|
Home / Writing
Distribute Your Self-Published Book Online (Part 2)
By:Judy Cullins
If you are discouraged because traditional methods of
distribution haven't brought you the profits you wanted, think
Internet distribution. This method is good for the long haul and
costs you the author little time or money. With Online distribution
the author gets to keep all the money.
Whether you have a Print on Demand (POD) book or an
eBook, you the author can become your own distributor these
ways:
1. Distribute through two-step email promotion campaigns.
You don't need a Web site to sell products. Benefit from the
easy and preferred way to buy by many people out there in
cyberspace.
First Step: Send your different email lists a freebie. Think of
your groups--customers, clients, ezine subscribers, ePublishers,
teleclass groups, and networkers. Offer a free answer for a
question with your expertise. Offer a free "Special Report," or an
excerpt from your book. This will start your relationship off on a
good foot. (Increased sales come from trust developed during
relationship marketing more than anything else)
Second Step: Follow up the freebie with your sales letter for
your product or service. Each sales message includes: headline
to capture attention, background of problem, where the potential
buyer wants to be, benefits and features of how to get there.
Add testimonials and be sure it's credible and sincere.
Be sure to ask for the sale and include several easy ways to
buy--toll free number, fax or mail an order form placed at the
end of the sales letter, or if you have a Web site, a link to where
they can buy with a secure provider.
2. Distribute through your own ezine.
If you want to attract more credibility, trust, and sales, then write
your own ezine. Your potential clients and customers expect a
lot of free information, so give it to them. In your ezine include a
feature article, editor's note, resources and tips. You'll get to be
well known as the "expert." In each ezine, add your sales
messages for your products or service. Keep your ezine regular-
once every two weeks or once a month to start. Keep it
short--a real challenge to many of us.
3. Distribute by submitting how-to free articles to top opt-in
ezines.
Online readers love free information. They subscribe to ezines
that you can submit your well-written article to. After learning
acceptable article formats from a book coach, start subscribing
and submitting them. Collect 5-10 edited articles before you
send. Thousands, even 500,000-targeted potential buyers will
see your article with your signature file on it every time you
submit it.
Be sure your product is already up on a Web site. Many Web
publishers will take your e or print book, sell it, and distribute it
for you for a commission of 50% or so. This is great for people
who do not have their own site.
4. Distribute through your signature file on every email you
send.
At the bottom of each email is a signature file. It should have
your name and title, your top benefit, a free offer, a link to where
your book is sold, your email and Web address, and your local
phone number. Everyone on the net accepts this subtle
promotion form. If you do not include it, you are passing up an
easy way to draw attention to your product.
5. Distribute through your own Web site.
Creating your Web site with marketing pizzazz. Don't just be
creative and put up colorful graphic. Put up order pulling ad
copy that convinces your visitor to buy. Create a sales letter that
includes links to the buying page where your customers can buy.
Be sure your sales letter is long enough to include your
customers' resistance, benefits and features of your book, and
multiple testimonials. Ask a book or Web coach to guide you.
6. Distribute through someone else's Web site.
Other ePublishers want your books--both print and eBooks.
Each wants you to write a 100 word or less blurb (including
benefits and testimonials). They will sell, distribute, and keep
track of your sales, sending you a check every few weeks or so.
They take different commissions. Most give you royalties of
30-50% depending on whether it is a print or eBook. You may
want to investigate www.bookcoaching.com.
7. Get an ISBN number.
When you put an ISBN number on your book, you are listed in
"Books-in-Print." Libraries, bookstores and Amazon.com ISBN
require it. For the money and amount of work this is, you may
do better than putting your energy into other Online venues. You
pay $225 for 10 or $800 for 100 today.
8. Distribute through a sales letter straight from your email.
Every time I want to promote my teleclasses, I send a sales
letter. The letter follows the free report I already sent a few
weeks ahead to the same egroup. You may already have your
ezine subscribers in a list. Collect all kinds of lists of emails to
include satisfied customers, teleclass participants, ePublishers, or
fellow networkers.
Send sales letters that promote your books, your classes, or
your service. Once, I learned this follow-up method of staying in
touch with my target audience, sales rose from $75 a
month to $3000 a month in about a year. Each month, count
profits, not numbers of books sold! Internet authors get to keep
all the money!
After several years of research and submitting to traditional
publishing and distribution venues, I got discouraged and
decided to become an author's advocate. I turned to the Internet
2 years ago, and find that with a little delegation, a little study
with a knowledgeable coach, a little attention, and a little money,
my great-selling eBooks earn enough for me to make my living
this kind, gentle, and easy way. I encourage you to try it!
About the Author
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book and web dreams
eBook: _Ten Non-techie Ways to Market Your Book Online_
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article Source: http://www.articles2k.com
|
|
| Top Writing Articles |
|
|
- 2). It’s Good To Be A New Writer: Breaking The Myth That Experience Is Everything By : Shelley Wake
There’s a rumor out there in the publishing world that an editor won’t even look at the work of a new writer. It might be true for certain types of writing, but after interviewing hundreds of editors, I’ve found that most are more open to new writers than you might think.
