What are Free Traffic Exchanges - Building Traffic Article

By:Doug Pare

There are thousands of free traffic exchanges online today. The trick is to find the ones that work best for you. Not all free traffic exchanges are created equal and the most active ones or biggest ones are not necessarily the best ones for your needs. Free traffic exchanges are a great marketing tool for a variety of reasons. The most obvious reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Search engines love free traffic exchanges. The incoming and outgoing links they generate is one major thing the search engines are looking for. Plus the rapidly changing content is another reason the search engines love these things. Traffic Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships.

The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn’t always better.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That's why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn't working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to make yourself a good splash page to capture the leads attention and get them to click through to your site. This is the key having success with Free Traffic Exchanges.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the ones that are working. Now concentrate your efforts on those because they’re the ones you want. Things may change and sales may start to fall. You must always be watching your results. If or when sales start falling, it is time to change your splash page or design another one. Always design 2 at a time and measure the results from both. This way you can scrap the ones that don't get a very good click through and keep the ones that convert.

If you're going to be using multiple free traffic exchanges, and I recommend that you do, your first priority should be to pick up a multi-tab web browser such as Modzilla Firefox. You can download that free at firefox.com.

Getting free traffic to your website is a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need to succeed.

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Doug Pare

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