Email Marketing with Holiday Cards Boosts Customer Loyalty

By:Robert Burko

The right email marketing software can dramatically help boost the loyalty of customers with some simple, yet thoughtful, holiday email postcards. This truly is a case of a little effort going a long way, where you, as the business owner, can reap some very positive results.

Today's consumers interact with a ton of companies to fulfill all their wants and needs. However, it is their loyalty to each of these companies that determines whether they come back for more or seek out other alternatives. With that in mind, it is very important for companies to encourage the greatest possible amount of loyalty. When it comes to the holiday season, this loyalty can be fostered by a simple email marketing campaign that sends out a postcard to each customer just letting them know you care.

In the past, sending out a postcard to each customer would have been a time consuming and often expensive process (design, printing, postage, etc.). Fortunately, those days are behind us. Today, with the right email marketing software any business can load in all of their customer contact information and press a big send button. That send button is like a magical button that puts a smile on your customers' faces and makes them feel more connected to your company.

An email marketing campaign with a big "Happy Holidays From Our Company" message may only get opened by your customer and read for a split second, but that's still enough time for them to feel special. After all, think about all the companies this consumer interacts with and how many of them did not send holiday wishes. This puts you way ahead of them in this respect and that translates into greater loyalty to your company.

You don't have to spend lots of money or incur expensive design fees to put together a heart-warming holiday wishes email marketing campaign. Today's email marketing software, like EliteEmail, makes it easy to just point and click your way to professional results. High quality email marketing software will even automatically personalize each holiday postcard with your customers' names, so you can say "Wishing The Smith Family A Happy Holiday Season" or "Hello Sally, we wanted to wish you happy holidays and a great new year".

This holiday season, don't under-estimate how much good will and loyalty you can build by sending an email marketing campaign to your customer base. After all, in a day and age where competing for your customer's attention is at an all time high, wouldn't you rather be the company that stands out from the crowd and connects to your customers?

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: Email marketing software, epostcard, holiday email, email postcard, loyalty, customers, holidays

Article Source: http://www.articles2k.com

Robert Burko is the President of EliteEmail.com, the premier email marketing software that helps small businesses around the globe stay in touch with their customers. To learn more about email marketing, you can visit the Email Marketing University for valuable resources. Robert has been featured on TV, radio and magazines across North America for his marketing expertise.

Top Email Articles
1). Selling Yourself with Your Article Promotion By : Adrian Lawrence Selling Yourself with Your Article Promotion
2). email-automatic-responder By : Corey Morehouse What is a email automatic responder? If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :) Email automatic responders allow you to followup automatically with any prospect or lead automatically.
3). Email Marketing is Still Hot for Small Business By : W. Dave Free How do you communicate with your customers? We all know that there's getting to be more and more online activity. How much? According to the Pew Research Center: The proportion of Americans online on a typical day grew from 36% of the entire adult population in January 2002 to 44% in December 2005. The number of adults who said they logged on at least once a day from home rose from 27% of American adults in January 2002 to 35% in late 2005.
4). Navigate More Website Activity Through Email Newsletters To Visitors By : Anton Cheranev When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them? By : Jason DeVelvis There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Diamonds in the Spam By : Virginia Bola, PsyD There are those who turn apoplectic at the receipt of unsolicited commercial email, commonly dubbed spam. These are the same people who receive hundreds of bulk letters addressed to "Occupant" without batting an eye. Getting rid of unwanted mail means sorting through the stack to pull out the important pieces and then dumping the remainder in the trash bin.
7). Email Marketing and Opt In List Building: On Keeping Online Businesses Profitable By : Jeremiah Patton Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.
8). Email Marketing: Affordable Internet Marketing Technique By : David Riewe Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers. It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
9). 5 Surefire Tips for Effective Email Marketing By : Rob Burko Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
10). Opt-In List Building Is A Provable Success By : Shon Christopher There has been a lot of talk about the reality of success regarding opt-in lists. Due to this talk there have been many marketers partaking in surveys conducted to ensure that website promotion through opt-in list building is not just internet hype. The results obtained in these surveys have clearly shown that opt-in list building is still the hottest marketing tool for website promotion.

New Email Articles
1). What Are The Effective Ways of Selling an Ebook, and How Do I Do It? By : Dennis Leem What are the effective ways of selling an ebook? Now that you have your ebook written you have an information product that you hope will make you rich. Or, at the very least make you a few extra dollars. Here are a few different ways you can do it.
2). How Comments Attract Search Engine Indexing & Traffic By : William McRea All bloggers want readers to post comments. Why? Comments offer the blog both social and SEO benefits. Comments increase the percentage of text on the page. They increase the keywords, and hopefully, include a keyword anchored link to a webpage or blog with the same content and keywords.
3). Easy Email Marketing Tips By : Ruth Brown Learn some easy email marketing tips to drive traffic to your website.
4). Your Basic Email Marketing Tips! By : Terry Tay Learn what should do and what should not do when writing you email.
5). The Significance and Benefits of Email Marketing By : Justin Brown There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet. Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries.
6). What Is So Great About An Email Follow Up? By : George Royal If you are in business, any kind of business then it is important for you to learn how to make the customers and clients happy. The first rule of doing this is to make them feel listened to and appreciated and the easiest way to do that is to use an email follow up every tie you get a message form one of them. This can be done in one of a couple different ways, it does not matter which one you choose as long as you do choose one kind of email follow up.
7). Direct Mail – Not What it Used to Be By : Joy Gendusa The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage Brokers. Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over.
8). How To Use Autoresponders To Increase Your Sales By : Ken Hill Using autoresponders will help you to close more sales through consistent and effective follow up of your visitors. With your autoresponders you'll be able to: - Educate your visitors about your product - Share the benefits of purchasing your product - Increase your credibility - Build up your visitors' trust in you - Continue to keep your marketing message on your visitors' minds so that when your visitors are ready to purchase from you, they will.
9). Email Miscommunication is Too Easy! By : Kelly J. Watkins, MBA We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated. Cause Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
10). Copywriting in Your Email Campaign By : Chet Holcomb Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copywriting techniques. Copywriting in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.