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Home / Internet Marketing / Email
Has the Response to Your E-mail Promotions Taken a Nose-dive?
By:Praveen Kumar
Is e-mail marketing dead with the advent of auto-responders and the number of unsolicited e-mails that arrive in our inbox each and every time we open it. We inadvertently start deleting messages and at times delete important messages that may be of value to us. This is a nightmare for any internet marketer who wants to get his message across to a client.
E-mail marketing is becoming more and more difficult in light of new spam laws, increased filtering, and hordes of vicious spammers making it tough to get legitimate e-mail into the inboxes of the customers and subscribers who want it. And that means it's time to look for new ways to reach online audiences to build relationships and, ultimately, increase sales.
There is a new technology that solves this problem. Desktop Marketeris the cutting-edge new software that is the first to bring 'direct-to-desktop' marketing technology to the small-business market.
With Desktop Marketer, you can bypass e-mail altogether and deliver messages STRAIGHT to the desktops of your customers' and subscribers' computers. That means you have a constant, private communication channel that is NOT filled with other people's messages and is NOT interrupted by third-party 'filters' or 'blockers' so your messages get read every time. Guaranteed!
The best part is that this technology is SO NEW that only the wealthy Fortune 500 companies have used it until now. So people using Desktop Marketer to send promotions to their customers and subscribers now have an incredible 'first-to-market' advantage over their competitors.This technology gaurantees 100% message delivery.
Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops instantly, reliably, and electronically without having to wrestle with e-mail filters, bounce backs, or competition.
Once customers sign up, they do not have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you and all they have to do is click to read it.
It is brilliant. The system does not use e-mail, yet it is 100% opt-in subscribers simply turn off the program if they wish to stop receiving messages.
It is a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.
E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool, these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Subscribers change their e-mail addresses, leaving you without a way to contact them.
Your legitimate messages get wrongfully trashed by overactive junk mail filters. People's free e-mail accounts fill up quickly, causing your messages to bounce back. And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing.
The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies did not have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.
Then a few companies started looking at how to make web design accessible to the public and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes! The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.
Now, the same situation has come up again. This technology will become mainstream in the future, but it it is those who get in on it FIRST who will see the biggest profits from it. And at the moment, it is just now affordable for all of us smaller companies that do not make billions of dollars a year.
Information from this article will help you kick your online marketing into the next generation! Desktop Marketer is here to stay.
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- 2). email-automatic-responder By : Corey Morehouse
What is a email automatic responder?
If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :)
Email automatic responders allow you to followup automatically with any prospect or lead automatically.
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- 3). Email Marketing is Still Hot for Small Business By : W. Dave Free
How do you communicate with your customers? We all know that there's getting to be more and more online activity. How much? According to the Pew Research Center:
The proportion of Americans online on a typical day grew from 36% of the entire adult population in January 2002 to 44% in December 2005. The number of adults who said they logged on at least once a day from home rose from 27% of American adults in January 2002 to 35% in late 2005.
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- 4). Navigate More Website Activity Through Email Newsletters To Visitors By : Anton Cheranev
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
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- 6). Diamonds in the Spam By : Virginia Bola, PsyD
There are those who turn apoplectic at the receipt of unsolicited commercial email, commonly dubbed spam. These are the same people who receive hundreds of bulk letters addressed to "Occupant" without batting an eye.
Getting rid of unwanted mail means sorting through the stack to pull out the important pieces and then dumping the remainder in the trash bin.
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- 8). Email Marketing: Affordable Internet Marketing Technique By : David Riewe
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
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- 9). 5 Surefire Tips for Effective Email Marketing By : Rob Burko
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
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- 10). Opt-In List Building Is A Provable Success By : Shon Christopher
There has been a lot of talk about the reality of success regarding opt-in lists. Due to this talk there have been many marketers partaking in surveys conducted to ensure that website promotion through opt-in list building is not just internet hype. The results obtained in these surveys have clearly shown that opt-in list building is still the hottest marketing tool for website promotion.
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- 2). How Comments Attract Search Engine Indexing & Traffic By : William McRea
All bloggers want readers to post comments. Why?
Comments offer the blog both social and SEO benefits. Comments increase the percentage of text on the page. They increase the keywords, and hopefully, include a keyword anchored link to a webpage or blog with the same content and keywords.
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- 5). The Significance and Benefits of Email Marketing By : Justin Brown
There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet.
Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries.
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- 6). What Is So Great About An Email Follow Up? By : George Royal
If you are in business, any kind of business then it is important for you to learn how to make the customers and clients happy. The first rule of doing this is to make them feel listened to and appreciated and the easiest way to do that is to use an email follow up every tie you get a message form one of them. This can be done in one of a couple different ways, it does not matter which one you choose as long as you do choose one kind of email follow up.
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- 7). Direct Mail – Not What it Used to Be By : Joy Gendusa
The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage Brokers.
Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over.
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- 8). How To Use Autoresponders To Increase Your Sales By : Ken Hill
Using autoresponders will help you to close more sales through consistent and effective follow up of your visitors.
With your autoresponders you'll be able to:
- Educate your visitors about your product
- Share the benefits of purchasing your product
- Increase your credibility
- Build up your visitors' trust in you
- Continue to keep your marketing message on your visitors' minds so that when your visitors are ready to purchase from you, they will.
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- 9). Email Miscommunication is Too Easy! By : Kelly J. Watkins, MBA
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
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- 10). Copywriting in Your Email Campaign By : Chet Holcomb
Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copywriting techniques.
Copywriting in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.
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