5 Tips on How to Be a Top TV Guest - Public Relations Article

By:Marsha Friedman

Here's another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest.

1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their viewers with useful content presented in a manner that is easy to understand. Develop five tips that solve a problem your topic addresses. Are you a fitness guru with a unique formulation for fat loss? Then offer five fat burning tips! Does your book offer advice about how to live a happier life? Then come up with 5 ways to live happier today!

2. If you're pitching local TV, find the local angle. Local network affiliates are extremely valuable, so a great method to grab the producer's interest is to find the local tie-in for your topic. If you are a real estate guru, before going on air do your homework and find out what the real estate market is like in that city. Have you written a book about the American economy? Be prepared to talk about the economic climate in that particular city. By highlighting a local angle, your interview will resonate more with the host and the viewers.

3. Monotone doesn't work. The alteration of your pitch and tone will keep your audience interested. Stay animated. It's not only what you say, but how you say it that counts!

4. Prepare for personal questions. The job of a producer is to do research for the host about you and your topic, in preparation of your interview. If simple web research unearths two previous bankruptcies and you are promoting a CD series on how to make millions, be prepared! Often the best comeback is a real and even comical answer. It will not only endear you to the audience but can deflect the tone of an antagonistic interviewer.

5. Don't overload your interview with statistics. Use stats and numbers wisely. For example, if you have written a book about natural methods of preventing diabetes, the fact that 20.8 million Americans are diagnosed with diabetes is important. But if you also mention that 85,000 diabetics have their feet amputated and 12 million people will go blind from it - these statistics will create more of an emotional impact on the host and viewers.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: marsha friedman, marsha, friedman, emsi, event management services inc, public relations, pr, public

Article Source: http://www.articles2k.com

Marsha Friedman has been a leading authority on publicity for authors for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.publicitythatworks.com.

Top Public Relations Articles
1). How to Become the Most Interesting Conversationalist Around By : Tim Wright Learn exactly how to become the most interesting conversationalist around - and attract people like never before!
2). Finding the Right Equipment Supplier Paramount to Success in the Restaurant Industry By : Kingston Amadan Most companies with any degree of overhead know that finding the right supplier of products necessary to run their business is of the utmost importance. For most businesses, it can mean a substantial savings and reduce the headaches often associated with searching for a reliable equipment dealer. For restaurants, however, finding the right equipment supplier can mean the difference between success and failure in the industry.
3). How To Turn the Spotlight On Your Company In a Top Newspaper By : Sharon Dotson Article tells readers how to get publicity by writing letters to the editor.
4). How to have lasting relationship with clients? By : CD Mohatta Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very good clients and all the more difficult to retain them.
5). Public Relations - and what it means for your Franchise By : Walter Raleigh The First Rule for building a Successful Franchise Business is to establish a great PR operation. You need to build a good reputation and as quickly as possible. You have to understand the value and the overwhelming benefits that flow from having an impeccable, transparent and reliable reputation so make this a major goal, as the continued success of your franchise business depends on it.
6). Change Your Tone - Media Coverage Shouldn't Be Toned By Software By : Chris Morrison The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile.
7). What is Human Resources Consulting? By : Maureen Cook Human Resources: sounds depersonalizing, doesn't it, to describe workers in this way? It smacks of older attitudes to the workforce which are now seen as increasingly outdated.
8). Protection from Protectors By : James Hayes This article discusses the vulnerabilities and security holes introduced by security suites, the very programs that are supposed to protect a PC, not make it more vulnerable!
9). It's More Valuable Than Money - Your Community. By : Dannielle Brantley When you're enjoying dinner and dancing at your company's annual event or that Mojito at your associate's loft you are building something more valuable than your business bank account..."
10). Come Boldly! By : Ann Stewart Ask Him for whatever you need!

New Public Relations Articles
1). Guerrilla Marketing By : Jaci Rae How you can use guerrilla marketing, tips, tricks and ideas that will help you make money and sell online.
2). Your Expertise is Boring! By : David Avrin I see your lips moving, but all I hear is “Blah, blah, blah, blah, blah.” I know it’s not what you want to hear, but quite simply, if you are a speaker, author, consultant or other "expert" I see being interviewed by the news media, your expertise just isn’t very interesting. Information is a dime-a-dozen and yours is no different. So in this age of round-the-clock, on-demand, blue tooth, on line, high def.
3). One of America's brightest leaders and thinkers By : eyelogic Marshawn Evans, J.D., has garnered a reputation as an inspiring, articulate and intelligent orator. In the same mode as multitalented trailblazing women such as Oprah Winfrey, Katie Couric, Tyra Banks and Kimora Lee Simmons, Marshawn is a: media personality, distinguished entrepreneur, passionate youth advocate, inspirational speaker and up-and-coming litigator.
4). Are You Ignoring Your Customers' Requests? By : Willie Crawford Copyright 2006 Willie Crawford Many Internet marketing experts will tell you that the best way to find out what your customers want from you is to ask them. While that may be true, I believe that an even more accurate way is to just listen to what they're telling you, and to what they're asking you for. To illustrate my point, I'll use a couple of examples from one of my own niches.
5). Send Business greeting card this holiday season By : thomsonchemmanoor The holiday season is around the season. There are lots of cards and gifts being exchanged, with lots of money being spent in the air. This is the season to be jolly, and also to make others jolly through greeting cards and phone calls. When the holiday season comes, one starts deciding on whom to send business greeting cards to, and on whom not to send cards to.
6). How to Create a Better News Release By : Robert F. Abbott Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. If you're belong to an organization that wants coverage, you can increase the odds of getting it by following a few simple news release (or press release) conventions.
7). Public Relations - and what it means for your Franchise By : Walter Raleigh The First Rule for building a Successful Franchise Business is to establish a great PR operation. You need to build a good reputation and as quickly as possible. You have to understand the value and the overwhelming benefits that flow from having an impeccable, transparent and reliable reputation so make this a major goal, as the continued success of your franchise business depends on it.
8). How to Remove Barriers To The Sale By : Bernadette Doyle Copyright 2006 Bernadette Doyle When a client is thinking about hiring you, two major questions in their mind are: ‘Can this person deliver what they say they can deliver?’ and ‘Will their approach work in our particular business?’ The trouble is no client can really answer these questions until after they have hired you. And that’s the catch 22. This is a major stumbling block which can delay if not totally grind the sales process to a halt.
9). Public Relations Strategies For Manufacturers and Industrial Suppliers By : Conrad Bailey By Conrad Bailey What you are about to read here is not what you would expect to learn about marketing industrial products via public relations, or what you would normally find from other PR sources. The reason is because the majority of public relations articles you'll find online are nothing more than hidden sales pitches from PR firms that offer advice based on what's best for their agency - and not the client.
10). Communication & Corporate Social Responsibility By : Robert F. Abbott In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam. What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders. It's a shame they've gained momentum.