Using Pay Per Click Advertising To Make Money

By:Andrew Bicknell

Using the internet to advertise products and services is not only extremely effective it is also very competitive. When it comes to getting traffic to a website there are many options. Two of the most popular are pay-per-click and search-engine-optimization (SEO). Getting your website to the top of the rankings in the search engines is the name of the game and pay-per-click and SEO are targeted for doing just that. There is one big difference between the two methods; time. With pay-per-click you can have a campaign up and in the sponsored listings in a matter of minutes; SEO on the other hand can take several weeks or months to get your website ranked.

Pay-per-click is quite simply one of the easiest and cheapest ways to advertise on the internet today. Most search engines offer some form of pay-per-click advertising program. While they may differ in the user interface and how ads are ranked they all have one thing in common. Every time a web surfer clicks an ad that advertiser has to pay a fee.

There are advantages and disadvantages when it comes to a pay-per-click marketing campaign. If you monitor your campaigns closely and continually learn from your mistakes it can be a very effective money maker. One of its biggest advantages is you don't have to tweak your web pages to adjust your position in the search engines. It is all based on how much you are bidding and how well your page converts.

One of the biggest advantages is how quickly and easily you can get an ad up and driving traffic to your web site. Once you set up your ad, your bids and the link to your website you are up and running. There is nothing overtly technical about it; it just comes down to learning about your market and giving them what they want.

The disadvantage of a pay-per-click business is that you are essentially engaging in a bidding war. The higher bidder gets the higher position in the search results. If you are outbid your position will drop. To regain your position you will have to raise your bid which can result in less profit. The more popular the keywords you're bidding on the higher the bids tend to be.

All it takes is some simple math to determine if your pay-per-click campaign is cost effective. What you need to figure out is what the cost per click of each visitor to your site is and how much profit per click you are or are expecting to make is. Most marketers base this on 100 clicks and a 1% conversion rate. If your product costs $25 then you need to figure what the break even point is for your highest bid. For every 100 clicks you get one sale worth $25. That breaks down to a profit per click of 25 cents to break even. But this is a business and the idea is to make a profit. Any bid under 25 cents will be profitable and the lower you can bid and retain good position the greater the return on investment (ROI).

Learning everything you can about keyword research and how they relate to the market you are targeting is the key to pay-per-click success. There is no limit to the amount of keywords you can use and the more targeted they are the bigger your ROI.

Your ad copy is the most crucial part of your pay-per-click marketing. Your description of what product you are offering needs to be as specific as possible to attract searchers who are looking to buy what you are offering. Bear in mind that pay-per-click ads are short and to the point. The words you use must be specific, to the point and enticing to potential buyers.

Once you have a pay-per-click campaign up and running it is vitally important that you monitor your bids and ad placement. Trying to get a top ranking is not always necessary, but you do want to be in the middle of the first page. By keeping close track of your bids you can jockey for the prime positions and create the greatest return on investment. The whole purpose of pay-per-click marketing is to make money, not win the bidding war.

To win at pay-per-click marketing you must not only monitor your campaigns closely but you must also analyze and research visitor behavior and the markets you are engaged in. You must take all these considerations into account to insure that your pay-per-click campaigns are a success.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: pay per click, ppc, using ppc, using adwords

Article Source: http://www.articles2k.com

Andrew Bicknell is a successful internet marketer, Webmaster, and writer. For more information and links to in-depth guides on using pay-per-click advertising to make money click here.

