Email Marketing 101 - What You Need to Know to Get Started

By:Cynthia Mosher

Psychologists say that if you put gentle pressure on your customers you'll eventually make a sale, and if you deliver what you promise you'll get even more. One of the best strategies that you can employ to launch yourself in internet marketing is to build an email list of people interested in what you have to offer. Email lists are underestimated by many people, but in reality the money IS in the list. It is a potent low-cost technique to gain customers and have them recommend you to others, keeping your internet marketing revenues up and generating more and more business as it grows in numbers.

With mailing lists, you will have a list of interested readers who are potential customers that you'll be able to send special offers and promotions to about your products and your affiliate products. These special offers include things like huge discounts, buy-one-get-one-free's or new upgrades with extra functionality. As long as you can keep their interest up, you will be able to generate a steady stream of sales. Don't forget that in many instances, particularly if you have an interesting product or service to offer, you'll be able to get direct conversions or sales. If you also offer affiliate programs and resell rights to your subscribers, they can become an extension of your business that will create a whole new line of income for you.

Spam is something you must avoid at all costs. Sending unsolicited emails for marketing purposes is illegal and totally frowned upon. Spam complaints against you could result in your email server becoming blacklisted. It is essential that you build your list professionally and there are a variety of ways to do this. The best and most cost-effective way is by inserting an opt-in subscription box on your web site.

Giving away a free report or how-to course is a great incentive for people to subscribe to your list. Once they submit their e-mail address to you they become an opt-in subscriber. After that, the ball is in your court to deliver them information of value that will keep them reading. It is important to not just send emails out to your subscribers just to sell them something. They will quickly devalue their subscription and unsubscribe. Offer them information, free reports, how-to guides, and tidbits of news and advice as you can. When you do want to promote a product to them they will be more likely to purchase it as something you recommend to them, not just as something you are selling.

Although it takes time to build and some effort to maintain and grow, a great mailing list can end up being your most powerful tool in your internet marketing arsenal.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: email list, internet marketing, interested readers, affiliate products, affiliate programs

Article Source: http://www.articles2k.com

Are you looking for honest information and advice on internet marketing and working at home? Visit my website WAHMDaily.com and be sure to pick up your free Money Making Report as a thanks for visiting. Feel free to distribute this article in any form as long as you include this resource box.

Top Email Articles
1). Selling Yourself with Your Article Promotion By : Adrian Lawrence Selling Yourself with Your Article Promotion
2). email-automatic-responder By : Corey Morehouse What is a email automatic responder? If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :) Email automatic responders allow you to followup automatically with any prospect or lead automatically.
3). Email Marketing is Still Hot for Small Business By : W. Dave Free How do you communicate with your customers? We all know that there's getting to be more and more online activity. How much? According to the Pew Research Center: The proportion of Americans online on a typical day grew from 36% of the entire adult population in January 2002 to 44% in December 2005. The number of adults who said they logged on at least once a day from home rose from 27% of American adults in January 2002 to 35% in late 2005.
4). Navigate More Website Activity Through Email Newsletters To Visitors By : Anton Cheranev When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them? By : Jason DeVelvis There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Diamonds in the Spam By : Virginia Bola, PsyD There are those who turn apoplectic at the receipt of unsolicited commercial email, commonly dubbed spam. These are the same people who receive hundreds of bulk letters addressed to "Occupant" without batting an eye. Getting rid of unwanted mail means sorting through the stack to pull out the important pieces and then dumping the remainder in the trash bin.
7). Email Marketing and Opt In List Building: On Keeping Online Businesses Profitable By : Jeremiah Patton Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.
8). Email Marketing: Affordable Internet Marketing Technique By : David Riewe Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers. It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
9). 5 Surefire Tips for Effective Email Marketing By : Rob Burko Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
10). Opt-In List Building Is A Provable Success By : Shon Christopher There has been a lot of talk about the reality of success regarding opt-in lists. Due to this talk there have been many marketers partaking in surveys conducted to ensure that website promotion through opt-in list building is not just internet hype. The results obtained in these surveys have clearly shown that opt-in list building is still the hottest marketing tool for website promotion.

New Email Articles
1). What Are The Effective Ways of Selling an Ebook, and How Do I Do It? By : Dennis Leem What are the effective ways of selling an ebook? Now that you have your ebook written you have an information product that you hope will make you rich. Or, at the very least make you a few extra dollars. Here are a few different ways you can do it.
2). How Comments Attract Search Engine Indexing & Traffic By : William McRea All bloggers want readers to post comments. Why? Comments offer the blog both social and SEO benefits. Comments increase the percentage of text on the page. They increase the keywords, and hopefully, include a keyword anchored link to a webpage or blog with the same content and keywords.
3). Easy Email Marketing Tips By : Ruth Brown Learn some easy email marketing tips to drive traffic to your website.
4). Your Basic Email Marketing Tips! By : Terry Tay Learn what should do and what should not do when writing you email.
5). The Significance and Benefits of Email Marketing By : Justin Brown There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet. Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries.
6). What Is So Great About An Email Follow Up? By : George Royal If you are in business, any kind of business then it is important for you to learn how to make the customers and clients happy. The first rule of doing this is to make them feel listened to and appreciated and the easiest way to do that is to use an email follow up every tie you get a message form one of them. This can be done in one of a couple different ways, it does not matter which one you choose as long as you do choose one kind of email follow up.
7). Direct Mail – Not What it Used to Be By : Joy Gendusa The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage Brokers. Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over.
8). How To Use Autoresponders To Increase Your Sales By : Ken Hill Using autoresponders will help you to close more sales through consistent and effective follow up of your visitors. With your autoresponders you'll be able to: - Educate your visitors about your product - Share the benefits of purchasing your product - Increase your credibility - Build up your visitors' trust in you - Continue to keep your marketing message on your visitors' minds so that when your visitors are ready to purchase from you, they will.
9). Email Miscommunication is Too Easy! By : Kelly J. Watkins, MBA We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated. Cause Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
10). Copywriting in Your Email Campaign By : Chet Holcomb Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copywriting techniques. Copywriting in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.