How To Embark Upon A Linking Strategy For Web Success?

By:Stephen Morgan

The fundamental question to be asked above is why do we need links? What is a link and how does it work?

In the most common form, a link from one web site to another is the way this thing called the Internet works.

To put it simply, without links in whatever way shape or form, the Internet would not work as we would not be able to get from one web site to another and hence we would stop using the internet pretty quickly!

So now we know how links work in theory but what about the actuality?

Well basically a link is a piece of computer code that when activated or pressed leads the user directly to a pre defined targeted web site. As you can imagine this is pretty useful and enables surfers to get from one site to another easily thereby making the whole experience of online activity much easier.

It would appear that the common concept amongst most webmasters online at the moment is that the more links the merrier and thus a much higher profile within the Search Engines will result.

Link Popularity Rule!

Whilst this may have been seen to be working in years gone by the generally accepted wisdom is that by and large this strategy no longer applies in the real world that is 2207.

All links are good but some links are better than others!

There are still certain webmasters who subscribe to the above theory but linking analysis is not that simple (oh that it was). Take Google for instance. Google factors in heavily the Value of the links to your sites and calculates these in a proprietorial algorithm that on the surface involves just two factors but in reality probably uses more.

The first of these factors is the strength of the originating web site and the quality of the same web site. It is very much an online version of the basic you are known by the company you keep philosophy. Google considers the quality of your web site in direction to the quality of the websites that are providing you with a link. If Google rates highly the originating web site such as the Yahoo Directory then you are half way to a good listing whenever Google has its next update. On the other hand if the inbound links come from websites that are practically useless then please do not be offended if Google (and the others) highly discard any potential benefit you might have accrued.

As well as analysing the number of inbound links to your website, Google and the other major indexes also analyse the number and quality of outbound links to your website from the originating web site. Basically according to the Search Engine Spiders, the theory goes that the fewer the number of external links the greater the net worth of the value. This means that in an ideal world for your inbound link to have maximum effect then it really needs to be the only outbound link on the originating site?

This as you can see is a massively flawed argument and one that thankfully appears to be disappearing over the horizon! Thank heavens for that.

Digg del.icio.us Blink Stumble Spurl Reddit Netscape Furl

Article keywords: Linking strategies, Themed Links

Article Source: http://www.articles2k.com

Stephen Morgan writes regularly on linking matters and more
information can be found at
Themed Links where you will also get advice on
what links to get for your site and where to get them from.

Top Link Popularity Articles
1). Installing A Link Directory By : Henry James Installing A Link Directory
2). Linking For Website Traffic Generation By : Liane Bate One thing gaining in popularity these days is building and exchanging links with other websites, and making sure your link is on other people’s sites, pointing back to your site. It is a free and extremely powerful way of advertising!
3). Back Links & Directories. By : Bart Samuri Back Links & Directories.
4). Increasing Traffic To Your Internet Home Business Website Using Links By : Sarah Smith Links are essential to increasing highly targeted traffic to your home business website and increasing your search engine popularity especially with Google. There are a number of ways for you to get these all-important links.
5). Should You Use Free Articles For Reprint ? By : Susan Dean Online, there are several locations where you can pick up and use free articles for reprint in your own websites. These articles are designed specifically for that purpose to allow you to add excellent content to your website.
6). Link Building Software By : Henry James Link Building Software
7). Links From Testimonials By : Henry James Links From Testimonials
8). Links From Ezine Archives By : Henry James Links From Ezine Archives
9). Site Linking and Search Engine Strategies: Key Rules By : Jeff Casmer Linking your internet home business’ website to other similar sites is important because it helps in getting search engines find and index your website. Linking to different unique site will advance your web site page ranks and link popularity.
10). Strategies That Help Your Website Rank Higher In Search Engines By : Darren Younger Strategies That Help Your Website Rank Higher In Search Engines

New Link Popularity Articles
1). 10 Ways To Get Incoming Links To Your Website By : James Woolley Obtaining incoming links to your website fulfills two main objectives. Firstly it brings more traffic to your site, and secondly it helps you achieve higher search engine rankings. In this article I discuss 10 methods you can use to obtain these all important links.
2). Increasing Targeted Traffic Through Link Popularity By : Juan Richardson Suggestions on how to get incoming links to your site to increase your targeted web site traffic
3). How To Build An Optimized Inbound Link Network! By : Joe Rispoli One of the secrets to building a reciprocal link network is by increasing the number of links pointing to your website. There are many ways to get inbound links to your site to help improve your search engine ranking, and we have a few to show you!
4). Increasing Traffic To Your Internet Home Business Website Using Links By : Sarah Smith Links are essential to increasing highly targeted traffic to your home business website and increasing your search engine popularity especially with Google. There are a number of ways for you to get these all-important links.
5). The Only Backlink And Site Promotion Strategies You Need By : Anthony Kristovich III If you have a website you are trying to promote, no doubt your budget always comes to mind. Advertising can be expensive, but inside I’ll show you 3 great free methods that topple the paid methods easily.
6). How To Have A Successful Links Exchange Campaign By : Joseph Then The link exchange field is not only extremely large but also useful in building business contacts. Because it is so large, it has advantages as well as disadvantages. To avoid problems when exchanging links with online business people, it is important to know how to avoid several problems that could happen.
7). Do You Need a Links Exchange Manager? By : Joseph Then Many people start an online business or new career online for many reasons such as increased income opportunities, more family time together, no commuting or traveling as well as others. Often, the next step they take after the initial decision to start an online business is looking for the right business to go into.
8). Back Link Strategies Vital To Getting Indexed Faster By Search Engines By : Anthony Kristovich III If you’re a new site and wanting to get indexed fast by search engines, there’s only way to go: a strong back link campaign. Search engines find your website from links on other websites, and the more back links to your website, the more often they will visit. There are many key ways to get a quality back link, and employing the correct methods will net you many backlinks in no time.
9). How To Build Your Backlinks For Greater Site Popularity By : Anthony Kristovich III Building backlinks is one of your first priorities of a new website. The old saying of 80% of your site promoting your site generally holds true. But the question is how to build your backlinks, and is buying backlinks safe.
10). Link Exchange Scams to Avoid By : Leslie Truex Link exchanges are a good way to help increase your traffic and improve your page rankings in search engines. Unfortunately, there are more and more dishonest sites using deceptive link strategies that not only don’t help your traffic but can hurt your reputation and Google page rank.