|
Home / Internet Marketing / Article Marketing
Writing Business Articles? Follow These 5 Steps To Business Writing Success
By:William L.
Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.
You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.
No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.
When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!
However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:
Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers!
I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.
Example: Company XYZ expresses that they’re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.
Tip #2: Don’t get business article writing mixed up with a press release!
Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered.
Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing.
Tip #3: Find out who your readers are, and write your article in their language!
Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don’t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.
When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you’re writing for the non-technical person, and you put a ton of information that the average individual won’t understand, your message will definitely be lost and your readers you’re trying to attract will move on and find another article that is easier to read.
Tip #4 Once you have written the perfect article, now you want to know how to reach your targeted readers!
You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get your article out there on the web.
The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic.
One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.
Tip #5Your Author Bio can make or break the goal of your article!
Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like winning your customer over with a knockout presentation, and then not asking for the sale.
The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’re the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you’re talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities.
These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’s always good to get some outside tips to get you right back on track. Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: business articles, news articles, sample business letters, business proposal, proposal writing, writing a proposal, article, free article, write, writing, ezine article, how to write a press release
Article Source: http://www.articles2k.com
William is the Author and owner of GobalArticle-Business.com A free article directory source for Business and Marketing Authors, Ezine Publishers, and Webmasters looking to exchange and share their industry experience and knowledge in one convenient place.
|
|
| Top Article Marketing Articles |
- 1). Creating Articles Around Niche Subjects For Profit By : Joshua Kilpatrick
Choosing a good niche subject to base your website around is one of the most important aspects of making money off of your articles. This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for.
|
- 2). Branding, control and results - Submit Articles in Your Own Name By : Andy Beard
Article distribution is currently booming on the internet.
Authors do it for a number of reasons.
It is a good way to be picked up by the search engines.
The backlinks from your resource box can help your search
engine position.
You have the possibility of secondary traffic if your
article is picked up by a popular website or ezine.
Various products and services have become available that
help you distribute your articles to the 100s of article
directories and mailing lists.
|
- 3). Write Articles for One-way Links By : C. Dakota
The Internet has become a great tool or vehicle for many industries and is an option to be considered in their marketing plan. Any person, organization, or company can have a website created and hosted for the world to see their products and/or offerings. But having a website is not enough. With millions of websites on the web, how will people find the website? Word of mouth will only go so far and traditional advertising is expensive.
|
- 4). Are You Writing Articles to Boost Your Business & Explode Your Sales? By : Sevim OR
For many years search engine marketing has been the most popular advertising strategy on the Internet. But, as you know, strong competition makes it extremely difficult to get high rankings in search engines. So, what is the solution to get placements in the top 20 listings in search engines?
To get the top ten rankings which receive the lion's share in attracting traffic to websites has almost been impossible for most businesses because of the insane competition.
|
|
|
|
|
- 7). Article Writing - an Effective Way to Improve your PR By : Michael Hehn
Learn About the Many Benefits of Using Article-Directories!
Using Article-Directories you're not only provided with a central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others!
When you set up your account with an Article-Directories, you can immediately begin submitting your articles.
|
- 8). Do You Know The Value Of Article Submission? By : Kim Neal
Article submission is the process in which the webmaster will submit articles to the article directories that will then publish them. This can create for the webmaster an enormous amount of back links to his or her website. That allows for individuals to get the traffic that they need without paying huge advertising dollars or trying to compete too heavily with the thousands of other website owners out there.
|
- 9). Article Writing - The New SEO Master Tool - Part 1 By : Alan Chestnutt
Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.
In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines.
|
- 10). Article Marketing: Is It Worth It? By : Leon Chaddock
Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is extremely difficult and not to mention, time consuming.
Search engines take considerable notice of how many and the quality of incoming links to your site.
|
| New Article Marketing Articles |
- 1). Online Directories For Online Dollars By : Dustin Cannon
One of the best ways and the first thing online business owners ought to do to help their Website promotion is to list their site with directories. They should start, of course, with those that are most popular.
|
- 2). 4 Powerful Ways to Really Profit from Article Writing By : Weisheng Wu
Article writing is one of the best marketing strategies to obtain free, natural search engine listings. Submitting articles to article websites allows you to adopt their high search engine rankings, thus creating an avalanche of traffic to your websites. Employ article writing to boost your online business today.
|
|
|
|
|
|
|
- 6). Start an Online Article Directory and Make Big Money By : Rick Jorgenson
If you are looking for a great online money making opportunity an article directory may be right for you. These directories can make you money in more ways than one which is why they can be so profitable. There are many details that go into starting an article directory, but if you become comfortable with them you can start to make a profit in no time at all.
|
|
|
|
|
|
|
|
|
|
|
