|
Home / Music
Singers And Bands - The Artist Showcase
By:Tom Gauger
After attending countless artist showcases through the years as a former talent booking agent with the William Morris Agency, I’ve decided to touch on some practical ideas that will help promote your artist career and give you an increased chance at a possible record deal. After exploring much of the information available online, I determined to stay with easily grasped concepts and ideas that would help artists avoid some of the common mistakes.
First let’s make it clear that not every act deserves an artist showcase, at least not in the light of pandering to record labels in an ongoing campaign to secure a record deal. If you’ve read any of my articles, you know I try to tell it like it is and so once again, I will not shy away from the truth that not every artist deserves an outlet to showcase their “talent.” The reason is not simply because the band is no good, but because maybe there is not a maturity or serious quality from the members or a definitive goal in place that everyone is rallying around. Other reasons may include lack of a unique playing quality or an act that is simply playing cover tunes. Let’s talk about cover tunes for a minute.
Don’t play cover tunes unless they are specifically asked for, or unless you are a cover band playing wedding gigs, etc. If you are truly looking to get a record deal, then showcase your own music. This notion that your audience can relate to you and your band simply because you are playing music that everyone knows is false and misguided logic. Would you have cared, the first time you heard one of your favorite groups, that you knew any of the material – I bet not. You were so into the music and groove you wanted to hear more and buy the record. You think of big groups today that at one point were nobody, and just imagine hearing them for the first time, would it have mattered? – I bet I’m right again. Moral of the story, play your own music.
Before you begin to look at the possibility of a showcase, look at your objectives. Each showcase doesn’t necessarily have to be about the record deal, but that should certainly be your ultimate objective and therefore, everything that you bring to the table ought to encompass and revolve around that goal. For example, you might showcase a particular groove and set of songs, which you would like to take out on the track and test. Is the audience really digging it or is it not you. Likewise, you can showcase for a lesser goal, but yet an important stepping stone to a record deal signing like pushing upcoming events or visibility to obtain additional bookings, etc.
As you start planning a showcase, who will attend? – Friends or will music industry personnel be present? Each artist showcase ought to be driven by a marketing approach. Do you have an artist logo, professional bios, pictures and press kits made? These can not be a “friend of the group did it for us,” looking press kits. They have to shine and look pro like music industry individuals are already in play and are looking at your act. Don’t overlook these elements. You might check out artist press kits, bios and press blurb writing at ReelMusician.com.
How will you go about promoting your showcase? You have to look beyond stapling flyers to telephone polls, etc. Have you thought about creating a jingle or station ID or local radio personality piece for free in hopes that you will get some radio and TV exposure? You ought to look at local radio stations and write a mix according to the style of the station and your band – see if you can’t get some promotion that way. Cable TV advertising is fairly inexpensive. You might consider going in with everyone in the band and buying some advertising from cable or local TV stations.
If you don’t already have it, and I’m sure most do, get your web site up and going and make sure that you have a page for upcoming events along with pictures, bio, contact page. Websites do not have to be expensive. You can get your website hosted for $5 - $10 a month. You most likely won’t get a lot of traffic, but you will get credibility with the public and within the music industry crowd – This will prove to be invaluable later on down the road.
What will your showcase consist of and what can you do to stand out from the crowd? Your act needs to look like they’ve been at this for years with a comfort level exuding from who the band is. How long is the showcase? You’ve heard the old expression, always leave the crowd wanting to hear more. Far better to do a rather short showcase with knock out tunes then a lengthy, drawn out, can’t wait to get out of there, gig. Work with your song lineup and tweak the number and length of your set at rehearsal until it feels right. Have everything figured right up front. Who’s going to speak when and try to hit all of the “what ifs,” as much as you can. You want this showcase to “wow” the listeners and create some momentum and energy.
Re-think your image and make sure that it matches who you are. People are not that stupid and can almost immediately recognize when an image is forced and manipulated and not natural to the group. Better to have a natural image, true to who you are, than an image that you think just has to go with your style of music.
In closing, make each and every showcase count, with calculated marketing and a thought through line-up so when the music industry execs start showing up, they have something to go back to the office with!
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: artists, bands, sing, singers, artist managers, artist showcase, gigs, record label deals, studio
Article Source: http://www.articles2k.com
Mr Gauger is a former talent booking agent with the William Morris Agency and is the founder of www.ReelMusician.com. You may contact the author at tgauger@reelmusician.com or 615-300-5030. In addition, Free e-books “The Jingle Singer’s Guide,” and “Secrets To Great Song Demos,” may be downloaded at www.ReelMusician.com
|
|
| Top Music Articles |
- 1). U2s Bono From Rock Star To Designer To Humanitarian By : Sher Matsen
U2s lead singer Bono isn’t content with being part of a top band. Fashion and Music – well I’m sure they can mix!
