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Home / Marketing
Are You Convinced? You Are In The Right Business!
By:Chris Desouza
Are You Convinced? You Are In The Right Business!
By Chris Desouza, Editor – Income Solutions - HBI
I started my own online business in 1998. I was convinced of its value. I was convinced that this is the right thing for me to do, as it was one of the most efficient way’s to start out on the Internet as far as marketing was concerned.
But one fine day, it all came crashing down. I was a promoter for a certain group of companies. I made a better than average income. I made a lot of money for the group of companies I promoted.
One fine day, when they went belly up, so did I.
Did you learn a lesson here?
I had nothing to hold on to! I had no real business of my own, I had no name brand, I had no product or service of my own. I, had nothing except my old
commission pay stubs.
I was in business but I had no business of my own. I was without an image, without a brand name, without a
business identity. I was just another promoter. A faceless promoter who needed to reinvent and re-introduce another marketing game plan.
I don’t have all the answers to making it big on the Internet. But I am convinced - buying an e-book where
the writer claims to make $100,000 won’t translate the same for me.
This may sound like a negative opinion at first. But look at it this way. Internet Marketing has a limited
audience at best compared to online gambling, sex or music related sites. It has a higher tendency to get
saturated with similar products or services. If you choose to market a product or service which is no
longer in demand then you have to basically hunt for another killer service or product at the whim of
another marketer.
Serious marketer’s know this underlying truth and never promote a product or a service which is not their own unless they have a lucrative Joint Venture agreement.
So, You are warned! I cannot emphasize to you, how important it is for you to hold on to a business which has your name written all over it. Even if you
occasionally wish to promote a killer product, it is always a good idea to promote it by using the dual branding method where you are placing equal attention to your business.
Wal-Mart may have thousands of name brand products but none of the products will dominate the Wal-Mart brand
in the minds of consumers. Similarly, you should identify your website, your business as the Wal-Mart brand. No matter what you sell, what you promote, Your website, your business must be the brand foremost in your promotional efforts.
Point made! Act on it!
Don’t get lost in the crowd by promoting a product or service without the visitor knowing who is promoting
the brand. Don’t let your time and money be concentrated on promoting a brand exclusively without letting the world know where and from whom it came
from.
Create your own identity. Create your own brand. I promise you – You will be recognized!
Article © 2003 by Chris Desouza
http://www.homebusinessinfo.com
You may use this article for your use as long as you include this entire resource box and author credit in
your submission up to END OF TEXT message below. This article may not be altered for any reason.
END OF TEXT
About the Author
Chris Desouza is a publisher of Access Income Solutions HBI, a bi-weekly newsmagazine and resource guide for home based entrepreneurs.
You can reach me and various business program I implement via http://www.homebusinessinfo.com
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