|
Home / Internet / Blogging
The Basics of Blogging and Web Site Creation - Part One: Content Is King
By:Ted Gross
My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them.
In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.
Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same.
On the web today, "content is king". But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN.
"Content is King, but Original Content is the King of Kings."
Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?
There are essentially three factors in this equation:
1. You must have content - words, phrases, information - on your web site.
2. You should have "original" content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be "original". Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS.
3. Your content should constantly grow. You should be adding to it on a daily or bi-daily basis. Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)
Now as to why and how.
Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.
1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that they have an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this, they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more "hits" and "eyeballs" are registered back on the Search Engine servers, and the forum keeps on moving up. The more hits - by mathematics - the more posts. The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum. Getting the picture? A never-ending circle of success.
2. For those of you in doubt as to whether Search Engines can "read" content just take a look at Adsense and Adwords. When you go to a site with them, adverts are fed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am never surprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsense adverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts.
So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule.
"Content is King, but Original Content is the King of Kings."
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: technology, blogging, web site creation, Search Engines, SEO, site rank, page rank, technology, internet
Article Source: http://www.articles2k.com
Ted W. Gross's very popular blog, Cobwebs Of The Mind contains daily updated posts and articles on technology and writing. He also owns Amor Enterprises which maintains Virgin Earth Article Submissions which is designed to accept articles about any country or place in the world. Ted Gross is also a published author and maintains a web site for his works.
Copyright © 2006 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author's information with live links only.)
|
|
| Top Blogging Articles |
- 1). 5 ways to increase traffic to your blog By : Gasper Novak
Blogs are a very popular ways of promoting your product or service. They are easy to install, easy to administer and easy to update. And search engines love them too. But what is a blog without traffic?Exactly. Here are five quick ways to boost traffic to your blog and start seeing those big sales.
1.Build a list of blog services to ping
There are a lot of blog services you can ping.
|
- 2). BLOGS! What They Are... And WHY They're Becoming A POWER TOOL For Internet Marketers By : styles98
BLOGS! What a crazy name for the "NEWEST" Internet marketing trend to hit the Internet.
But, I like it.
It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers.
Recently, I was visiting some Internet marketing related Forums and noticed many of the threads having similar "Subjects" saying.
|
- 3). Blogging Going Forward By : V Scanlon
Blogging is your online diary of events, thoughts or for the business person a reserve of articles and comments directed toward your business. That definition is just the beginning of what blogging is becoming -- it's becoming much more.
Since Google Adsense has allowed Google Ads to occupy a place on your blog -- additional revenue, is at your disposal.
|
- 4). Teens And Blogs - Internet Safety Wake-Up Call By : Rose DesRochers
In November of 2005, I read that a Roman Catholic high school in Sparta had ordered its students to remove personal blogs from the Internet, in the name of protecting them from cyberpredators. Which brings me to an important question, just how can you keep your child safe online?
The Internet is a "gateway" which leads the adult predator to your child.
|
- 5). Handy-Dandy Guide To Automatically Reading Blogs By : Ian Griffin
I keep coming across people who are not familiar with RSS and how it can simplify your life if you’d like to keep current with a range of blogs.
When you open a morning newspaper you read stories from around the world assembled by editors from hundreds of sources (wire services, reporters). The paper prints the same news for every reader - you choose which stories to read.
|
- 6). Get Ranked With Your Blog! By : Article Search
If you are currently frustrated with getting your website indexed let alone ranked you may find this article extremely useful. What we are about to share with you, won’t cost you a cent and it will get your site indexed if not ranked, a lot quicker than simply submitting your site to the major directories alone.
People use Blogs for all sorts of reasons, to include private thoughts, reminders, and advertising or simply to write something for the sake of writing.
|
- 7). Blogs-Why Do People Blog? By : CD Mohatta
Blogs are becoming very popular. The rate at which the numbers are increasing is mind-boggling. Why is this happening? Why every body wants to create a blog? Who else will read that blog? If everyone is busy writing his/her blog why and when will they get time to search for other blogs and read them? Because of this over population and density, will blogging become another failure? Is it a fad, which will pass away? Let us examine?
Why do people blog? Most of the people write blogs to express themselves.
|
|
|
|
|
- 10). The Future On SEO For Bloggers! By : Eddie SanMarco
You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You’ve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts?
Probably not. Sure, you’ll get listed with the search engines easily. But without a top twenty listing at one of the majors (Google, Yahoo! or MSN), you won’t have traffic, literally, banging down your door.
|
| New Blogging Articles |
|
|
- 2). Blog Design By : Mitch Ripke
It is great that the phrase blog floats around the net day in and day out, but what if you have no idea what a blog really is? Is this going to be helpful to your web site? No, not really. Here we will offer the skinny on the phrase blog, and you can decide for yourself if it may or may not be useful in your web pages. This way you will not be wasting your time on something you may not need, and the energy can be put to something you find more useful for yourself.
|
- 3). Is Blogging Only For Money? By : CD Mohatta
When one gives a quick look at the articles written on blogging, the common theme seems to be making money from blogging. The authors invariably talk about adsense and how we can make money from blogs. Is blogging only for making money? Did blogs begin with that idea? Are we losing the direction somewhere?
A blog gives an opportunity to everyone to express himself/herself on the Internet.
|
- 4). 10 Essential Blogging Tools By : John Jantsch
Copyright 2006 John Jantsch
So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you’re a blogger.
Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool.
|
- 5). The Future On SEO For Bloggers! By : Eddie SanMarco
You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You’ve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts?
Probably not. Sure, you’ll get listed with the search engines easily. But without a top twenty listing at one of the majors (Google, Yahoo! or MSN), you won’t have traffic, literally, banging down your door.
|
- 6). How blogging can help your Search Engine Marketing By : Jahn
It is hardly believable when someone says they have not heard of blogging now-a-days. The continued rise of blogging and its importance in search engine marketing has been further reinforced by Google’s acquisition of a major blog tool. Google being the mother of all search engines, this step certainly proves a point in the direction the blogs are going.
|
- 7). 7 Reasons You Need To Blog For Your Business By : Deanna Mascle
If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?
In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template.
|
|
|
- 9). Are you Blogging Effectively? By : Joseph Pratt
Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years.
|
- 10). Blogging: What You Need To Know About Defamation By : Robert Palmer
Currently there are over 30 million blogs on the internet and thousands more being created each week. Assuming ownership of one blog per person, that’s a minimum of 30 million people slinging around their personal opinions on all that exists under the sun. This is a good thing. The free exchange of thoughts and ideas is what prevents the world from becoming a stagnant pool of dictatorship with the appropriate green scum floating on top.
|
|
|