And there are a few major benefits to being a new writer too. So before you spend too much time trying to work out how you can appear to be a published professional writer when you’re not, consider taking advantage of your current position as a newcomer.
|
- 3). Penguin Publisher Reveals What It Really Takes To Get Published. By : Sharif Khan
Mr. David Davidar began his career in journalism and is founder of Penguin Books India. Currently, he is Publisher of Penguin Canada and also is author of the novel, The House of Blue Mangoes.
How did you first get started in the publishing business?
Twenty years ago I was working in Bombay and there was a colleague I knew who had done a publishing course at Harvard.
|
- 4). A Few Magazine Publishing Terms By : Scott Lindsay
The business of writing for magazines is often speculative in nature. It can often seem fruitless to conduct research on available paying magazines, attempt to understand their style and unique requirements, write the article, send the article, and then wait for what can seem a never ending response.
It can be even more daunting when you have invested significant time and energy and have received multiple rejection slips.
|
- 5). The Psychology Of Effortless Writing By : Saleem Rana
Through writing I can convey my entire experience so that someone else can benefit from it and learn from that experience without having had to be there. So, by writing I can give others much more than I can in person. In addition, writing bends time and I can convey my experience to someone centuries away.
|
- 6). Tricky Decisions By : Kael
Some people know exactly what to look for at the bookstore – others spend hours without finding what they have in mind…
Did you ever mistake the body lotion tube for the toothpaste a sleepy morning? No? Good, it’s not the best way to start the day.
This might be an awkward approach if you're aiming at the problem of choosing literature, but frankly, haven’t you too picked the ‘wrong’ book by a random grab at the bookshop or at the library? The book you put away with a sigh after three chapters.
|
|
|
- 8). Ebook Design (HTML) By : Shelley Lowery
When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include
|
|
|
- 10). A Blank Paper By : William Ramos
A BLANK PAPER…is what I came up with after racking my brain to sweet talk you, sweep you off your feet; but as I crown myse
|
| New Writing Articles |
|
|
- 2). Seven Ways To Sabotage Your Self Publishing Success By : Sanyika Calloway-Boyce
Are you sabotaging your success as an author? Would you like to know how not to waste time and money? Seven Ways To Sabotage Your Self Publishing Success reveals the secrets that you need to know and avoid so you can write, publish and promote your book to self publishing success!
|
|
|
- 4). How to Proofread Like a Professional By : Jaya Schillinger
Copyright 2006 Jaya Schillinger
Even as I wrote the title for this article, I got confused. Is "proofread" one word or two? I thought it was two, and my spell checker didn't have a problem with that, but when I double-checked myself with a popular on- line dictionary, I was able to catch my mistake. Proofread is in fact one word, "proof·read v. tr.
|
- 5). Benefit We Gain from Problem Solving By : Carol Miller
The real fact on this Earth is that no human being has ever lived without problems a single day. This is impossible. People deal wit problems every day and problems do not fade away by themselves, they stay until the person resolves them. When a person gets strong enough to overcome stress and get to the core of things, then the amount of problems lessens.
|
- 6). Self Publishing, A Miracle Of The 21st Century. By : Josephine Stungger
Are you a writer with lots of talent but no one will give you the time of day let alone a contract? Would you pay a professional publisher to make your book but can't afford it? Do you need a better tool than your plain old word processor to make your work look more professional and desirable? Do you possess special knowledge that if packaged in a book.
|
- 7). Storylines Crop Up at the Oddest Moments By : chicho
There I was on a restful weekend by the sea; enjoying coffee and croissant in a quaint little café at the end of the North Shore pier.
Looking outside through a musty rain smattered window my gaze was attracted to the contours of the magnificent edifice that is Blackpool Tower; drinking in the lines of the intricate steel framework that leads to the observation deck, to the twin platforms one above the other, and all the way up to the crow’s nest.
|
- 8). Choose Great Research Topics By : Denton Krypps
Doing research and writing research papers does not actually have to be as horrible as everyone makes it out to be. I have learned to enjoy the process of research from start to finish. Call me crazy if you will, but I guarentee that the future of your educational career can be much more enjoyable if you learn now to enjoy research. For me, enjoying it started with choosing the right research topics.
|
- 9). The Perils And Pitfalls Of Publishing: Who Can An Author Trust? By : Dee Power And Brian Hill
One out of every eight people call themselves a writer, which means there are roughly 24 million people in the United States who carry that banner. Unfortunately there are charlatans and scam artists just waiting to ambush the unsuspecting author. How can a novice writer protect themselves?
Anyone can call themselves a publisher. Always remember money flows towards the author from the publisher, not the other way round.
|
- 10). Jokes and Riddles - How To Write Them By : Steve Gillman
Just listening to or reading jokes and riddles may "wake up" your brain, but it is creating them that really exercises your brainpower. The process requires you to use both logical and lateral thinking skills. How do you do it, then?
Jokes and riddle don't come to mind randomly. In fact, after watching how many comedians create their routines, I am convinced that they use what I call "humor algorithms," even if they do so unconsciously.
|
|
|
