"How to Sell to 99% of Your Visitors"

By:Nick Nichols

Why an irresistible offer is critical to your online success.
Here's a prediction that may shock you:
If you don't make a compelling offer to your Web site visitors the first time they visit, they will probably never come back!
And I can prove the truth of this to you in about 30 seconds.
Go to your browser bookmark file and count the number of sites there versus the number you've actually been back to. Be honest. I'll bet it's less than 10%.
And these are the sites you *bookmarked.* What about the sites you *didn't* make a note of? Out of sight and out of mind, perhaps forever.
No matter what you sell, you absolutely, positively *must* make your visitors an offer they can't refuse. You *must* get them to tell you who they are, and possibly what they're interested in, and you must get them to agree to let you contact them.
This is by far the best way to build a base of qualified prospects that you can market to again and again.
The best offer to make is for something free. The challenge is to create a high-perceived value for your freebie while keeping your fulfillment cost low.
An e-zine can work well for this, but its value usually takes time to develop -- as people read issues. One way to build value up front is to create teasers for your zine at the point of signup. Tell people what they'll get with each issue and how it will benefit them. Or better still, get some testimonials about how your zine benefited readers and link to them.
You might want to create a "starter" issue of your zine that people get via autoresponder as soon as they subscribe. You could create a "best of" or resource issue for this purpose. Doing this will give your subscribers immediate value while it reminds them of what to expect in the future. If you don't send something quickly, people may forget they signed up and not recognize your zine later on.
Depending on the nature of your site and your business, you might offer people a free classified ad, a free consultation, a free sample, or a free link to their site. If you do this, be sure to assign a realistic value to your offer. Let people know what they're getting for free.
Whatever you do, make sure your offer is prominently displayed near the top of your home page. You might want to create a small banner for this purpose.
Make sure you get as much appropriate information as you can about your visitors when they sign up for your offer. For an e-zine, that may be just a name and email address. But for offers that have a higher perceived value, you can ask a lot more questions, which most people will answer.
If you don't have a compelling, irresistible offer on your home page, I urge you to create one immediately. The sooner you do, the sooner you'll start generating a roster of qualified prospects you can cultivate into a garden of profits.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article Source: http://www.articles2k.com

Nick Nichols helps you spend less on your advertising and promotion and get more cash out of your business. Get his new free book, "10 Secret Tricks Every Online Marketer MUST Know to Stay Competitive" here:
http://MySecretTricks.com/goarticles

Top Legal Articles
1). how to defer jury duty By : Phil Wiley Let’s face it. Jury duty can be a drag, but most of all it’s not always convenient when we’re called up to service. So how can you defer jury duty?
2). A Power of Attorney is Your Legal Representative By : James Hunt What is a power of attorney? Most people have heard this phrase used before...
3). The New Bankruptcy “Means Test” Explained in Plain English By : Charles J. Phelan With the new bankruptcy law in effect as of October 17, 2005, there is a lot of confusion regarding the new "means test" requirement. The means test will be used by the courts to determine eligibility for Chapter 7 or Chapter 13 bankruptcy. The purpose of this article is to explain in plain language how the means test works, so that consumers can get a better idea of how they will be affected under the new rules.
4). Estate Planning - No Contest Clause in your Will By : Ronald Hudkins Copyright 2006 Ronald Hudkins There is value in the story of an older client who had seen a very interesting clause employed in a will. There was a great deal of money at stake and the many family members had little reason to love each other, because they had never met and never knew of each other’s existence. It was expected that the will would be heavily contested on several different fronts in every conceivable way.
5). Top 5 To Dos Before Saying “I do” By : by Jennifer Coleman, M.S./ Ed.S., N.C.C., Ros Today, nearly half of all marriages don't last. Everyday I work with couples going through a divorce, many times over preventable conflicts. I’ve lear
6). How to File a claim for Celebrex injury By : Jefferson Highway, General Counsel There is mounting evidence to suggest that Celebrex (aka celecoxib) is linked to an increased risk of blood clots, heart attacks and strokes. Celebrex
7). Rentacomputer.com (LSS) Legal Support Services By : John Beagle Renting technology for the Legal ProfessionRentacomputer.com will set-up workspaces in courtrooms, offices and "war rooms" for attorneys and
8). Media Stunts For An Injury Claim By : Mohammad Latif The claims culture arrived in the UK and it was chaos. Door canvassers and telesales, knocking and ringing constantly for an injury claim.
9). golf mental tip - get out of your own way! By : rob moore Get out of your own way Developing a strong mental golf game involves identifying the chief problems that usually stump us, and then lea
10). DUI Law Punishments By : Information Association, LLC It’s no surprise that current DUI Law mandates that DUI punishments cause problems in your personal life in the short term. With punishments such as t

