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Home / Writing / Article Writing
When Writing Articles For Distribution Be Sure To Target A Specific Audience
By:Eric Koshinsky
Writing articles for redistribution through free article directories and announcemnet lists is a great way to promote your business. By doing it properly you have a good chance of getting increased search engine traffic. More importantly if you do it right you articles can and will be picked up and published by large ezine publishers. This can mean having your article sent out to literally tens of thousands of people all waiting to read information like you are publishing.
However you need to do it right. Website managers and ezine publishers have a lot at stake when they publish content or send out ezine to their client and subscriber lists. They can't afford to risk sending out junk that provides little or no value to their clients. They certainly can't afford to risk sending out incorrect or non-functional advice. So, if you expect to have your articles picked up and published, you need to make sure you do one thing very well.
You need to write articles that directly address the needs of a very specific audience.
That may seem very simple, but getting it right is critical to your success in publishing reprintable articles.
Using this article as a quick example, you will see that there is a very specific audience in mind, with a very specific concern being addressed.
Audience: People looking to promote their business via free reprint article distribution
Problem: How to get the best possible distribution - specifically getting published in large ezines and busy websites.
The goal of this article then is to help all of you fine folk understand how to better your chances of getting picked up by major players in your industry.
The first step is getting to know your market. Do this by participating in blog and forum discussions relevant to your market area. Note common questions and problems people are asking about. Browse through online market places like ebay and clickbank to get a sense of what products are available in your market already and see what problems they are claiming to solve.
You also need to get on the mailing lists of your competitors. See what it is that they are promoting and advising. This will give you valuable information about your market and what others feel are active trends.
Of course you should also subscribe to the RSS feeds or email announcement lists of free article directories. You should be able to choose to get updates on only the categories that interest you. This will give you a very clear idea of what is being published and targetted in your market on a daily basis.
http://www.reprint-content.com for example provides real-time & weekly email announcements of new articles as well as continuously updated RSS feeds for every category in the directory. These are readable in any popular email program or RSS reader.
As you do your ongoing market research keep clear notes about how your business, service, or product can help people deal with their concerns and problems. These notes will be the core of many of your future articles.
Once you have a better understanding of who and what is in play in your market, then you can begin to target your articles to a very specific audience and for a very specific purpose. The actual type of article you write will vary depending on who your audience is and what you are trying to give them. Tip-sheets, how-to guides, explanations, opinions, and advice style articles can all be very effective when targetted properly.
In sum, you must take time to write your articles for a very specific audience. Do simple ongoing market research to find out what are important issues for people in your market. You need to understand who is consuming your information and then write articles that they need and want. Be very sure to provide relevant and useful information and solutions for these people. The better you do this, the more likely ezine publishers and webmasters will pick up the article and use it in their publications.
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Article keywords: target audience, target market, writing, article distribution
Article Source: http://www.articles2k.com
We connect writers with publishers. We provide effective distribution through RSS feeds, permission based update lists, and a fully searchable database of free reprint articles. Submit articles to distribute.
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