What Article Marketing Is and Is Not - Article Marketing Article

By:Ryan Smith

Probably one of the biggest reasons people fail at article marketing is the simple fact that they go into it thinking that they are distributing sales letters. They see it as nothing more than that. It is this simple misconception that leads to their failure. They then get disillusioned and quit.

Let me start by saying that it is not sales copy. In most cases, if not all, sales copy articles are not evn accepted into article directories. These directories are looking for good content articles that have something to offer their readers. They are looking for original content in a market that thrives on original content.This market demands it. The search engines reward you for it.

On the other hand, copied material will result in severe search engine penalties including loss of page rank and even blacklisting. Called plagiarism, the search engines take a dim view to this. Its not intended to be personal,but it is simply business.

The search engines main business is to supply information. Duplicate content and plagiarised articles only serve to gum up their efforts to supply that information. So they took steps to streamline their results. These steps involved identifying which pages were original material and which ones were not. Hence the penalization of duplicated material.

Of course, this is an over simplificaion of the process. The exact methods used by the search engines to determine that is a little more complex.

Now that we have covered what article marketing is not, let's take a look at what it is.

In one very real sense, article marketing is a form of niche marketing. They are being written to people who have interest in a specific subject (I.E. the niche.) The article marketer writes articles related to the market he is interested in. These articles can be specific concerns, tips, tricks of the trade, informative, how to, etc.

Of course,the articles have to make sense. If they do not, the reader will likely move to another while scratching his head wondering what the writer was trying to say. This, in turn, translates into a severe lack of traffic to the writer's site.

The point is that that articles are written in such a way as to keep the reader's interest without trying to sell anything. In this way the writer is establishing a relationship and building his own reputation as well. This increases the possibilties of high quality traffic to the writer's site. Why? The reader is interested in your site and what it has to offer.

The best approach to article marketing is what I like to refer to is the coffee table approach. With this approach, the reader is put at ease. After all, you are not trying to sell anything. Following that,you talk about a specific concern or topic. It is important that the articles do not sound like lectures. If you have any experiences to add, include them as well. Doing this, the writer is adding a personal touch to the work. It will be something the reader can relate to.

Include information that the reader can act on. This helps keep their interest and gives them the feeling that they can walk away with something of value.

Remember that keeping the readers at ease and giving value are two musts in article marketing today. Avoid sales letter approaches and talk to readers, not at readers. Share information without lecturing. It works. The more information you share, in the right way, the more readers you will have.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: article marketing, writing articles, website promotion, website advertising, sharing info

Article Source: http://www.articles2k.com

RP Smith is the owner of the website http://www.e-profitsubmissions.com/

Top Article Marketing Articles
1). Creating Articles Around Niche Subjects For Profit By : Joshua Kilpatrick Choosing a good niche subject to base your website around is one of the most important aspects of making money off of your articles. This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for.
2). Branding, control and results - Submit Articles in Your Own Name By : Andy Beard Article distribution is currently booming on the internet. Authors do it for a number of reasons. It is a good way to be picked up by the search engines. The backlinks from your resource box can help your search engine position. You have the possibility of secondary traffic if your article is picked up by a popular website or ezine. Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
3). Write Articles for One-way Links By : C. Dakota The Internet has become a great tool or vehicle for many industries and is an option to be considered in their marketing plan. Any person, organization, or company can have a website created and hosted for the world to see their products and/or offerings. But having a website is not enough. With millions of websites on the web, how will people find the website? Word of mouth will only go so far and traditional advertising is expensive.
4). Are You Writing Articles to Boost Your Business & Explode Your Sales? By : Sevim OR For many years search engine marketing has been the most popular advertising strategy on the Internet. But, as you know, strong competition makes it extremely difficult to get high rankings in search engines. So, what is the solution to get placements in the top 20 listings in search engines? To get the top ten rankings which receive the lion's share in attracting traffic to websites has almost been impossible for most businesses because of the insane competition.
5). Did you hear about the Article Marketing Revolution? By : Hege Crowton If you are starting to promote your off line business on line, or creating an on line business then you need to know that even if you create the most beautiful and highly functional site, without any visitors it is nothing.
6). How to Write an Article to Increase Website Traffic, Kick off a Viral Marketing Campaign and Increas By : Tim Wright People are getting thousands of unique visitors to their websites and making a lot of money in the process - all by writing articles. But do you know how to write an article to get these kinds of results?
7). Article Writing - an Effective Way to Improve your PR By : Michael Hehn Learn About the Many Benefits of Using Article-Directories! Using Article-Directories you're not only provided with a central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others! When you set up your account with an Article-Directories, you can immediately begin submitting your articles.
8). Do You Know The Value Of Article Submission? By : Kim Neal Article submission is the process in which the webmaster will submit articles to the article directories that will then publish them. This can create for the webmaster an enormous amount of back links to his or her website. That allows for individuals to get the traffic that they need without paying huge advertising dollars or trying to compete too heavily with the thousands of other website owners out there.
9). Article Writing - The New SEO Master Tool - Part 1 By : Alan Chestnutt Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion. In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines.
10). Article Marketing: Is It Worth It? By : Leon Chaddock Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is extremely difficult and not to mention, time consuming. Search engines take considerable notice of how many and the quality of incoming links to your site.

New Article Marketing Articles
1). Online Directories For Online Dollars By : Dustin Cannon One of the best ways and the first thing online business owners ought to do to help their Website promotion is to list their site with directories. They should start, of course, with those that are most popular.
2). 4 Powerful Ways to Really Profit from Article Writing By : Weisheng Wu Article writing is one of the best marketing strategies to obtain free, natural search engine listings. Submitting articles to article websites allows you to adopt their high search engine rankings, thus creating an avalanche of traffic to your websites. Employ article writing to boost your online business today.
3). Skyrocket Your Online Sales with Article Marketing and E-zines! By : Todd Jirecek All you really need is the right informaion to market on the interet. Once you have that, then the sky is the limmit for you.
4). Making Money with Free Article Content By : Michael Younger You can use free articles to make money on your websites, message boards, blogs, newsletters, ezines and email campaigns.
5). Simple Guidelines to Writing and Publishing Your Articles By : Dan Hartshorn Writing and publishing your own articles on the Internet is an excellent way to establish your expertise in your industry and gain exposure for your web site and your products.
6). Start an Online Article Directory and Make Big Money By : Rick Jorgenson If you are looking for a great online money making opportunity an article directory may be right for you. These directories can make you money in more ways than one which is why they can be so profitable. There are many details that go into starting an article directory, but if you become comfortable with them you can start to make a profit in no time at all.
7). Twelve Ways To Increase The Value Of Your Web Site Content For Your Readers. By : Kenneth Doyle You need to have a way with words in order to increase the traffic to your web site. However, sometimes, the most intelligent people in the world can have difficulty effectively communicating their ideas in writing to others. Here are 12 ways to improve your web writing skills.
8). Website Traffic Or Paying Customers... Which Do You Prefer? By : Riley Bennett Focusing your main efforts toward "laser targeted traffic" will bring you the one undeniable necessity that your business needs in order to successfully grow which is... Customers.
9). Article Writing and Marketing By : Wilfred Ball Article writing and marketing is the greatest form of advertising online today. If you want to be successful online, you must write articles to survive.
10). Making Money with Articles: Learn to Use Search Engine Optimization Techniques By : Jack Bornstein Learn to use search engine optimization techniques when writing your articles. When you are trying to make money through promoting articles and affiliate links, you will need a good, simple, and easy to navigate website to put them on.