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Home / Internet / Technologies / Podcasting
The Power of Podcasting: What Exhibitors Need To Know
By:Susan Friedmann
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.
The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.
What is this precious thing?
Why, it's your attention. I'm hoping by this point that I have yours. Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?
Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Podcasts can be on any topic -- there are regular podcasts devoted to life in Iceland!-- and any length. Some are a few minutes, others go for over an hour.
Podcasts have two distinct traits that will appeal to exhibitors:
1. They allow the listener to multi-task: Many of our clients are busy, busy people. They may not have the time to sit down and read a magazine article, much less the new book you've just authored. Yet they can listen to your podcast while driving to work, going for the morning jog, even while working on some less-vital aspects of the day's paperwork.
2. The feed the societal need for self improvement: Podcasting offers listeners the experience of attending a one-on-one lecture with some of today's most foremost experts. Listeners who want to advance their careers, improve their health, or do a better job raising their kids are natural audiences for podcasting.
Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you're someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting -- you can get up and running for a few hundred dollars -- can you afford to forgo this opportunity?
To be an effective podcaster, remember the four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent.
Concise: Each podcast should have a clear focus. Pick one point you want to concentrate on and select your material to support and illustrate that point. It is better to offer several short, clearly focused podcasts than one, long, rambling, self-indulgent diatribe.
Chatty: Make your material engaging. That might be difficult, especially if you're talking about estate planning or tax avoidance strategies, but it's necessary. Use real life examples and simple language to communicate your points. Listeners will tune out jargon, dry statistics, and 'academic-speak'.
Clear: Once upon a time, politicians and thespians used to train by speaking with a mouth full of pebbles. The thought was that if one could make oneself understood even under those circumstances, clear speech would present no problem if one were unimpeded. I'm not recommending you start putting rocks in your mouth. However, make an effort to speak clearly. Listeners won't value what they can't understand.
Consistent: You can podcast monthly. You can podcast weekly. You can even -- if you're brave and have the time -- podcast daily. It doesn't really matter, as long as you pick a schedule and stick to it. Blow off your listeners at your peril. If there's no material when they expect it, they won't come looking twice.
Once you have your podcast up and running, remember that you have to promote it. Link to it from your website, add info about your podcast to your signature files, and include a mention in your print advertising. People won't listen if they don't know the podcast exists!
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Article keywords: trade show marketing, trade show planning, podcasting, business podcast, business communication, trade show books, booth staff training, boothmanship, meetings, events
Article Source: http://www.articles2k.com
Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: www.thetradeshowcoach.com
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| Top Podcasting Articles |
- 1). The History Of Podcasting By : Ken Snodin
What we know as a podcast had its beginnings in the creation of MP3 files that could be downloaded and played on the iPod device developed by Apple Computer. The release of the iPod encouraged people to share their music with others. They then realized that they could create, upload, and download information other than music. Some iPod users reverse engineered the device and loaded various types of firmware or operating system software.
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- 2). Podcasting – Is It Right For Your Website? By : V Scanlon
I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it’s arrival. However, it never really gave me any information about Podcasting. And yes, my curiosity got the better of me. I decided it was time to find out more about podcasting, and learn the what and how—and if it could help my business.
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- 3). Funny bones: Comedy podcasts on the net By : Philip Nicosia
Podcasts are enjoying a growing popularity all over the world. Its unique delivery system (podcast files in MP3 format being downloaded into computers automatically upon subscription) and the fact that you can bring it and listen to it anywhere through portable music players is contributing to its continually increasing subscriber base. Of course, the fact that it is all free is a big attraction for anyone, and add to that the relatively easy way of availing this great new application.
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- 4). Podcast Learning By : Philip Nicosia
Imagine a mobile classroom that’s accessible to the student wherever he or she may be, and that holds lectures whenever he or she is in the mood for it. This is the kind of learning scenario that those with the knowledge to share are able to provide through Podcasts. With these downloadable files from different learning sources, portable digital audio and video players now offer the anytime, anywhere option to learning.
