|
Home / Internet / Web Design
Web Marketing and Website Traffic Analysis
By:Mark Nenadic
Among the best ways to get the very most out of your web marketing is to analyze the traffic that you already have on you website. You need to develop an understanding of who is visiting your website, what they want from your website, and what they’re doing once they’re there. Unless you have this information, it is challenging to improve it in a way that will better meet the expectations of your visitors.
In order to analyze your website traffic, you can choose one or many of the following four techniques:
» A webpage counter » A statistical package from your ISP » Web traffic analysis software » Hire a professional to audit your website traffic
Counters are one of the oldest tools that have been added to websites. They can be visible to your website visitors, or invisible to them so that only you can see. A web counter is a very basic addition to your website that simply registers the number of people who visit any given page on your site. Of course, showing this isn’t exactly the most professional way to run a website. Sure, they’re alright for personal pages, but for a business that is trying to develop a good reputation and make a good impression, this probably isn’t really the way to go.
With the statistical package from your ISP (Internet Service Provider), you’ll be able to have a look at a log of every visit your website has received. This will be available to you in the form of either a webpage or a graphic for your analysis. The information is often registered in raw NCSA combined log file format, which is rather challenging to use for the average user. It is full of complicated coding that must be deciphered for each individual “hit” that your webpage has received. If you know what you’re doing, however, this method does indeed provide you with a good amount of information, such as the way that people are getting to your website (for example, by way of a search engine or a link from another site) and what they are doing at your site once they have arrived. If you are using a good quality ISP, then you will likely have a freeware version of a popular statistical analysis package available to you. There are many good ones from which you can choose, and you’ll find the results very useful. You can have your ISP produce a daily, weekly, monthly (etc) report for you to use. They can either be posted on a webpage for you, or emailed directly into your inbox. You’ll need to contact your ISP to find out exactly what services they offer in this regard.
If that doesn’t work for you, if you want a better detailed report, or if your ISP simply doesn’t provide that service, then you may wish to purchase a web traffic analysis software program. There are tons of these programs available at affordable prices that will provide you with a broad range of analysis options for the traffic you receive on your website. To use these programs, you simply need to download access logs from your ISP using an FTP program. You’ll need to ask your ISP about the directory in which those logs can be found. The software will then parse (interpret) the raw log file information one line at a time to provide you with results in various combinations and formats for your use. Though the more high-end programs can cost over $5 thousand, there are many software packages that are available to us “normal folk” with varying degrees of options and abilities, but at much more affordable prices. You can easily obtain a good quality software package at around $300.
So why do you need these stats so badly for your web marketing? The fact of the matter is that they give you a goal for your marketing. They show you:
» Which web pages on your site are most popular » Which pages on your site are least popular » Who is visiting your website » Which browsers they are using to view your website » Which search engines are sending the most visitors » Which banner ads are sending you the most visitors » Where the errors and bad links may exist on your website.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: web page design
Article Source: http://www.articles2k.com
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North, where you will find articles and resources to help with SEO,
marketing and Web design.
|
|
| Top Web Design Articles |
- 1). Advanced Joomla Templating (pt1) Using Module Class Suffix By : Robert Palmer
an article from User Written Resources
1. duplicate the styles already used for the particular module, adding a suffix to each style name. this will definitely include some of the following;
1. .module {} 2. div.moduletable {} 3. div.moduletable h3 {} 4. table.moduletable {}/li> 5. table.moduletable th 6. table.moduletable td
and can include other styles used on the content in that section, such as;
1.
|
- 2). Irish Graphic Design Industry By : dave4
Graphic design is the use of color, light, balance, contrast, emphasis, proportion, proximity, repetition, texture and a plethora of other elements to create a work of digital art that is pleasing to the eye. Graphic design is about seamlessly molding image and text to convey a theme, message, or often advertise a product or service. Graphic design dates back to prehistoric times.
|
- 3). Adsense: The Smart Investment By : Pat Lovell & Jon Atwood
Over the last 2 years, We have been building a Virtual Adsense Empire of over 500 websites and making some good money. We've also been building content sites for clients using the same system. The system we use is not something that produces 1000's of sites with a click of a button, our system does not build spam websites, nor does it produce the same sites you see over and over and over again.
|
- 4). Some guidelines for Website Design By : Angela Oliver
You have a great product. You also have a great company image and marketing model. Now it is time to implement all your plans and bring together a website. You know very little about websites. Finding websites that have failed is easier than shooting fish in a barrel. Many people come into the internet business with the notion that if they are on the web, they are guaranteed to make money.
|
|
|
- 6). Develop Your Business Web Site for Profits By : Jay Peterson
Looking into developing your business web site? Whether creating a business web site to sell your business products online or just to give the public valuable information, creating a business web site can be an important first step to creating an important presence on the web. Here are some tips on creating a business web site as well as what is involved in getting your business web site off the ground.
|
- 7). Is your printing costs sky rocketing? By : Florie Lyn Masarate
Here are some things you can do to be able to lower your printing costs.
1. Cheap but good quality printer.
There was a time when only a handful of people can afford having one of those colored and digital printers. Now that these things are more rampant, they have become more affordable. Color printers of good quality are even inexpensive already.
|
- 8). Creating A Quality Web Site Design! By : Martin Lemieux
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it's a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.
In this article, I will attempt to cover the basics of creating a great quality web design template for your site.
|
- 9). How Does Your Website Make Me Feel? By : Philippa Gamse
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".
But for me, the most intriguing aspect of your online business isn't about the technology. It's about human connections, and how you can create these in a virtual environment.
It's commonly understood that "people buy emotionally, not intellectually.
|
- 10). For Automated Sites - PHP and MySQL Are A Perfect Match By : Halstatt Pires
You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.
A bit of programming is going to be necessary if you want to automate a site. There are many types of programs that can be used to automate a web site including JavaScript, PHP, Perl, ASP, Java and more. So, which do you use? For many, it is a personal choice.
|
| New Web Design Articles |
|
|
|
|
|
|
|
|
|
|
|
|
- 7). Graphic Artists - Who Needs One When You Can Do It Yourself Online? By : Pearl Deloria
Image is everything! Think about it. How many times have you made a judgment about a company based on the quality of the junk mail that you have been sent?
Other people make similar judgements, too. Businesses cannot afford to be thought of as cheapskate in their marketing.
You know that most of your mail goes straight in the trash, and it may grieve you to spend four times the amount, just for it to be thrown away.
|
- 8). How To Style Your Text With CSS By : Hilco van der Meer
Styling text with CSS is really simple. We can define colors, underline it, make it bold, define the font etc etc.
We will start with some basics.
First we define the html where we will be working with. This is the text
1. Colorize your text
We can select the P tag and add some styles to it.
p { color:red;
}
Now our text will turn red. You can define any color code your want or choose one of the 16 standard color names.
|
- 9). What is a web designer anyway? By : Alicia Harper
As a web designer, I get all kinds of requests , for information other than web design, and as a web designer I'm not suppose to really to be able to do things outside of the web design area. I believe there are a few misconceptions about what exactly a web designer does. In this article I am going to nail down exactly what a web designer is and what they should be able to do.
|
- 10). Advanced Joomla Templating (pt1) Using Module Class Suffix By : Robert Palmer
an article from User Written Resources
1. duplicate the styles already used for the particular module, adding a suffix to each style name. this will definitely include some of the following;
1. .module {} 2. div.moduletable {} 3. div.moduletable h3 {} 4. table.moduletable {}/li> 5. table.moduletable th 6. table.moduletable td
and can include other styles used on the content in that section, such as;
1.
|
|
|