Bono was born Paul David Hewson in 1960 in Dublin Ireland. His stage name is Bono. Bono is the lead singer of US, he is also a songwriter. He married Ali Stewart in August 1982 and they have 5 children. Bono is also actively involved in as an activist and screenwriter.
|
- 2). 4/4 Rhythm Strumming By : ian Williamson
If you are learning how to play the guitar, the basic 4/4 strumming technique is one of the first guitar playing techniques that you must be able to master.
|
- 3). Feel the Guitar Beat By : ian Williamson
The reason why most people who try to play the guitar and are not “up to snuff” is that they give too easily. The problem with these people is that they tend to think that there is something wrong with them and why they simply cannot get the strings to sound right.
|
- 4). Music Production and Mixing Tips & Tricks By : Ian Waugh
What makes a pro recording pro? What is the "sound" that the pros get and how can you make your recordings sound more professional?
The simple answer is - there's no simple answer. But with careful listening and a little experience you can create excellent results with modest equipment.
Good mixing starts ear
The first and most important item of.
|
|
|
- 6). Understanding The Purpose Of The Guitar Neck Shim By : Michael Granger
Some guitars will just NOT adjust properly with the standard methods available like the bridge saddles, nut filing adjustments and the ability to set the bow (or lack thereof) of the neck itself. Adding shims to the bolt on neck may be necessary to get the guitar to play properly at all locations up and down the neck.
A nut shim acts as a spacer between the nut and neck raising and lowering the distance between all of the strings at the lower end of the guitar, starting at fret 1 and moving towards the body of the guitar.
|
- 7). Creating The Perfect Structure For Your Song By : Ian Waugh
You know what they say about rules? Actually they say lots of things about rules but here's two - rules were made to be broken, and you have to know what the rules are before you can break them. While Judge Dredd may not agree with the first, the second is certainly true and nevermore so than in writing a song.
The song structure may not be the first thing you think about when you start writing.
|
- 8). Make Your Own Beats, Instrumentals, Tracks, and Demo CDs By : Matthew Keith
Many people are making an excellent living selling thier samples, tracks, and cd's, on the Internet and off, even if they're not with a major record label. Just look around on the Internet. People are paying $30 to $60 for small beat and and sound packages, $50 to $100 for small loopsets and beatsets, $100 to $300 for Instrumentals, $100's to $1,000's for complete tracks and samples, and for the few lucky ones like Jay-Z and J D.
|
- 9). iPod Shuffle: Technology for a Lifetime By : Sandra Stammberger
If someone said fifteen years ago that you could hold 240 songs in a device no bigger than a pack of gum, you’d probably be hauled off to the loony bin. But today, they are more of a reality than Survivor, the Apprentice and American Idol combined. This is an innovation brought upon by Apple with their iPod and the iPod shuffle.
|
- 10). Visual Kei As a Music World Vision By : Music Babylon
Visual Kei appears to be frequently used in videos and grab audience’s attentions. Visual Kei followers are characterised by a rather stunning, although freak appearance of a striking make-up and elaborate costumes, causing a shock effect.
To recall, for instance, Merlyn Manson, who is among few to follow the style in the US. The trend is popular among modern bands, irrespective of rumours, suggesting that the style suffered no popularity in the USA and Europe.
|
| New Music Articles |
|
|
|
|
|
|
- 4). How Record Pools Can Make Musicians Rich! By : Kenny Love
Record pools...ever heard of them? The chance is that you have not. And, there is an equal reason that you have not. And, even though major record labels have used them for years, and continue to use record pools extensively, record pools are one of the most secretive elements within the Music industry.
|
|
|
- 6). Playing an Instrument to Beat the Mid-life Blues By : Sam Salmon
The answer to being happy once in your mid-thirties is to fill your life with the things you always wanted or thought you might one day have, just on a more realistic scale. Thus begins my quest for musicians to jam with.
|
|
|
|
|
- 9). A Brief History of Taylor Guitars By : William McRea
Taylor Guitars officially began in 1974 with the purchase of a business by three friends. They had a rough beginning, but eventually persevered. Now the company boasts plenty of acoustic guitar models and has earned their place as one of the top acoustic guitar manufacturers in the world.
|
- 10). Home Run Gigs (The Top Gig Money-Makers) By : Kenny Love
Are you still playing your heart out to small audiences on gigs at unappreciative dives (excuse me, I meant to say nightclubs) that feel paying you a couple of hundred dollars for a 3-4 hour gig is also paying you about $150 too much?
|
|
|
