|
Home / Internet Marketing
9 Fantastic Ways To Create Your Own Information Product
By:Jo Han Mok
Believe it or not product creation is the easiest part of the information marketing process. People often get bogged down fearful they will not create a product that others find useful and interesting. However, once you have found a profitable and hungry niche market creating the product occurs without much grinding and gnashing of teeth.
Ask your customer base what they are hungry to learn and use that information to produce a product you will barely have to sell because they asked for it.
1. Taped phone interview or teleseminars. This is the simplest, fastest, easiest way to produce a product ready for sale within hours. Find an expert in your niche market. Is that expert you? Then find a moderator who can grill you for the dirty secrets you are keeping. At the end of a 90-minute interview you will have an MP3 file that can also be converted to a CD file. You will also transcribe the audio so you will have several different ways of delivering your product.
2. Public domain information is a gift. These are works that no longer have copyright attached. They have either fallen into the public domain or were intentionally placed there by the authors. You'd be surprised to find how much information no longer is protected by copyright. One large resource is Project Gutenburg, a digital library of over 1700 free ebooks whose copyright has expired. Don't just jump right in though. Be sure to research the copyright status of the work you want to use and then have a certified written report generated from the Library of Congress.
3. Ghostwriters are writers willing to produce your written material without claim to authorship. There are several cautions with this suggestion. You can find ghostwriters through eLance or Rentacoder (both web businesses). However, when you have hired the writer be sure to completely eliminate all doubt as to the copyright status and authorship of the work by using a contract. It would be in your best interest to have that contract drawn up by an attorney. However, you can then use the same contract for any other ghostwriting you might have done.
4. Software creation is also fast and profitable. You will determine what is most irritating to your customer and what software might solve that problem for them. You can then find a programmer through Rentacoder or through recommendations from a friend. As in the case with ghostwriters be sure to have the copyright and authorship ironed out before sharing the details.
5. Screen capture videos are basic video that you can do using your computer and Camtasia. Camtasia Studio is an Internet based software program that allows you to capture your moving screen and add voice over with a microphone. Using this technique you can shoot your own videos that teach your customers all they want to know about a software program or how to just about anything. This is affordable and easy to learn.
6. Writing case studies about the successes and failures of people within your customer base provides your customers with a road map to success. If your customers are in Network Marketing, for instance, you might write a book outlining the strategies of the top 10 Network Marketers across 10 different companies.
7. Private label information is being sold across the Internet today by the bucketful. Taken at face value it may not be worth much. But, tweaked with your own special personality and special bonuses you can make a small killing.
8. Mastermind groups are cropping up in all walks of life. They are wonderfully productive ways for like-minded people to gather together and brainstorm. You can utilize these groups in your customer base to produce an audio file that can be sold as an MP3, CD or transcribed book.
9. The last technique is one used frequently by astute marketers. Gather a group of 10 or 15 experts in your customer's field. Have the experts submit their best answer to one question or 15 different questions (1 question for each expert). The experts receive exposure through your book and you deliver some of the best advice.
Use one of these techniques or mix and match to produce an information product that your customers actually want. Each of these techniques requires a bit of work and research but none of them actually require you to do the writing yourself!
Digg
del.icio.us
Blink
Stumble
Spurl
Reddit
Netscape
Furl
Article keywords: information product, jo han mok, how to create an information product
Article Source: http://www.articles2k.com
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
|
|
| Top Internet Marketing Articles |
- 1). The Fly & The Window Of Opportunity By : Rick Davies
Copyright 2006 1stPromotion.com
One afternoon after going through a small backlog of emails, I was daydreaming about how it shouldn't be tough for absolutely anyone out there to make that first online sale and then to go on and make more and more sales. I feel bad for people that have paid money for some of the programs out there that promise to "stuff their wallets effortlessly" only to find that there is no free lunch.
|
- 2). Sign Our Guestbook – How Signing Guestbook’s Or Creating Your Own Helps Your Website By : Anton Cheranev
Guestbook’s are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbook’s are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site.
|
- 3). Where To Find A MySpace Friend Adder By : PaulG
MySpace friend adders have become a great tool in maximizing the MySpace experience. Since MySpace has become popular, so has the importance of having tons of MySpace friends. This can benefit the causal MySpace user, the MySpace Music artist, and even the web publishers and marketers that use MySpace as a stepping stone toward success. Now MySpace friend adders have gone even further by adding other MySpace abilities to their programming.
|
|
|
- 5). 'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic By : gregw
Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.
|
- 6). The Four Big Adsense Secrets By : Iszuddin Ismail
Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not.
Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’.
1 - Adsense Placement
Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR.
|
- 7). The Downsides Of Reciprocal Linking To Increase Search Engine Rankings By : Brian Gilley
Reciprocal linking is still a highly sought after method for many companies and webmasters hoping to increase their web site’s ranking in the search engines. Back in 2002, when reciprocal linking firmly took its place as a real way to boost your rankings, many webmasters and sites started using it to quickly and frantically get the upper edge on their competition and the search engines.
|
|
|
- 9). Spy on the Competition, Stay on Top By : Jay Chirino
Just when you thought you had this whole online business thing mastered, it turns out that now you must become a secret super spy, break into your competitor’s databases and steal important documented information that you can put to use for your own benefit. So get your rope and mask ready because we’re going in!
Oh, and by the way, I’m just kitting.
|
|
|
| New Internet Marketing Articles |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- 10). Why Everyone Needs a Mentor. By : Gary Muller
Why do you need a mentor and what could they
possibly offer to help you grow your business?
Discover why even successful marketers utilize the skills and expertise of an internet marketing
mentor.
|
|
|