New Legal Articles
1). Personal Injury Compensation Claims By : Julian Hall Not all accidents lead to legal proceedings, however if there are no serious injuries, you may be entitled to recover damages for property and other expenses from the third party. The likelihood of legal proceedings will usually rest on the quantum, or the amount of financial damage which has ensued from the accident.
2). Are You the Lucky Owner of a Lemon? By : Karen Kirby Do you want to put the lemon laws of your state to work for you, but you are a little hesitant that you will succeed? Well, then read on ...
3). California Contractor License Bond By : Seth Miller Before a contractor can receive a contractor’s license in California, the contractor must register with the California Contractors State License Board and pay a Contractor's License Bond or a cash credit. In the event of a contractor's license getting suspended or annulled due to a breach of the Contractors License Law, the contractor must file a disciplinary bond with the CSLB.
4). Montana Child Support the Treasure State By : Holcy Montana Child Support How do you know if you qualify for child support? Child support is available to all single parents in need of financial assistance from the non-custodial parent. In order to receive child support services, you must first fill out an application with the state of Montana. When apply for child support, there will be a non-refundable application fee.
5). Criminal background check By : Stanley Alpin Background checks are a useful screening and selection tool for companies. Of the many types of background checks, criminal background checks are routinely carried out by employers to ensure that they are not courting a risk of physical and mental trauma. In fact, in several states in the U.S, criminal background checks are compulsory for prospects who apply for positions in places such as nursing homes, educational institutions, and adult care centers.
6). Employment background check By : Stanley Alpin Employment background checks are becoming increasingly common these days. The reasons for this include the fact that negligent hiring lawsuits that result from the actions of an errant employee can damage a company’s credibility and lead to hefty fines; companies have become more selective in their choice of employees following the threat of terrorist activities; accepting a resume at face value has resulted in many companies wasting time and money due to frequent hire-and-fire situations.
7). How an employee background check works By : Stanley Alpin Over the past few years pre-employment background checks have gained significance for employers big and small. Companies can either execute the required activities in-house or can outsource them to human resource companies that specialize in carrying out background checks. There is a lot of paper-work, co-coordination, and follow-up that goes into conducting a background check and for this reasons companies prefer to get the job done by an outside agency.
8). Is an instant background check even possible? By : Stanley Alpin Given that there are more than 12 million illegal immigrants in the United States and that information on U.S citizens is scattered across various databases all over 3,142 counties, it is safe to conclude that an instant background check is not possible at present. Yet, there are innumerable companies that purportedly offer instant background checks.
9). What shows up on a criminal record background check? By : Stanley Alpin A criminal record background check can throw up a lot of information on an individual including previous arrests as well as conviction and non-conviction information. The information is obtained from Federal Fugitive files, files from the Department of Corrections prison, state criminal records, databases on sex offenders, and prison parole records.
10). Offshore Trust - Effective Estate Planning, You Decide By : Ronald Hudkins Copyright 2006 Ronald Hudkins The creation of offshore trusts and other financial plans is a way of shielding your assets from the laws of the nation in which you reside. It can sometimes be used to remove one of the two certainties of life; taxes. Americans are far less likely than the citizens of other countries to put assets abroad because, although when you receive the benefits of being free of your country’s laws regarding assets (namely taxation) you also lose the aspect of those laws that are designed to protect your assets.