|
Home / Internet Marketing / Search Engine Marketing
Search Engines - The What, How, and Why of Web Crawlers
By:Kevin Sinclair
Surveys have shown that when potential customers want to find a website for information, or to purchase a product or service, they do this in one of three ways. They may have heard about the site from a friend or read about it in an article. They may find the site by clicking a link found on another site. The most popular option, by far, is that they find a website by using a search engine.
In fact, 90% of Internet users find what they are looking for by using a search engine. Since it is the search engine that ultimately brings a prospect to your website, it is imperative that you have an understanding of how these search engines actually function and how they decide what information to show the person that requested the search.
When you submit your website to a search engine, it will send a robot, often called a spider or crawler, to index your site. This automated program will visit your site, read it's content, read the Meta tags, and follow any outgoing links that you may have. The spider then reports all this info back to a data bank where it is stored and indexed. It will also do the same for any sites that you have linked to. The spider will revisit your website periodically to check for additions and changes. The frequency of these return visits will vary from one engine to another.
All search engines employ some sort of ranking system to determine what the website is about and how important each website or web page is. The algorithm varies slightly from one search engine to another, but basically they analyze the frequency and location of your keywords on the web page. They also look at how your web pages link to other web pages. Using this information, the search engine can determine the subject of your web page and decide how 'important' your website is.
When someone requests a search on a search engine, it actually searches its database or index to find the information for you. It is not really searching the web in real time. It will return results to the searcher according to the ranking it has assigned to the pages. Each search engine will rank a page differently because they don't all use the same algorithm, but their common goal is to present the most relevant search results first.
A webmaster needs to keep in mind that potential customers will probably only look at the first few listings before making a choice and clicking away from the search results. Yes, it does matter where you site shows up in the search results! Keyword research and quality content using these keywords effectively should be every website owner's first priority. The success of your website depends on it.
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: search engine, crawler, home business, network marketing, mlm, business success
Article Source: http://www.articles2k.com
Kevin Sinclair is the publisher and editor of Net MLM Profits, a blog dedicated to providing information and tips for network marketers to succeed online. Net-MLM-Profits.com
|
|
| Top Search Engine Marketing Articles |
|
|
|
|
- 3). The Madonna Approach to SEM By : Dana Wallert
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
|
|
|
|
|
- 6). Search Engine Algorithms: It Has Always Been A Cat And Mouse Game By : Melih Oztalay
I remember ten years ago when we were designing websites for our clients that we used to play around with the keywords, descriptions and a variety of content related methods to help our customer get a high ranking on Yahoo. In some cases we were successful enough that not only were all the pages indexed, but they would come up consecutively. Why would we spend so much time trying to beat the search engine algorithms?
|
|
|
|
|
|
|
|
|
| New Search Engine Marketing Articles |
|
|
- 2). Auto Redirecting What It Is and How to Use It By : Mark Nenadic
Many web designers are using auto redirecting techniques lately for a number of reasons. Auto redirecting occurs when a visitor to your website is automatically sent to another page when he or she has landed on a given page. This other page is frequently located on the same website but can also be located on an entirely different website.
|
- 3). Are Niche Websites Really the Answer? By : Andy West
Niche websites may provide online marketers with fresh business prospects, but larger markets are still a viable option. Regardless of which route you take, the success of your business depends on the quality of your keywords.
|
|
|
|
|
- 6). Tips for Search Engine Marketing By : Veronica Azam
Getting to the top of a search engine list is of utmost importance to get a pay-off in terms of plenty of free traffic. Here are a few important tips to get to the top of the search engine and subsequently maintain the high ranking on it.
|
|
|
|
|
|
|
|
|
|
|
