7 Reasons You Need To Blog For Your Business

By:Deanna Mascle

If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.

I have come up with 7 reasons why every business should have a blog and RSS feed.

1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.

2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.

3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don't regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.

4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.

5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don't want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.

7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with http://blogger.com and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.

As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: business, start business, home business, internet business, work at home, ecommerce, work from home

Article Source: http://www.articles2k.com

Deanna Mascle publishes the Establish Your Epresence newsletter which offers helpful tips and advice about internet marketing. Learn more at Epresence

Top Blogging Articles
1). 5 ways to increase traffic to your blog By : Gasper Novak Blogs are a very popular ways of promoting your product or service. They are easy to install, easy to administer and easy to update. And search engines love them too. But what is a blog without traffic?Exactly. Here are five quick ways to boost traffic to your blog and start seeing those big sales. 1.Build a list of blog services to ping There are a lot of blog services you can ping.
2). BLOGS! What They Are... And WHY They're Becoming A POWER TOOL For Internet Marketers By : styles98 BLOGS! What a crazy name for the "NEWEST" Internet marketing trend to hit the Internet. But, I like it. It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers. Recently, I was visiting some Internet marketing related Forums and noticed many of the threads having similar "Subjects" saying.
3). Blogging Going Forward By : V Scanlon Blogging is your online diary of events, thoughts or for the business person a reserve of articles and comments directed toward your business. That definition is just the beginning of what blogging is becoming -- it's becoming much more. Since Google Adsense has allowed Google Ads to occupy a place on your blog -- additional revenue, is at your disposal.
4). Teens And Blogs - Internet Safety Wake-Up Call By : Rose DesRochers In November of 2005, I read that a Roman Catholic high school in Sparta had ordered its students to remove personal blogs from the Internet, in the name of protecting them from cyberpredators. Which brings me to an important question, just how can you keep your child safe online? The Internet is a "gateway" which leads the adult predator to your child.
5). Handy-Dandy Guide To Automatically Reading Blogs By : Ian Griffin I keep coming across people who are not familiar with RSS and how it can simplify your life if you’d like to keep current with a range of blogs. When you open a morning newspaper you read stories from around the world assembled by editors from hundreds of sources (wire services, reporters). The paper prints the same news for every reader - you choose which stories to read.
6). Get Ranked With Your Blog! By : Article Search If you are currently frustrated with getting your website indexed let alone ranked you may find this article extremely useful. What we are about to share with you, won’t cost you a cent and it will get your site indexed if not ranked, a lot quicker than simply submitting your site to the major directories alone. People use Blogs for all sorts of reasons, to include private thoughts, reminders, and advertising or simply to write something for the sake of writing.
7). Blogs-Why Do People Blog? By : CD Mohatta Blogs are becoming very popular. The rate at which the numbers are increasing is mind-boggling. Why is this happening? Why every body wants to create a blog? Who else will read that blog? If everyone is busy writing his/her blog why and when will they get time to search for other blogs and read them? Because of this over population and density, will blogging become another failure? Is it a fad, which will pass away? Let us examine? Why do people blog? Most of the people write blogs to express themselves.
8). Why Most Video Blogs Suck - Problems with Video Blogs and Video Bloggers By : Solomon Rothman Currently most blogs consist of text and pictures with the occasional audio clip, but with the popularity of broad band and increased storage capacities, video blogs are the new rage, and why not?
9). How To Generate Income From Blogging By : David Nettey How to successfully make money using blogs
10). The Future On SEO For Bloggers! By : Eddie SanMarco You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You’ve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts? Probably not. Sure, you’ll get listed with the search engines easily. But without a top twenty listing at one of the majors (Google, Yahoo! or MSN), you won’t have traffic, literally, banging down your door.

New Blogging Articles
1). Profit Pulling Niche Blogs For Income, Traffic And Branding By : Dan Farrell Get Your Web Site Indexed Fast With Blogs And RSS Feeds.
2). Blog Design By : Mitch Ripke It is great that the phrase blog floats around the net day in and day out, but what if you have no idea what a blog really is? Is this going to be helpful to your web site? No, not really. Here we will offer the skinny on the phrase blog, and you can decide for yourself if it may or may not be useful in your web pages. This way you will not be wasting your time on something you may not need, and the energy can be put to something you find more useful for yourself.
3). Is Blogging Only For Money? By : CD Mohatta When one gives a quick look at the articles written on blogging, the common theme seems to be making money from blogging. The authors invariably talk about adsense and how we can make money from blogs. Is blogging only for making money? Did blogs begin with that idea? Are we losing the direction somewhere? A blog gives an opportunity to everyone to express himself/herself on the Internet.
4). 10 Essential Blogging Tools By : John Jantsch Copyright 2006 John Jantsch So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you’re a blogger. Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool.
5). The Future On SEO For Bloggers! By : Eddie SanMarco You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You’ve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts? Probably not. Sure, you’ll get listed with the search engines easily. But without a top twenty listing at one of the majors (Google, Yahoo! or MSN), you won’t have traffic, literally, banging down your door.
6). How blogging can help your Search Engine Marketing By : Jahn It is hardly believable when someone says they have not heard of blogging now-a-days. The continued rise of blogging and its importance in search engine marketing has been further reinforced by Google’s acquisition of a major blog tool. Google being the mother of all search engines, this step certainly proves a point in the direction the blogs are going.
7). 7 Reasons You Need To Blog For Your Business By : Deanna Mascle If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out? In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template.
8). Blogging: one of the best Internet marketing methods that won't cost you a cent. By : Mieke Janssens Blogging: the act of writing in one's weblog. To blog something is to write about something in one's weblog. This usually involves linking to something the author finds interesting on the internet. A weblog is a public web site where users post informal journals of their thoughts, comments, and philosophies. So basically, a blog is an online journal.
9). Are you Blogging Effectively? By : Joseph Pratt Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years.
10). Blogging: What You Need To Know About Defamation By : Robert Palmer Currently there are over 30 million blogs on the internet and thousands more being created each week. Assuming ownership of one blog per person, that’s a minimum of 30 million people slinging around their personal opinions on all that exists under the sun. This is a good thing. The free exchange of thoughts and ideas is what prevents the world from becoming a stagnant pool of dictatorship with the appropriate green scum floating on top.