Ad Copy Tips - Copywriting Article

By:John Neyman, Jr.

What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.

1. ERRORS – It’s tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots five errors in your ad copy due to grammar issues or misspelled words, wins a reward. This way your readers will not only be reading your copy longer, increasing the likelihood of purchasing awhile they’re at it, you’ll get editing done at no charge for your revised printing or online publication.

2. YES – Lead your readers to the conclusion you want; that is to say, “Yes” to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply “No.” Or by the time they’re through reading, they might say, “No” to you!

3. CHARITY – Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.

4. GUARANTEE – Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.

5. PS – Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy – and NOW.

6. CONTACT – Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press

So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How’s that for a win-win solution?

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: ad copys, letters, writing salesletters

Article Source: http://www.articles2k.com

Dr. John E. Neyman, Jr.is a Pastor, Author
Internet Marketing Coach and Relationship
Coach. You may visit Dr. John's website at
http://LeadersExcel.com Or e-mail him
at drjohnneyman@gmail.com

Top Copywriting Articles
1). Writing SEO Copy – 8 Steps to Success By : Glenn Murray We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance.
2). Stop Stealing my Copyrights By : steve barnes Have you ever been stolen from? Do you know how it feels? You work hard to achieve, to acquire, or to create and then some undeserving fool steps in and takes it all away from you. You feel violated! Your efforts were in vain. Something meaningful that was rightfully yours is snatched away. As a young man, I developed a real love for music. I grew up in it, with Mom on the piano, my uncle on the guitar, and my aunt and sisters singing.
3). The most sacred secrets of copywriting services By : Peter Finers Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spirit. Words can convince other people to hold a particular point of view or adopt certain way of live or belief.
4). Copy Makeovers Made Easy By : RBoduch Copy makeovers can work magic. Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got. Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first.
5). Sales Letters that Sell! By : Alex A. Kecskes The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If the heart’s in it, the brain will follow.
6). Copywriting Basics - Answer The Questions You'd Want Answered By : George Dodge Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader what your product or service will do to improve their lives.
7). 9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word… By : Alan Richardson …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose.
8). Pharmaceutical Copywriter? Maybe? By : Anthony Hemsey DOLA So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in “consumer” advertising has always been the benchmark of the industry, more and more young copywriters are finding their way in the growing world of pharmaceutical advertising.
9). Does Your Copywriting Trigger What Makes Your Visitors Buy? By : Jeff Baas You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you get them to buy? The secret isn't some magic trick or tool. But your Internet marketing is just shooting into the dark if you don't know the needs that lead people to buy and how to focus your copywriting to tap those needs.
10). Writing Benefit-Driven Web Copy – 4 Steps to More Sales By : Glenn Murray You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy.

New Copywriting Articles
1). Make Money Online By Becoming A Ghostwriter By : Joshua Spaulding Anyone can make money online by being a freelance article writer. You do not have to know perfect English and the best part is, there are thousands of webmasters that are just too lazy to write their own articles.
2). How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters By : Chris Marlow How copywriters can cultivate quality clients by creating powerful ezines that develop a loyal and eager readership.
3). How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign By : Chris Marlow How copywriter can set themselves up for success - and what to do when a campaign still fails.
4). A Different Way to Generate Leads By : Victoria Rosendahl Generate leads for your copywriting business by turning convention on its head.
5). Keyword Use That Goes Beyond the Search Engines By : Karon Thackston © 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site.
6). What Does It Take To Succeed As An Independent Copywriter? By : Marcia Yudkin In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies: 1.
7). Making It Easy for Customers To Choose You By : Karon Thackston © 2006, All Rights Reserved Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with. It shouldn't be this hard, should it? What's holding you back? Probably lack of information. Here's something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you.
8). Copywriting Tips That Will Make Your Visitors Buy! By : John Navata Copyright 2006 John Navata You wouldn't believe how many web sites don't ask for the sale! After all the work people put into their salescopy, describing the benefits of their product, and leading people through their sales process, they overlook one simple but VERY IMPORTANT "call to action": "Click here now to buy." And that oversight could be losing them 20% of their potential sales! If you want people to take action on your site (buy, subscribe, fill out a request for more info, etc.
9). Website Copywriter Tips: Web Copy Sabotage By : The Rezon8or How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So before you get out your keyboard, get out a mirror. Why not see.
10). Website Copywriter Tips: Web Copy 101 By : The Rezon8or You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me – this would make great web copy. As a matter of fact, this simple little ditty contains 10 elements of Web Copy 101.