? What would it be worth to a computer consulting client if you could predict and prevent a major problem before it occurred?
For example, if someone incurred $1,700 in billing last quarter due to some virus-related problems, is there something that you.
|
- 6). Answering Service By : Seth Miller
Just about everyone these days has some sort of answering service, whether automated, like an answering machine, or live. When you call someone without a service, often it can get very annoying. This is especially true when it comes to businesses. However, customers do not usually want to call a business and get just an answering machine or voicemail.
|
- 7). Seven Behaviors That Cause Problems With Angry Customers By : Myra Golden
Here are 7 common mistakes well-intentioned professionals make when it comes to dealing with unhappy customers. Learn exactly what not to do so that you're well positioned to completely regain the goodwill of unhappy customers after any service mishap.
1. Telling the customer he or she is wrong. You will be smart to NEVER tell a customer they are wrong or mistaken.
|
- 8). Customer Service Tips That Generate Referrals By : Hartley Pinn
How do you define good customer service? Does that simply mean the satisfactory marketing and sale of a product or service to a customer or does it mean something else? Is providing good customer service, good enough?
In these days of below average customer service, you may think providing good service will set you apart from the pack. Well, I am here to tell you that nothing less than exemplary service will help you succeed.
|
- 9). The Internet The World's Greatest Telephone for the Success of Your Business By : Shaun Stevens
Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, "I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?"
To focus, business owners must first ask themselves.
|
- 10). Internet Answering Service By : Seth Miller
Though most people are now turning to wireless, DSL, and broadband connections for their Internet access, those with dial-up modems still know how, occasionally, you can miss a call from someone important while surfing the web. That’s where an Internet answering service comes in.
An Internet answering service more or less screens phone calls for subscribers, allowing them to decide whether or not they want to take the phone call immediately as it is received or to have it transferred to an answering machine/voicemail.
|
|
|