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- 5). Business Idea: Podcasts By : Nell Taliercio
Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way.
So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences.
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- 6). How To Podcast Using Wordpress By : Danny Wirken
Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded, then distributed via RSS 2.0 or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients.
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- 7). The Use of Podcasts in a Marketing Campaign By : ian Williamson
Podcasts are short radio-style audio programs that users of online audio, mobile audio and iPods (or other portable digital audio players) can download and listen to whenever and wherever they like. The Pod cast medium is still in its infancy as a marketing medium.
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- 8). Podcasting Technology: What is it? By : John Richardson
Podcasting: Everyone is talking about it. But what exactly is it, and how does it work? Simply defined, podcasting is the dissemination of syndicated files, either audio or video in content, over the Web for use on handheld audio/video equipment and computers. The term itself is a combination of two words, "iPod" and "broadcasting." The word refers to both the file that's downloaded and the technology to transfer it.
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- 9). Home Business Exposure On Yahoo! By : Ron LeBlanc
Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.
Here is a great way to get in at the beginning of a trend.
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- 10). What Are Podcasts And How Can They Help Your Business? By : Jennifer Kothe
So what exactly is a Podcast?
The word Podcast gets thrown around a lot these days but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it kind of like TIVO for audio programs. In fact, a podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.
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| New Podcasting Articles |
- 1). Business Idea: Podcasts By : Nell Taliercio
Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way.
So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences.
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- 2). What is Podcasting? By : Kingston Amadan
Odds are you’ve heard the term “podcasting.” It was even selected by the editors of the New Oxford American Dictionary as the Word of the Year for 2005. But what exactly is it?
In its simplest terms, podcasting is a method of publishing audio files to the Internet, which can then be automatically downloaded to a computer, iPod, MP3 player or other portable media device.
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- 3). Benefits of Business Podcasting By : Kingston Amadan
Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.
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- 4). Interviewing For Your Podcast By : DJ Nelson
People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.
Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider.
1. Prepare for the interview.
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- 5). Podcasting: How to Make a Video Podcast By : Philip Nicosia
Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film makers can also share their work with the world.
So how do you go about making your own video podcast? To make it easier on you, use a digital video camera.
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- 6). Podcasting - Its Beginnings, Significance, and Future Direction By : Khieng Chho
What is podcasting?
“Podcasting” is a term coined from the Apple Computer Corporation product – the iPod, which is a portable digital audio device that lets its users store music from their computer to the device so that they can listen to it anywhere, anytime.
However, the term is no longer exclusive to the actual iPod product. It now can mean any software and device system that allows the user to download audio (usually in MP3 format) and store onto the device for the user’s listening.
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- 7). Podcasting Software - 10 Essential Tips By : Philip Nicosia
Podcasting has come a long way from its birth in 2003. In a little less than a year after that, Podcasting had become very popular around the world, with more and more information available to everyone. Now, you can hardly find a single person who hasn’t at least heard of the word podcast.
More than just looking for podcasts and listening to them, the interesting thing to do for many is to create their own podcasts.
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- 8). Podcasting -- Let the Experiments Begin By : V Scanlon
As you know podcasting is simply an audio file that is placed on a website. If it is combined with an RSS file -- people can subscribe to your feed, and listen to your words of wisdom at their leisure. This is a good thing, it is getting your words -- your voice -- your identity to the masses.
Podcasting -- Getting Started
Publishing your podcast is simple as well -- look to Blogger, TypePad, and then use Feedburner to convert your podcast into a feed.
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- 9). The Power of Podcasting: What Exhibitors Need To Know By : Susan Friedmann
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.
The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you.
|
- 10). Business resource: Business related podcasts By : Philip Nicosia
Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting (which was very prevalent during its very early years). These new genres have a far more loftier aim – to inform AND help people. There is a whole new wave of podcasts that have adopted this goal and they run the gamut of topics from technology, science, economics, even home improvement.
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