Top Pay Per Click Articles
1). Click Fraud and the Downfall of Google By : Ben Sanders Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago. The practice, known as "click fraud," began in the early days of the Internet's mainstream popularity with programs that automatically surfed Web sites to increase traffic figures.
2). 6 Steps To Picking Profitable Adsense Keywords By : Greg Lietz Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big. After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads.
3). Easy Tips To Avoid Google Click Fraud By : Alden Smith Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination. Click fraud is the act of clicking on ads for the purpose of costing the advertiser money.
4). Google Onsite Advertiser - Let The Bidding Wars Begin! By : Martin Lemieux Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well. That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that states: "Advertise On This Site".
5). Stop Wasting Money on SEM: Know Your Customer to Know your User By : Rob-Sullivan While it may seem obvious to many of us in the industry (The so-called veterans) it may not be that obvious to all. That is, no matter what rankings you achieve or how much you are spending on your PPC in a month, you really should only consider one thing: Your customers. 100% of your efforts must revolve around who your customer is. In this article I give some tips to ensure that your marketing campaign revolves around your customer.
6). Pay-Per-Click Search Engines – The Basics By : Halstatt Pires Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising. What Is A PPC? A PPC search engine allows you to bid for placement in search results.
7). The Pros And Cons Of Using Google Adsense For Extra Income! By : Kenneth Echie I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it’s become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is. What is Google Adsense? Google Adsense is an affiliate marketing program.
8). Major Pitfall to Avoid While Using Google Adsense By : Simon Ecclestone Anyone using Google Ads is aware of the great potential of income by way of visitors visiting your website or blog and clicking on one of the Google Ad Links and registering a payment in your Google Adsense account, sounds simple. The major hurdle for people is getting that website traffic to your site, and reading the various information guides on the internet will provide you with practically thousands of useful ways of generating traffic such as keyword rich web pages, article writing and reciprocal linking to name but a few.
9). Winning Strategies For Pay-Per-Click Advertising By : Ali When you think of your pay-per-click ads appearing in the search engines, it is natural to assume being listed in the top position is the best placement for success. Think again! This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom. This is great news for you because it means you can save a ton of money on your bids.
10). Adsense- A Reality Check : How To Identify The Best Adsense Support Programs To Accelerate Your Income By : Peter Lim The Google Adsense program is growing in popularity as a win-win program for everyone involved. As an advertising platform,advertisers get a targeted audience who really buy the services and products, adsense publishers get paid for displaying ads in their content sites, and Google itself keeps on rolling out good functional features that keep the program growing.

New Pay Per Click Articles
1). Pay Per Click Advertising for Home-Based Businesses By : Anthony Samuel Discover how Pay Per Click (PPC) can boost the visibility of your Home Based Business.
2). What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign By : Leonard Bartholomew Easy tips to help you find the best keywords to use in your Pay Per Click Search Engine Advertising campaign.
3). Is Pay-Per-Click Worth It? By : Jim Pretin explanation of pay-per-click marketing and how to do it
4). How to Improve Adword Click Through Rates by Chris Carpenter By : Chris Carpenter There are some simple steps that you can take to improve the click-thru rate of your Google Adwords campaigns, whether you are promoting your own products or someone else’s as an affiliate.
5). Costly Common Mistakes with Google Adwords By : Chris Carpenter Before you begin your first campaign, make sure you understand how the concept of marketing through Google Adwords works. So many people make the mistake of trying one campaign and throwing a lot of money at it without planning it out. Since they didn’t take the time to set up the campaign properly, it will fail.
6). A Look at Adwords And Premium Advertising On Google By : Gregg Hall If you do a search at Google, you’ll notice that not only do you get a list of all the sites that return your keyword, you also get a list of other relevant ads on the right of the page and at the top of the listing.
7). Earn Money Online By Mastering Pay Per Click (PPC) Advertising By : Marcus Boo Mastering the art of advertising with PPC can boost your profits and allow you to earn money online quickly and easily. With PPC as a powerful marketing tool in your arsenal, you can be sure to crush your competition and dominate your niche to earn money online successfully.
8). Your Real Estate Website Template or Custom solution? By : Michael Alves This article is for professional realtors who are interested in building or upgrading a Real Estate website. I discuss the pros and cons of a template website vs a custom built Real Estate website.
9). Real Estate and The Internet By : Michael Alves Realtors, learn how you can help to rank your website in higher in search engines like Google and Yahoo. An explaination of "Meta Tags" and how they effect your page rank
10). Sometimes It Pays To Have To Pay By : David Mclauchlan I unfortunately have to admit that nowadays even on the Net you now have to pay if you want to get...